Marketing & Management Opportunities

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UCA Marketing Professor Publishes Business Research & Releases Nature Conservation Documentary

Dr. Benjamin Garner, Associate Professor in the UCA Department of Marketing & Management, has been busy this year as a professor, researcher, and a feature filmmaker. Find out more about his advice for students, his research published last fall, and his nature conservation documentary to be released in April 2024.


Why did you choose the subject you teach?
I enjoy marketing and sharing my passion for this area with students. I love doing research and film projects that allow me to meet people in the community and help solve real-world challenges.

What tips or advice would you give to new, current, or prospective business students?
One of the best pieces of advice I can give students is to be curious and learn as much as possible about different career fields to find the best fit for you. This includes job shadowing, interviewing potential employers, and doing internships.

Share about your research.
Recently I published a paper in the Journal of Business Research with Dr. Candice Hollenbeck at UGA on how the concepts of authenticity and scarcity work at a local farmers’ market. Our goal was to develop a theoretical understanding of how factors like natural scarcity influences consumers’ behavioral shopping patterns and attitudes. I have done research on farmers’ markets and consumer behavior for many years, and I also find the concept of authenticity very interesting.

What have you learned from doing this research?
We found that when people go shopping in a place like a farmers’ market, consumers tend to trust vendors when they talk about products being scarce. This is because fruits, vegetables, and agricultural products are influenced by the weather and growing conditions. In other words, the products may be limited that year because of a drought. This is different from, say, Gucci handbags or limited edition Pokemon cards that are artificially limited because the company wants to increase the value of each product.

What do you hope others will learn or gain from your research?
We hope through this project, businesses can understand the relationship between authenticity and scarcity, and then amplify scarcity messages that are true and trustworthy.


Related Article: Garner Leads Marketing Students to Learn & Serve Community During Project for Arkansas PBS

Last fall, Dr. Garner’s class got some hands-on experience with sales cold-calling, a project that also served the community. This spring, Dr. Garner is teaching two web classes on Principles of Marketing and an in-person class on Content Marketing. During the summer he will teach Basic Marketing online and Content Marketing in person. Next fall, he will teach two in-person Principles of Marketing courses and an in-person Advanced Selling course.

In his personal life, Dr. Garner also recently released his documentary “Arkansas Wild: The Story of Trout Tourism on the Little Red,” which will air on Arkansas PBS on April 11. Based on his childhood experiences and using his professional skills, he created a piece that he hopes will inspire others to conserve natural resources like the Little Red River.

Business Students & Alumni Share Why Day of Giving Matters

Current business students and alumni share how UCA’s Day of Giving contributes to scholarships and experiences that help them achieve goals.


Amaya Whitmore

Bachelor of Business Administration (BBA) in Accounting in 2023, current Master of Accountancy student
“Scholarships are so important and can play a huge role in helping someone reach their educational goals. I was blessed to receive scholarships that allowed me to worry less about the financial burden of college and focus more on my studies.”

 

Emma Daughtrey

Insurance Risk Management major, class of 2025
“Growing up, I witnessed the devastating impact of risk firsthand. Now, thanks to scholarships, I can turn my passion for risk mitigation into a career dedicated to protecting others. Each scholarship signifies a strong belief in my abilities and potential. I’m determined to make them proud by becoming a future leader in the insurance and risk management industry.”

When you give, we grow.

Giving to funds like the CISA fund means that students will get to experience more:

  • visit more businesses to see technology in action;

  • network with more professionals in their classes and in student organizations;

  • practice with the most up-to-date technology at their fingertips.

Takari Glover

BBA in Marketing in 2023
“Scholarships played a huge role in my undergraduate college career. I was given more flexibility to study, continue to serve on campus and volunteer in the community. I didn’t have to stress or worry about how I was going to pay for tuition or books, and that was the most rewarding and satisfying part about college – being able to enjoy every moment stress free.”

Michael Isaac

Accounting major who hopes to someday earn a law degree, class of 2025
“I love accounting, and thanks to the relentless generosity and support of our donors, I get to do what I love!”


By giving to the UCA College of Business, you can help students reach their educational goals and impact their lives for the better. uca.edu/go/DOGCOB

AR Blue Cross Blue Shield Partners with UCA College of Business for Take Over Day

On Monday, March 4, 2024, business experts from Arkansas Blue Cross Blue Shield visited the College of Business for a “Take Over” Day! They spoke to students in every area of business to share their expertise and career opportunities available to students. In fact, Arkansas BCBS was recently named for the third consecutive year by Forbes magazine among America’s Best Employers for mid-sized organizations, which makes COB eve more thrilled to welcome this company to “Take Over” our college.

Several BCBS experts shared with our students about a wide range of business fields including accounting, marketing, human resources, finance, information systems, and more.

  • Mr. David Martin, VP of Infrastructure & Operations, spoke to Introduction to a Computer Architecture and Programming class.
  • Ms. Emily Shadell, Staff Accountant, spoke to three classes: Accounting Information Systems, Cost Accounting, and Auditing.
  • Mr. Jason Carter, Manager of Talent Acquisition, spoke to Strategic Human Resource Management and to a large class of freshmen in “Introduction to Business.”
  • Talent Acquisition Partner Ms. Maria Silva brought donuts and cookies to engage students passing through the COB Lobby and tell them about BCBS careers.
  • Teaming up to speak to an Advertising class: Mr. Trey Hankins, Director Customer & Digital Experience & Design, and Mr. Ben McVay, Manager Group Marketing/Member Engagement & Digital Strategy.
  • Mr. Henry (Buddy) Vogler, Director Treasury and Financial Operations, shared his experience with two Personal Finance classes.
  • Social Media Strategist Colton Faull joined behind the scenes and shared his experience with students.

At our drop-in lunch from 11am-1pm, students engaged with COB faculty and BCBS professionals, while some faculty spoke with fellow specialists about current events in their fields of expertise.

Arkansas Blue Cross Blue Shield partners with our college year-round by sponsoring our Imagine Lab. This is a special room designed for classes and collaboration. The room has tools to help students innovate and think creatively.

Thank you, Arkansas Blue Cross Blue Shield! We want to thank the BCBS team who took time from their offices to spend a day with us here in the College of Business. They shared valuable experience that gave our students the opportunity to build networking and leadership skills as well as practical experience. Thank you for partnering with us for BCBS “Take Over” Day.

Emily Shadell, Jason Carter, David Martin, Trey Hankins, Ben McVay, Maria Silva, Colton Faull; not pictured: Henry (Buddy) Vogler

December ’23 Grad Claire Coon Reflects on Time at UCA, Looks Forward to Launching Full-Time Career in 2024

Claire Gunter Coon

Major: Logistics & Supply Chain Management, Minor: Economics
Graduated December 2023

Activities:
• COB Student Ambassador, 2 years
• President of BASCOM – Bears Advancing Supply Chain & Operations Management
• Peer Notetaker with the Disability Resource Center
• Rising Star Faculty-Student Mentor Program
• ACRE reading group for 2 semesters
• ACRE Undergraduate Research Fellow 2023
• 8 month operations internship

Why did you choose your major?
My initial attraction to the business world was and still is the direct, real world applications of the field. From my first two classes in business, microeconomics and the global environment of business, I was able to take things out of class and straight away use them to better understand everyday events in my life.

After doing some research, I decided that within business, logistics and supply chain management sounded like a good fit for me as I’ve always been a person concerned with the execution and rationale behind operations, large or small. After taking my two core economics classes, I decided economics was something I couldn’t leave behind, so I added it as a minor. I believe it is a great pairing for my major and regardless, it is a beneficial subject for any person to have a working knowledge of in order to be a better citizen.

What are you doing in 2024 after your graduation from UCA?
Starting in January I will be working full time as a real estate agent for Homeward Realty here in Conway. This new year I look forward to serving Conway and the greater Central Arkansas region as a real estate agent by applying skills and knowledge I’ve acquired during my time at the UCA College of Business (COB).

What are some things you will remember most about your time at UCA?
The UCA COB, its faculty, and supporters have done so much for me, and I know the impact they have had on me will not soon be forgotten after I graduate. They have supported me while I found a field that genuinely piqued my interest, helped me learn about and get started in that field, and I trust they will always be there for me even as I represent them as a UCA COB alumna. I strongly desire for other students, no matter their background, to receive the support I feel. This kind of support is empowering, and when someone is empowered by such a positive force, good is created not only in their life, but also in the communities around them.

It was exciting to walk across the stage at graduation & super sweet to reflect back on all the memories made over the last three and a half years. I’m thankful for the support of my family, friends, & professors who helped me reach this point.


See some of Claire’s last work published in the Log Cabin Democrat, written in Dr. McGarrity’s Modern Political Economy class.

Student Spotlight: Matt Moix

Matt Moix, Junior
Major: Logistics & Supply Chain Management (LSCM)
Minor: Honors Interdisciplinary Studies

Involved on campus:
Student Orientation Staff (SOS)
Student Government Association – COB Rep.
COB Student Ambassador
UCA Relay for Life
Bears Advancing Supply Chain and Operations Management (BASCOM)

Why did you choose your major?
I chose LSCM because I love problem-solving and efficiency. These are both important in LSCM, and the supply chain as a whole is an exciting concept to me. I enjoy the process of moving goods in all phases, and I’d like to help manage a supply chain as a career.

What do you want to do after graduation?
I plan to use my degree to go on and become a supply chain manager, likely in the areas of demand planning or production planning. I am also interested in transportation logistics and transportation safety, so I could see myself fulfilling a role in one of those areas.

Have you done an internship?
Yes – I chose a supply chain internship at Tyson Foods because it aligned well with what I want to do in my career and it helped me learn which areas of supply chain I enjoy working in more than others. I learned about demand planning/forecasting, production planning, production scheduling, and product fulfillment for Tyson’s poultry business unit. I also learned many of the systems that they use, such as SAP, IBP, and Palantir.

How do you think it will be helpful to your career?
This internship taught me so much about the industry and real-world day-to-day supply chain operations. It also provided many new connections to professionals in the field and allowed me to grow in my own knowledge and add value in the work I was doing.

What would you say to other students considering an internship?
DO IT! Even if it results in a negative experience, you have learned what you don’t want to do in your career, which is still very valuable. There is a good chance that you could have the opportunity to use the connections you make to move to a different, more enjoyable role in the same company.

Has a volunteer position helped you to gain skills?
I’ve served in many volunteer positions on campus, and they have helped me build crucial skills that carry over into my coursework and professional life. I have become more confident in myself and while speaking in front of a group, I have improved my communication and teamwork skills, and I have developed better organization and time management skills, among many others.

What tips or advice would you give to new, current, or prospective business students?
The environment of the College of Business is unlike anything I have experienced. The professors see you are more than a name on a roster, and my relationships with my professors have opened opportunities for me going forward. Your experience in college is exactly what you make of it! Invest your time in your coursework as well as your relationships with friends, classmates, and professors. Branch out and join organizations that do great work on campus and meet new friends along the way. There is so much potential for personal growth that won’t be realized until you put yourself out there!

Marketing Students Learn & Serve Community During Project for Arkansas PBS

Marketing Professor Dr. Benjamin Garner‘s Advanced Selling class recently participated in a service-learning project that required students to practice their cold-calling skills for Arkansas PBS.

Students called PBS donors and asked them to participate in a phone survey to help PBS improve their programming. Students input survey responses into an Excel file and worked through a list of names, similar to what one might do in a sales development role.

“Some students find it challenging at first, but with more practice they gain confidence and improve their skills,” said Dr. Garner.

Academic service-learning integrates meaningful community service with instruction and reflection to enrich the learning experience, teach civic responsibility, and strengthen communities. Students who take service-learning courses gain real world experience while also helping their community.

Service-learning gives UCA students an opportunity to jump start their path to life-long community engagement, while learning directly from experienced people. This opportunity would not exist without the help, support, and cooperation of our community partner, Arkansas PBS. Learn how to become a UCA Service-Learning Partner.

Delwin Portillo Shares Recent Study Abroad Experience

Related: Education Abroad Opportunities – Upcoming Deadlines

My semester abroad visiting The Hague, Netherlands was easily the most enriching semester of my undergrad. I learned so much about being a leader, diversity, self confidence, personal growth, and of course I learned a lot about business and marketing!

I was able to take a Purposeful Marketing course which had many different components to it. There was a leadership component, in which I learned different leadership skills and how to flesh out and improve these skills. There was a Project Management component where I learned how to use SCRUM Methodology in order to complete a project. And then the Marketing Component in which I worked with a real life charity in brainstorming a new marketing strategy for their upcoming projects.

Over the course of the semester I was able to travel to multiple countries and experience a variety of cultures. I was able to meet many people that I am now able to call mentors and friends. It is an experience that I will never take for granted, and I feel has given me a renewed appreciation for education and traveling. Thank you UCA for this fantastic opportunity.

  • Delwin Portillo | Senior | marketing major

Drs. Voss & Cangelosi Release Survey Showing Hair Testing Is More Effective in Detecting Hard Drug Use by USDOT Truck Drivers

UCA Management Professor Dr. Doug Voss and Marketing Professor Dr. Joe Cangelosi recently released their findings from a new survey entitled, “Comparing Hair V. Urine Test Effectiveness: Trucking Alliance 2021 Pre-Employment Data,” which examines the differences between hair and urine drug test results, using a sample of 172,632 pre-employment hair and urine drug screens that were administered in 2021.

See the report |  Read the News Release

The results showed that hair testing is a more effective method to detect the regular use of hard drugs and drug users than the US Department of Transportation (DOT).

The US Department of Transportation classifies truck driving as a safety-sensitive occupation. For this reason, federally regulated operators of commercial vehicles are required to pass a pre-employment drug test. Urine testing is the primary, federally accepted method. Trucking Alliance carriers supplement DOT urinalysis by requiring drivers to also pass a hair drug test. Hair testing is reliable and accurate due to its longer look-back period to identify regular drug use.

In 2021, 88,021 licensed truck drivers applied for jobs at seven Trucking Alliance member trucking companies. The USDOT required drivers to take both urinalysis and a hair drug test. Here were the results:

  • Four-thousand three-hundred sixty-two (4,362) applicants failed hair tests whereas four-hundred three (403) failed urine.
  • If participating carriers did not use hair testing, they likely would have hired three-thousand four-hundred four (3,959) drivers that failed hair tests. It is likely these individuals are now driving for another carrier, given hair testing results cannot be submitted to the drug and alcohol clearinghouse.
  • Hair testing delivered 11x (5.16%/0.46%) higher overall positivity rate, more frequently detected every drug class, and better detected hard drugs such as cocaine, amphetamines/methamphetamines, and opioids.

“Hair tests uncover 11 times more drug users than a urinalysis but the marked difference in positive cocaine, amphetamine/methamphetamine, and opioid tests is most troubling,” observes Dr. Doug Voss at the University of Central Arkansas, who conducted the survey. “These results underscore the inability of urinalysis alone to remove hard drug users from the truck driver population.”

Because USDOT’s Clearinghouse doesn’t accept hair test results, those four-thousand three-hundred sixty-two (4,362) drivers are likely still driving 80,000-pound tractor trailers for other companies, even though the Trucking Alliance companies disqualified them.

The news release announcing these results stated that “the Trucking Alliance has formally requested USDOT’s trucking agency – the Federal Motor Carrier Safety Administration – to include positive hair tests on the agency’s list of ‘actual knowledge’ of a truck driver’s drug use. If granted, these positive hair test results will be submitted to the Drug and Alcohol Clearinghouse and the names of those drivers will be known by other employers.” Read more about the pros and cons of this application.

The data was independently provided by J.B. Hunt Transport, Knight-Swift Transportation, Schneider, Maverick USA, KLLM/FFE Transportation Services, US Xpress, and Cargo Transporters. All 50 states+DC are represented in the sample.

Innovation Challenge 2 Winners Announced

Congratulations to our Imagine Lab Innovation Challenge 2 winners: Savannah Conly, Grayson Pinson, and Veronica Bertolusso!

The competition launched early this fall, and this time students were challenged to select a day in September and tell us how to celebrate it in a big way. Using tools found in the Imagine Lab (3rd Floor of UCA’s College of Business), the competition winners designed a big-time celebration that, at the least, brings people together.

Many thanks to Stoby’s, a long-time Arkansas favorite, for contributing to our prizes for our first place winners!

See Related Article: Innovation Challenge Series at UCA: First Winners Announced!


First Place: Savannah Conly – ($100 value prize) + Stoby’s prize

Cinema day is a day all about relaxation, connecting with your friends and family, and having fun. By making this a National Holiday, it brings people together and allows them to enjoy something together. It caters to all ages, it brings people together, and creates a new market for a different spin on gift giving.


Second Place: Grayson Pinson ($50 value prize)

The Birth Day is a day where we recognize everyone’s birthday on one day. It doesn’t replace your actual birthday; instead, it is a day that we can all come together to commonly celebrate one day that we all love. It solves all gift-giving problems related to birthdays. We now have one centralized day that gifts can be expected rather than having to decide who you will gift a gift to on their actual birthday. It is a day I would personally also love to celebrate- it sounds very fun for everyone to have a birthday at the same time.


Third Place: Veronica Bertolusso ($25 value prize)

My proposed day of celebration is the International Student Day! It would be celebrated yearly on September 28. ISD will allow international students (and not!) to get together and appreciate all cultures from around the globe. During ISD international students will celebrated together throughout one big cookout where everyone will make their most loved Home meal and will later be followed by a karaoke night with song in each home language. ISD is celebrated during the first two weeks of Hispanic Heritage Month. However, many cultures not only aren’t celebrated well enough, but some of them are still unknown! ISD would help solve this issue and expand cultural knowledge to international students and not! And who doesn’t love a good cookout and karaoke night!


Congratulations to these winners. Stay tuned for the announcement of our next challenge on Monday, October 10!

Innovation Challenge Series at UCA: First Winners Announced!

See related post: Innovation Challenge Series Released at UCA

The first two winners of our new and exciting innovation challenge are Connor Tuttle and Savannah Conly! The competition launched in the COB Imagine Lab last week challenging students to design a suitcase that accommodates clean clothes at the beginning of a trip and dirty clothes during and at the end of a trip. Using tools found in the Imagine Lab (3rd Floor of UCA’s College of Business), the competition winners designed a suitcase that overcomes this core challenge.

Best-upgraded design – $100 value prize: Connor Tuttle

Many thanks to Stoby’s, a long-time Arkansas favorite, for contributing to our prizes for our first place winners!

In his submission, Connor said:
“Imagine a for-the-most-part normal ole’ suitcase, with a golden twist addressing an issue that has been around for decades! The fundamental design premise behind this suitcase is that down the middle of the main compartment there is a stretchy nylon divider that allows for different proportions of clothes to be held on either side depending on how far along you are on your trip! The front-facing section of the suitcase has the typical small, medium, and large compartment. The back, however, is also accessible for dealing with dirty laundry. Taking up approximately half of the top portion of the back-facing side will be a zipper compartment housing all of the tools necessary to temporarily deal with dirty laundry while on the go. Within the flap in the back, there is a mesh-like pocket to slide dryer sheets that have been folded twice right into the space to serve as a form of temporary air freshening.”

Second Place Design – $50 value prize: Savannah Conly

Savannah branded her suitcase and described her design as, “a suitcase designed to help keep you organized, from the beginning to end of a trip. With the detachable laundry bag, clothes rack, and hard shell, it is easier than ever to Rome more organized than ever before. Not only does it offer a way to keep your clean and dirty clothes separate, it offers an at-home closet feel, and you lose no space to pack.

Stay tuned. The first challenge was for students, but we will be engaging other friends on and off campus this semester. Get ready to compete! Teams are welcome. Email for questions or details. And if you plan to compete in the next challenge, request access to the Imagine Lab now!

Department of Marketing & Management: mktgmgmt@uca.edu