UCA Marketing Professor Publishes Business Research & Releases Nature Conservation Documentary

Dr. Benjamin Garner, Associate Professor in the UCA Department of Marketing & Management, has been busy this year as a professor, researcher, and a feature filmmaker. Find out more about his advice for students, his research published last fall, and his nature conservation documentary to be released in April 2024.


Why did you choose the subject you teach?
I enjoy marketing and sharing my passion for this area with students. I love doing research and film projects that allow me to meet people in the community and help solve real-world challenges.

What tips or advice would you give to new, current, or prospective business students?
One of the best pieces of advice I can give students is to be curious and learn as much as possible about different career fields to find the best fit for you. This includes job shadowing, interviewing potential employers, and doing internships.

Share about your research.
Recently I published a paper in the Journal of Business Research with Dr. Candice Hollenbeck at UGA on how the concepts of authenticity and scarcity work at a local farmers’ market. Our goal was to develop a theoretical understanding of how factors like natural scarcity influences consumers’ behavioral shopping patterns and attitudes. I have done research on farmers’ markets and consumer behavior for many years, and I also find the concept of authenticity very interesting.

What have you learned from doing this research?
We found that when people go shopping in a place like a farmers’ market, consumers tend to trust vendors when they talk about products being scarce. This is because fruits, vegetables, and agricultural products are influenced by the weather and growing conditions. In other words, the products may be limited that year because of a drought. This is different from, say, Gucci handbags or limited edition Pokemon cards that are artificially limited because the company wants to increase the value of each product.

What do you hope others will learn or gain from your research?
We hope through this project, businesses can understand the relationship between authenticity and scarcity, and then amplify scarcity messages that are true and trustworthy.


Related Article: Garner Leads Marketing Students to Learn & Serve Community During Project for Arkansas PBS

Last fall, Dr. Garner’s class got some hands-on experience with sales cold-calling, a project that also served the community. This spring, Dr. Garner is teaching two web classes on Principles of Marketing and an in-person class on Content Marketing. During the summer he will teach Basic Marketing online and Content Marketing in person. Next fall, he will teach two in-person Principles of Marketing courses and an in-person Advanced Selling course.

In his personal life, Dr. Garner also recently released his documentary “Arkansas Wild: The Story of Trout Tourism on the Little Red,” which will air on Arkansas PBS on April 11. Based on his childhood experiences and using his professional skills, he created a piece that he hopes will inspire others to conserve natural resources like the Little Red River.

Accounting Professor Dr. Ryan Cating Impacts Through Teaching and Research

In this interview, Dr. Ryan Cating, the UCA Assistant Professor of Accounting known for his love of bow ties, shares why he chose to teach accounting for his life’s work and his research on the effects of local newspapers on firms’ information environments.

Why did you choose the subject you teach?
I grew up in a family of CPAs as my father and two uncles all worked as accountants at one time or another. Being surrounded by conversation that centered on different types of businesses intrigued me and led me to the college of business. Initially not wanting to follow in my family’s footsteps, I began my academic career studying finance. However, I realized that I wanted a deeper understanding of the source material that I was employing to evaluate the performance and valuation of companies. I switched my major to accounting and have never looked back.

After earning his BS and MPAcc in Louisiana, Dr. Cating likes to celebrate LA traditions such as Mardi Gras with the UCA Accounting department.

What about your job brings you the most joy?
I get the most joy interacting with students in the classroom to get them excited about accounting and succeeding on the CPA exam as a direct result of my course as they begin their careers.

What tips or advice do you have for students?
Always seek to have an open dialogue with professors outside of class, regardless of your major (but especially in your major). The more interaction and knowledge that professors have with and about you, the more they can help you connect with potential employers both before and after graduation.

Share about your recent research and its importance.
I collaborated with Kristian D. Allee and Caleb Rawson, both from the University of Arkansas, on an article published in Review of Accounting Studies in October 2023. In our article, “No news is bad news: local news intensity and firms’ information environments,” we examine the effects of local newspapers on firms’ information environments. With newspaper employment dropping precipitously in the last few decades, we posit that these changes will harm local firms’ information environments. In this study, we ask whether the intensity of local newspapers relative to the local economy (i.e., local news intensity) influences the information available about local publicly traded firms in the capital markets.

[Added note for context: Public companies are required to disclose information to help potential investors and other outside entities analyze the health of the company and understand risks to the company’s financial performance or other issues, such as the impact of the company’s business on communities.]

Consistent with local news improving information environments, we find that volatility, spreads, and illiquidity increase as local newspaper intensity declines and that this is associated with firms’ importance in their local economy. We further find that for firms that are more important in their community, or have busy analysts, less local newspaper intensity is associated with significantly lower analyst accuracy and higher forecast dispersion. This is consistent with local newspapers improving information environments, even for sophisticated and likely remote information intermediaries. We also investigate how stakeholders respond to declines in local news and find that managers increase the amount of forward-looking disclosures while analysts increase coverage.

These results provide insights into the methods by which stakeholders attempt to improve firms’ information environments when local news coverage fades.


In Spring 2024, Dr. Cating can be found teaching undergraduate Auditing in person and online and the graduate Seminar in Case Studies in Accounting.

Dr. Cating welcomes guest speakers such as the Arkansas Legislative Audit (ALA), a group that works to prevent fraud and other crimes, to help students understand the many opportunities available and to help them network with potential employers.

Dr. Joe Cangelosi Shares His 35+ Years of Experience Through Teaching & Research

 Dr. Joe Cangelosi, Professor of Marketing, shares about his research, advice for students, and what brings him the most enjoyment as a Professor.


Why did you choose marketing?
I am a market researcher by trade, being in the MR industry for 5 years before going back to get a doctorate in marketing, so I could be a university professor.

What have you studied in your research?
I have studied the Marketing & Distribution of Preventive Health Care (PHC) information. I have been publishing in the area for 20+ years, finding new niches to focus my efforts. I have learned the demographics, activities, behaviors, social media tendencies of PHC consumers, across generational cohorts. I’m always looking for another publication opportunity in a good health care marketing journal.

What tips or advice would you give to new, current, or prospective business students?
1. Work hard in school so you can determine what your special gifts are.
2. Don’t be overburdened with hours on a job while in school; work the hours necessary to survive; don’t be buying new cell phones or a new car or buying too much of anything; just get through school with some good grades so you have the skills and grades to be competitive in the job market once you graduate. Students should heed my advice based on my 35+ years of teaching, research and consulting; I have a good feel for what it takes for students to succeed.

What about your job brings you the most joy?
1. engaging students and seeing their success after graduation
2. getting manuscripts published in health care journals
3. teaching market research
4. the collegiality in the department of marketing and management; it is the best; good dept chair too!


This fall, Dr. Cangelosi is teaching Principles of Marketing and Marketing Research & Data Management. Students can plan to take these classes taught by Dr. Cangelosi in the spring. He also will be presenting an abstract at the 2023 Atlantic Marketing Association Conference in September 2023.

COB Faculty & Students Present Papers at International Academy of Business Disciplines Conference

Several UCA business faculty and students presented papers at the International Academy of Business Disciplines (IABD) 2022 Virtual Conference on April 7-8.

The following UCA faculty served as Track/Session Chairs:

On Thursday, April 7, the following faculty and students presented papers:

On Friday, April 8, the following faculty and students presented their papers:

  • “Covid-19, Vaccine and Brazilian E-Payment Adoption Behavior” – Dr. Alexander Chen, Dr. David McCalman (Associate Professor of Management), Matheus Tupinambe August de Brito (COB undergraduate student)
  • “Covid-19, Vaccine and Mexican E-Payment Adoption Behavior” – Dr. Alexander Chen, Adrian Juarez Castellanos (undergrad student), Tracy Suter (Chair of Marketing and Management, Associate Professor of Marketing)