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Principles of Marketing

UCA Marketing Professor Publishes Business Research & Releases Nature Conservation Documentary

March 27, 2024 by Lainey Morrow

Dr. Benjamin Garner, Associate Professor in the UCA Department of Marketing & Management, has been busy this year as a professor, researcher, and a feature filmmaker. Find out more about his advice for students, his research published last fall, and his nature conservation documentary to be released in April 2024.


Why did you choose the subject you teach?
I enjoy marketing and sharing my passion for this area with students. I love doing research and film projects that allow me to meet people in the community and help solve real-world challenges.

What tips or advice would you give to new, current, or prospective business students?
One of the best pieces of advice I can give students is to be curious and learn as much as possible about different career fields to find the best fit for you. This includes job shadowing, interviewing potential employers, and doing internships.

[Read more…] about UCA Marketing Professor Publishes Business Research & Releases Nature Conservation Documentary

Posted in: COB News, Featured News, Marketing & Management, _Research on March 27, 2024 Tagged: Advanced Selling, advice for students, Arkansas Wild: The Story of Trout Tourism on the Little Red, Basic Marketing, Content Marketing, Dr. Ben Garner, experience, Film, Marketing and Management, Principles of Marketing, Publish, Research

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Established in 1969, the College of Business is deeply rooted at the University of Central Arkansas. With more than 1,500 undergraduate students and 100+ graduate students, the business program is thriving.

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201 Donaghey Ave, COB 102
Conway, AR 72035
501-450-3106
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