Marketing & Management Opportunities

This page shows only opportunities specifically for the marketing and management fields. You may use the menu to sort by category or go back to the Opportunities page.

Delwin Portillo Shares Recent Study Abroad Experience

Related: Education Abroad Opportunities – Upcoming Deadlines

My semester abroad visiting The Hague, Netherlands was easily the most enriching semester of my undergrad. I learned so much about being a leader, diversity, self confidence, personal growth, and of course I learned a lot about business and marketing!

I was able to take a Purposeful Marketing course which had many different components to it. There was a leadership component, in which I learned different leadership skills and how to flesh out and improve these skills. There was a Project Management component where I learned how to use SCRUM Methodology in order to complete a project. And then the Marketing Component in which I worked with a real life charity in brainstorming a new marketing strategy for their upcoming projects.

Over the course of the semester I was able to travel to multiple countries and experience a variety of cultures. I was able to meet many people that I am now able to call mentors and friends. It is an experience that I will never take for granted, and I feel has given me a renewed appreciation for education and traveling. Thank you UCA for this fantastic opportunity.

  • Delwin Portillo | Senior | marketing major

Drs. Voss & Cangelosi Release Survey Showing Hair Testing Is More Effective in Detecting Hard Drug Use by USDOT Truck Drivers

UCA Management Professor Dr. Doug Voss and Marketing Professor Dr. Joe Cangelosi recently released their findings from a new survey entitled, “Comparing Hair V. Urine Test Effectiveness: Trucking Alliance 2021 Pre-Employment Data,” which examines the differences between hair and urine drug test results, using a sample of 172,632 pre-employment hair and urine drug screens that were administered in 2021.

See the report |  Read the News Release

The results showed that hair testing is a more effective method to detect the regular use of hard drugs and drug users than the US Department of Transportation (DOT).

The US Department of Transportation classifies truck driving as a safety-sensitive occupation. For this reason, federally regulated operators of commercial vehicles are required to pass a pre-employment drug test. Urine testing is the primary, federally accepted method. Trucking Alliance carriers supplement DOT urinalysis by requiring drivers to also pass a hair drug test. Hair testing is reliable and accurate due to its longer look-back period to identify regular drug use.

In 2021, 88,021 licensed truck drivers applied for jobs at seven Trucking Alliance member trucking companies. The USDOT required drivers to take both urinalysis and a hair drug test. Here were the results:

  • Four-thousand three-hundred sixty-two (4,362) applicants failed hair tests whereas four-hundred three (403) failed urine.
  • If participating carriers did not use hair testing, they likely would have hired three-thousand four-hundred four (3,959) drivers that failed hair tests. It is likely these individuals are now driving for another carrier, given hair testing results cannot be submitted to the drug and alcohol clearinghouse.
  • Hair testing delivered 11x (5.16%/0.46%) higher overall positivity rate, more frequently detected every drug class, and better detected hard drugs such as cocaine, amphetamines/methamphetamines, and opioids.

“Hair tests uncover 11 times more drug users than a urinalysis but the marked difference in positive cocaine, amphetamine/methamphetamine, and opioid tests is most troubling,” observes Dr. Doug Voss at the University of Central Arkansas, who conducted the survey. “These results underscore the inability of urinalysis alone to remove hard drug users from the truck driver population.”

Because USDOT’s Clearinghouse doesn’t accept hair test results, those four-thousand three-hundred sixty-two (4,362) drivers are likely still driving 80,000-pound tractor trailers for other companies, even though the Trucking Alliance companies disqualified them.

The news release announcing these results stated that “the Trucking Alliance has formally requested USDOT’s trucking agency – the Federal Motor Carrier Safety Administration – to include positive hair tests on the agency’s list of ‘actual knowledge’ of a truck driver’s drug use. If granted, these positive hair test results will be submitted to the Drug and Alcohol Clearinghouse and the names of those drivers will be known by other employers.” Read more about the pros and cons of this application.

The data was independently provided by J.B. Hunt Transport, Knight-Swift Transportation, Schneider, Maverick USA, KLLM/FFE Transportation Services, US Xpress, and Cargo Transporters. All 50 states+DC are represented in the sample.

Innovation Challenge 2 Winners Announced

Congratulations to our Imagine Lab Innovation Challenge 2 winners: Savannah Conly, Grayson Pinson, and Veronica Bertolusso!

The competition launched early this fall, and this time students were challenged to select a day in September and tell us how to celebrate it in a big way. Using tools found in the Imagine Lab (3rd Floor of UCA’s College of Business), the competition winners designed a big-time celebration that, at the least, brings people together.

Many thanks to Stoby’s, a long-time Arkansas favorite, for contributing to our prizes for our first place winners!

See Related Article: Innovation Challenge Series at UCA: First Winners Announced!

First Place: Savannah Conly – ($100 value prize) + Stoby’s prize

Cinema day is a day all about relaxation, connecting with your friends and family, and having fun. By making this a National Holiday, it brings people together and allows them to enjoy something together. It caters to all ages, it brings people together, and creates a new market for a different spin on gift giving.

Second Place: Grayson Pinson ($50 value prize)

The Birth Day is a day where we recognize everyone’s birthday on one day. It doesn’t replace your actual birthday; instead, it is a day that we can all come together to commonly celebrate one day that we all love. It solves all gift-giving problems related to birthdays. We now have one centralized day that gifts can be expected rather than having to decide who you will gift a gift to on their actual birthday. It is a day I would personally also love to celebrate- it sounds very fun for everyone to have a birthday at the same time.

Third Place: Veronica Bertolusso ($25 value prize)

My proposed day of celebration is the International Student Day! It would be celebrated yearly on September 28. ISD will allow international students (and not!) to get together and appreciate all cultures from around the globe. During ISD international students will celebrated together throughout one big cookout where everyone will make their most loved Home meal and will later be followed by a karaoke night with song in each home language. ISD is celebrated during the first two weeks of Hispanic Heritage Month. However, many cultures not only aren’t celebrated well enough, but some of them are still unknown! ISD would help solve this issue and expand cultural knowledge to international students and not! And who doesn’t love a good cookout and karaoke night!

Congratulations to these winners. Stay tuned for the announcement of our next challenge on Monday, October 10!

Innovation Challenge Series at UCA: First Winners Announced!

See related post: Innovation Challenge Series Released at UCA

The first two winners of our new and exciting innovation challenge are Connor Tuttle and Savannah Conly! The competition launched in the COB Imagine Lab last week challenging students to design a suitcase that accommodates clean clothes at the beginning of a trip and dirty clothes during and at the end of a trip. Using tools found in the Imagine Lab (3rd Floor of UCA’s College of Business), the competition winners designed a suitcase that overcomes this core challenge.

Best-upgraded design – $100 value prize: Connor Tuttle

Many thanks to Stoby’s, a long-time Arkansas favorite, for contributing to our prizes for our first place winners!

In his submission, Connor said:
“Imagine a for-the-most-part normal ole’ suitcase, with a golden twist addressing an issue that has been around for decades! The fundamental design premise behind this suitcase is that down the middle of the main compartment there is a stretchy nylon divider that allows for different proportions of clothes to be held on either side depending on how far along you are on your trip! The front-facing section of the suitcase has the typical small, medium, and large compartment. The back, however, is also accessible for dealing with dirty laundry. Taking up approximately half of the top portion of the back-facing side will be a zipper compartment housing all of the tools necessary to temporarily deal with dirty laundry while on the go. Within the flap in the back, there is a mesh-like pocket to slide dryer sheets that have been folded twice right into the space to serve as a form of temporary air freshening.”

Second Place Design – $50 value prize: Savannah Conly

Savannah branded her suitcase and described her design as, “a suitcase designed to help keep you organized, from the beginning to end of a trip. With the detachable laundry bag, clothes rack, and hard shell, it is easier than ever to Rome more organized than ever before. Not only does it offer a way to keep your clean and dirty clothes separate, it offers an at-home closet feel, and you lose no space to pack.

Stay tuned. The first challenge was for students, but we will be engaging other friends on and off campus this semester. Get ready to compete! Teams are welcome. Email for questions or details. And if you plan to compete in the next challenge, request access to the Imagine Lab now!

Department of Marketing & Management:

Student Profile: Madison Bryant

Marketing major Maddie Bryant welcomes incoming freshmen to campus as a member of the Student Orientation Staff (SOS).

Madison Bryant  |  Marketing major  |  Class of 2025

What drew you to business?

I took a marketing class my senior year of high school. I did really well in there and enjoyed it. After I started college, I realized I didn’t want to be a doctor, and I decided marketing was the right path for me.

What has been useful to you in the College of Business and why?

– the faculty, curriculum, and supportive learning environment
– the events and guest speakers
– the facilities and technology
– an internships
– networking opportunities with prospective employers and industry experts

All of those are helpful because they help you gain connections and ultimately get a job after graduation. Gaining connections is so important because you never know who you will meet and how they will impact you.

My advisor Emma Allen has been wonderful! She wants me to succeed and is always there to even just listen if I have a problem. She gives great advice on classes I need to take and the route I should take. She remembers who I am when I see her around and she is overall just a wonderful person to be around.

What experience has been meaningful for you?

The experience in my Intro to Business class has been the most meaningful to me so far. Throughout the semester each week, we would learn about a different major within the COB. It really helped to shine light on areas I didn’t know existed. It showed me careers I would have never even thought about. This class was very helpful and an experience I feel you don’t get in other colleges. It can be hard to know what you want to do without having knowledge of all your options, so this helped me clarify what I wanted to do.

What tips or advice would you give to new, current, or prospective business students?

I would advise students to go to tutoring for classes where that’s available. The tutors in the COB [College of Business] are wonderful. I always feel more confident and ready for my test after I visit them.

I would definitely recommend the COB to students because there are so many different paths you can take here. There are lots of majors to pick from in the COB and even certifications you can get. The faculty is very helpful here and is happy to answer any questions you may have. The COB shares internship opportunities and has a few RSOs [student organizations] you can join.

The Best of College of Business: 2021-2022

The UCA College of Business delivers experiences that prepare and inspire students to be ethical, innovative and engaged business leaders who positively impact their communities. We are committed to a culture of excellence across all programs, activities, and events, with a focus on action-based learning and student success and retention.

Despite disruptions due to COVID during our last academic year, our students and alumni have overcome obstacles and risen as leaders. Several COB alumni were honored for their efforts in their communities and workplaces while our students volunteered at food pantries, prepared free tax returns for low-income Arkansans, and earned awards.

This annual review gives a brief look at this year’s student, alumni, and faculty success as well as evidence of our commitment to engaged learning.

If you have a story of success or accomplishment from 2021-2022 to add to this list, or anytime in the future, please send it to US.

Michael Hargis
Dean, UCA College of Business


To address the changing business environment, COB expanded to add three new Applied Data Analytics programs:
– a Bachelor of Science
– a Master of Science
– and a technical certificate.

COB welcomed new Marketing & Management Department Chair, Dr. Tracy A. Suter, who began his role at the start of the spring semester.

Dr. Suter has taught and led at 5 institutions over the past 25 years; has authored many academic articles and textbooks and served in other administrative capacities; most extensive experience was as a 15-year faculty member at Oklahoma State University.

Learn more about his credentials, career, and interests.

COB Student Ambassadors engage, connect, and serve as representatives for our college. Twenty-one students took on the task of serving as COB’s first ever group of ambassadors.

They have talked with incoming students, received swag and headshots, and experienced unique development opportunities available only to ambassadors.


Economics student Caleb Vines won the Student Research Award at the 2022 Society of Business, Industry, and Economics (SOBIE) conference.

Several other COB faculty and students across all disciplines also presented papers at the SOBIE and International Academy of Business Disciplines (IABD) conferences this spring.  MORE

COB named its Outstanding Students who were chosen because they combined exemplary academic performance with internships, volunteerism, professional development, experiential education, and participation in clubs and other important experiences.

Daisy Martinez Carranza took home the top honor of COB’s 2022 Outstanding Student. READ MORE

UCA’s Master of Business Administration (MBA) program was named to the Princeton Review’s 2022 Best Online MBA Programs and University HQ’s Best Arkansas MBA Programs list.

Associate Professor of economics and ACRE Scholar Jeremy Horpedahl received the Public Choice’s Duncan Black Prize for the best article contributed by a senior scholar.

Karen Shaw, a member of the COB Board of Advisors, was named 2021 CFO of the Year by Arkansas Business.

Shaw was a leader even during her UCA days, as a charter member of Beta Alpha Psi, but her leadership development didn’t stop there. Learn more about Karen’s leadership as a business and community leader.

Several COB alumni, including Joyti Lal (pictured), Ericka Gutierrez, and Scott Dews were named as rising business and community leaders by Arkansas Business.

Three teams representing UCA’s MBA program placed among the top 100 performers in a worldwide business simulation competition called GLO-BUS. Nearly 2,000 teams from 99 colleges and universities competed.

Congratulations to COB’s Theta Lambda Chapter who earned first place at the 2022 Beta Alpha Psi regional conference competitions in the category of Best Practices in the Art of Engagement and will compete at the conference in Orlando this summer. The chapter also earned a second-place win for Best Practices. MORE

In addition, UCA’s chapter of Beta Alpha Psi achieved superior status for 2021-2022 from the national chapter. To be a superior chapter, the registered student organization met the following requirements:

  • Average member completed at least 32 hours of service and professional development (at least 12 each)
    >265 hours of professional development
    >555 hours of service
  • Chapter completed at least 8 reaching-out activities including attending conferences; competing in best practices and project run-with-it; alumni activities’ multi-chapter events; and promoting careers in accounting, finance, information systems, and/or data analytics.

Congratulations to our Beta Alpha Psi students and to Connie McKnight and Ashley Phillips, our tireless faculty advisors, for another year of superior status!


More than 65 volunteers and students from UCA’s Biz@Bear Residential College collected over $1650 worth of personal care donations for children in Arkansas foster care.

This event ended an academic year with more than 1800 student engagement hours led by Academic Director, Dr. Louisa Moseley; over 200 of those were service hours. MORE

Accounting Professor Ashley Phillips was awarded the Peter J. Mehl Service-Learning Faculty of the Year Award for her work with the Volunteer Income Tax Assistance (VITA) program. Under her leadership, students volunteered approximately 420 hours to return more than $324,000 of taxpayer money to the community through the preparation of over 250 tax returns for low-income taxpayers in the region.

Sixteen business professionals connected with COB students at the annual Women in Business Sixteen business professionals connected with COB students at the annual Women in Business luncheon for which a panel and table leaders shared the “Top 5 Things Women in Business Need to Know.”

 Beta Alpha Psi hosted a COB Escape Room of intricate puzzles for students to solve. To “escape,” participants applied tips for create an effective resume. READ MORE

In ’21 & ’22, COB and Acxiom partnered to provide a four-day Information Technology (IT) Careers Camp for high school students.

During the camp, students stayed on UCA’s campus, were mentored by industry experts, and participated in exercises in programming, cybersecurity, robotics, 3D modeling, and 3D laser printing.

Congratulations to all of our graduates in 2021-2022!

If you have a story of success or accomplishment from 2021-2022 to add to this list, please send it to the UCA College of Business.

For year-round news and updates from the UCA College of Business, make sure to visit

COB Student Daisy Martinez Awarded UCA 2022 Intern of the Year

The UCA Internships and Cooperative Education department recently announced the 2021-2022 Intern of the Year, Daisy Martinez Carranza. Daisy is a senior Marketing major, minoring in Studio Art. She has maintained a 4.0 GPA throughout her four years at UCA and serves on many UCA student organizations.

In Summer 2021, Daisy completed an internship at Arkansas Blue Cross Blue Shield where she was charged with the task of creating and executing a marketing plan for a national health program with low enrollment in Arkansas. Daisy’s “Healthy Blue Summer” campaign was a huge success, resulting in over 3,600 registrations (an 8.85% increase in program participation). As a result of her hard work and collaboration on this project, Daisy was also awarded the 2021 Arkansas Blue Cross Academic Scholarship. Daisy will graduate from UCA in May 2022 and plans to pursue a master’s degree in Data Analytics in the near future.

Daisy has also been selected as the honorable mention for the National Intern of the Year distinction. She will receive a certificate and formal recognition on the CEIA website and in the program at the CEIA national conference in April 2022.

Daisy was nominated for UCA Intern of the Year by Management professor and Associate Dean of College of Business, Dr. Laci Lyons.

Q&A with COB’s New Chair, Dr. Tracy Suter

Dr. Tracy Suter has recently returned to his home state of Arkansas to lead the College of Business Marketing and Management Department. Here he helps us get to know him better by answering our questions about his credentials, career, and personal life.


Education/Degrees Held:

  • Russellville High School, Russellville, AR
  • Bachelor of Business Administration (BBA) from Wichita State University, Wichita, KS
  • Master of Business Administration (MBA) from the University of Arkansas, Fayetteville, AR
  • Doctor of Philosophy (Ph.D.) from the University of Arkansas, Fayetteville, AR

Academic Experience:
Dr. Suter has taught and led at 5 institutions over the past 25 years; has authored many academic articles and textbooks and served in other administrative capacities; most extensive experience was as a 15-year faculty member at Oklahoma State University.

Industry Experience:
“I spent five years at a Fixed Base Operator (FBO) called Midwest Corporate Aviation, Inc. Our services were most-heavily focused in three areas: (a) charter aircraft, (b) air ambulance, and (c ) general aviation aircraft maintenance services. My role was as a Marketing and Analyst Specialist included establishing strong customer relationships in (1) marketing, scheduling, and deploying charter flights from small turboprop airplanes to midsize corporate jets primarily for business travel and (2) working with emergency health care service providers to facilitate air lifting of patients (by airplane or helicopter) in need of critical, urgent care. This included situations like life-threatening car or work accidents to transporting organs from donors to patients for transplant. In both instances it was not uncommon to be awakened in the middle of the night for a perceived or real emergency.”

Certifications: Certified Facilitator, LEGO® SERIOUS PLAY®; Certified Coach, USA Volleyball

Professional Activities: Member of the Society for Marketing Advances (SMA) and will soon rejoin United States Association for Small Business and Entrepreneurship (USASBE)

Examples of Publications & Collaborations (a few):

  • Basic Marketing Research | 9th Edition | Brown, Suter, Churchill | Learn more
  • Innovation and Effectiveness of Co-Founded Ventures: A Process Model | Journal of Business and Psychology | Learn more
  • Social versus psychological brand community: The role of psychological sense of brand community | Journal of Business Research | Learn more
  • Maximizing earnings and price fairness perceptions in online consumer-to-consumer auctions | Journal of Retailing | Learn more


Why did you choose business, and more specifically the field of marketing and management?
“I have always gravitated towards the people and creative problem-solving sides of business. Marketing, management, logistics/supply chain, and entrepreneurship each involve addressing real issues for real people in a mutually beneficial way.”

Why did you choose to teach?
“Studies suggest that people fear public speaking more than death (and more than spiders). I have never had that fear. I have always felt very comfortable in front of a group. Case in point, when working in general aviation, I was asked to develop and lead a training program for all our employees on a variety of new and very different Federal Aviation Administration (FAA) regulations. The process of learning, organizing, preparing, delivering, fielding questions, etc. was incredible. It was at that point that I started giving serious consideration to a career in academics.”

How do you select your research topics?
“Research questions and subsequent studies usually resonate with me because of something I see in the marketplace. I am an observational researcher when it comes to new research ideas and projects. That is particularly true when it comes to new technologies. While I may not always be a first-mover when it comes to using them, I want to be early in attempting to understand them, their potential, and their applicability. Thus, a theme throughout my research has been adoption and use of new innovations. Another theme has been communities of users and how they help and inform each other. For instance, an online software support forum is one of the most interesting places to combine these interests. Users ask other users about problems and opportunities with their tech devices and systems and those in the know chime in with what might help.”

Who/what has influenced your career most?
“The first major influence on my academic career was the Associate Dean for Graduate Studies at the University of Arkansas. Not only did I work for him as a Graduate Assistant, but he granted me full license to ask him about anything, anywhere at any time, professionally or personally. He would answer the most mundane questions to the most deeply philosophical ones and everything in between. Even now, I could reach out to him and get wise counsel regardless of my circumstance or situation.

My next major academic influence was a department chair early in my career. If he called me today and said, ‘Now, Tracy, I need …,’ I would say ‘yes’ before he completed the thought. My level of respect and admiration for him is boundless and I feel fortunate and grateful to count him among my friends.

Next, a colleague who is now in an administrative role, yet was not at the time, was my next major academic influence. One of my Top 5 CliftonStrengths is Belief. Gallup operationally defines Belief as follows: ‘People exceptionally talented in the Belief theme have certain core values that are unchanging. Out of these values emerges a defined purpose for their lives.’ My colleague and I share these unchanging core values. Moreover, he is an exceptionally accomplished academic while adhering to these unchanging core values. His example is a powerful example.

Finally, and this is going to sound cliche, but the hundreds of thousands of students I have had the privilege of working with directly or indirectly. As a first-generation college student, I do not take my opportunity or responsibility lightly to nurture and grow the next generation of leaders, thinkers and doers. It feels like yesterday that I sat in their seat. Thankfully many professors invested in me. I get a chance to pay it forward every day and that is greatly influential.”

Name the biggest lesson you have learned in your career.
“Trust is critically important, and earned. Do not trust me because I’m older, have a doctoral degree, 2.5 decades of experience, or am in an administrative role. Give me an opportunity to earn your trust then trust me if/when I’ve earned it. Distrust is also critically important and equally earned. Once trust is lost, it is incredibly difficult to retrieve.”

What advice do you have for your present and future UCA students?
“At the start of the semester I asked students to enter our class and semester with an open mind and a willingness to try. In a class focused on creative problem-solving and innovation, experimentation and hands-on learning are critical. This is not a ‘sit back and listen to me talk’ class. This is a ‘lean forward, hear and be heard class.’ So far, they have taken up the challenge like champions.”


Hometown: Russellville, AR

Tell us about your family:
“My stunningly beautiful bride (SBB) and I have been married for 30 glorious years, we have two daughters and two sons-in-law (as of 2021). My bride and I are both Russellville High School alumni and have long called Arkansas home.”

Do you have any pets (and if so, what kind)?
“We have a Shih Tzu, which allegedly was bred for royalty. Our Shih Tzu believes he was born as royalty.”

Favorite Book or Book Genre:
The 7 Habits of Highly Effective People by Stephen R. Covey is one of my favorite books. I revisit it often. I generally prefer nonfiction to fiction though I read both.

Favorite Movie or Movie Genre:
“I am not a big movie person. I have a hard time sitting still for 1.5-2 hours. In terms of genre, I like documentaries and docu-series, which is consistent with my preference for nonfiction books. I could watch ‘Forrest Gump’ any time it is on, and it’s on a lot. I have seen every Pixar Animation Studios film except one. (Yes, adults watch animated films.) In brief, I like excellent storytelling.”

Favorite Vacation Location: “Switzerland. The Swiss Alps are majestic.”

Who is your hero, fictional or not? Why?
“Anyone who gives more than they take has a hero quality to me. I gravitate towards kind, smart, compassionate, humble, selfless people.”

What do you do for fun? “Most any time spent with my SBB is fun.”

What is the best advice you’ve ever received?
“This is not really advice but was a small, self-discovery, a-ha, eureka moment when I realized that not all targets are created equal.

In archery a bull’s eye is maximum points (10). The same is not true in darts. There are four better alternatives on a dartboard than the bull’s eye (see diagram). Thus, taking things out of context is often unwise.

Next, as in most situations, there is more than one way to win (or succeed or …) if one fully understands the issue at hand AND its context. Instead of focusing on a singular alternative or potential outcome, consider all positive possibilities and pick the best among them. In darts, and in other areas of life, the bull’s eye, while appealing and ‘obvious’, might be suboptimal.”

Find more opportunities through HandShake

Have you signed up for Handshake? You can find internships, job fairs, part-time jobs, and work-study opportunities through UCA Career Services. Visit their website to learn more about how to sign up for Handshake to see the opportunities available for you right now.

If you have any questions, please call 501-450-3134 or email