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Student Success Spotlight: Da’Mya Brittian

Senior Da’Mya Brittian, Marketing major with a minor in Computer Information Systems

How are you involved at UCA?

I work at the Veterans & Military Resource Center, and I am in the Student Veterans of America. I am able to work here and join SVA due to the courage of my parents. They both served in the military, and this is my way to show appreciation and do my part without enlisting.

I was “Most Outstanding Freshman” in the UCA Bear Marching Band for color guard. I also was “Dean for a Day” last semester, one of the few students selected to meet with their College Dean as well as the Provost.

What drew you to the business industry?

Every time I see an advertisement, I analyze every aspect of it – why they chose the colors they are using, why that font, how there is blank space on one side, and how I could make it better. This constant analysis made me want to pursue marketing to better understand and improve all aspects related to marketing for wherever I end up working.

Tell us about your experience outside the classroom that will help your career.

Research
I learned about the opportunities and joy that arise from taking the path of doing research. I did not know much about how to take this path, but presenting at the Atlantic Marketing Association conference in September increased my interest. Dr. Jihoon Jhang and I presented “The Effect of AI Disclosure on Donation Intentions.” The study examined how AI disclosure influences donation intentions. It utilized a 2×2 between-subjects design, investigating whether revealing the use of AI and whether the girl in the photo was smiling or frowning impacted people’s willingness to donate.

Internship
I learned about the internship through Handshake. I chose my internship because it was related to my field and allowed me to view other aspects of the company and paths that are not related to my major directly. I was able to spend a week with each different sector of the company and broaden my knowledge of what it takes to run a business.

Service
I have also volunteered at the Arkansas Food Bank often, and it has helped me with soft skills. I talk to strangers while I volunteer, and it helps with networking. It helps me also be grateful for the position I am in and reminds me how important it is to give back.

What do you plan to do after graduation?

After I graduate in December 2024, I plan to go into the field of marketing and use the knowledge from my degree to leverage my application above others.

What tips or advice would you give to new, current, or prospective business students?

Network with your professors. Going to my professors during their office hours or talking to them in the hallways has helped them remember me and get to know me better. In turn, they can be a reference for you or you can know them better and feel comfortable asking questions in class. That all together helps not only you and the professor, but also other students who might follow your lead.

Posted in: CISA, COB News, Featured News, Marketing & Management, _Research on November 30, 2024 Tagged: , , , , , , , , , , , ,

Business Students Join Analytics Competition at Manhattan College in NY

For the second year in a row, a UCA student team has competed in the business analytics competition at Manhattan College. Students in the CISA 4V71 Project Course began in February to analyze the dataset provided by the competition. After months of preparing, teams presented their results to a UCA committee in the form of a poster on May 1. Once the winning team was announced, they began preparing for competition against other university teams in New York City. [Read more…]

Posted in: CISA, COB News, Featured News, _Competition on May 30, 2024 Tagged: , , , , , , , , , , , , , , ,

AR Blue Cross Blue Shield Partners with UCA College of Business for Take Over Day

On Monday, March 4, 2024, business experts from Arkansas Blue Cross Blue Shield visited the College of Business for a “Take Over” Day! They spoke to students in every area of business to share their expertise and career opportunities available to students. In fact, Arkansas BCBS was recently named for the third consecutive year by Forbes magazine among America’s Best Employers for mid-sized organizations, which makes COB eve more thrilled to welcome this company to “Take Over” our college.

Several BCBS experts shared with our students about a wide range of business fields including accounting, marketing, human resources, finance, information systems, and more.

[Read more…]

Posted in: Accounting, CISA, COB News, EFIRM, Featured News, Marketing & Management, _Networking, _Speaker on March 4, 2024 Tagged: , , , , , ,

Insurance Industry Leader Turned Faculty Member Brings Experience to Classroom, Leads UCA Center for Insurance & Risk Management

Ivan Hudson, Director of the UCA Center for Insurance & Risk Management and Lecturer, joined the College of Business faculty in fall 2023. In this interview, he shares his insights about his first semester, his advice for students, and his vision for what’s ahead in 2024.

Give us some highlights of your experience in the business environment from before you joined the UCA College of Business Faculty.

I got my career start with the Little Rock Regional Chamber of Commerce. In November of 2008 I went to work for the Winthrop Rockefeller Foundation as Program Associate. At this time in 2008, two-thirds of Arkansas voted to pass the Lottery legislation. Fast Forward to October of 2009 when I joined the start-up management team at the Arkansas Scholarship Lottery. Over the three and a half year period that I was there, I served in a number of capacities, including Procurement Director and Internal Operations Director. I’ll completed my MBA while there, and when I finished my MBA program at UALR December 2012, I launched the Ivan Hudson Agency as my entry into the insurance industry. In March 2014, I secured my Series 6 and Series 63 designations to help set me apart in the industry.

Networking has always been important to me. My personal and professional mantra is “You can network or not work, but you can’t do both.” That really speaks to my core value of building relationships. Solid meaningful relationships, will take you places that even education and other resources can’t.

Career Facts about Director Hudson: [Read more…]

Posted in: COB News, EFIRM, Featured News, Gamma Iota Sigma, Insurance and Risk Management program on February 5, 2024 Tagged: , , , , , , , , , , , , ,

COB Alumnus & Advisory Board Member Named Among Arkansas Business 40 under 40

Congratulations to Mr. Drew Gainor, CEO at Catalyst Financial, for his recognition in this year’s list of “40 under 40” by Arkansas Business. Among the many for reasons his inclusion in this year’s class, Mr. Gainor is significant to the University of Central Arkansas as a College of Business 2012 graduate and a College of Business Advisory Board member.

UCA President, Dr. Houston Davis; Ms. Haley Fowler, Senior Director in UCA Advancement; Ms. Jaime Briggs, Senior Director in UCA Advancement; Honoree Mr. Drew Gainor; UCA Board of Trustees member, Mr. Jim Rankin Jr.; UCA College of Business Dean, Dr. Michael Hargis.

Arkansas Business honored this year’s class at a luncheon on June 13 at the Statehouse Convention Center in downtown Little Rock. The annual list recognizes 40 people under the age of 40 who are making a significant impact on their companies, organizations, and communities.

Mr. Gainor thanked his mentor Mr. Jim Rankin who is a real estate developer, UCA Board of Trustees member, and community leader; Gainor also shared an important lesson he learned growing up.

“My first job was selling auto parts at the age of 9 in my home country of Honduras. I learned to appreciate all my blessings and to keep things in perspective. I learned that hard work is always a formula that leads to better things.”

Mr. Gainor’s Top Professional achievements
• Forbes Top Financial Security Professionals Best in State
• Conway Area Chamber of Commerce Business Executive of the Year, 2020
• Million Dollar Roundtable Top of the Table Advisor

Read more about Mr. Gainor’s recognition by Arkansas Business.

Posted in: COB News, Featured News, _Awards on June 13, 2023 Tagged: , , , , , , , , ,

Students Honored for Work With Community Tax Assistance Program

Congratulations to Harris Felton and Kiadan Zheng for winning university-level service awards for their work in the Volunteer Income Tax Assistance (VITA) program this spring (students pictured at left with UCA College of Business Dean Michael Hargis).

Professor Ashley Phillips oversees and coordinates UCA’s annual involvement with VITA through the United Way of Central Arkansas. This tax season, students completed 329 tax returns, helped taxpayers claim $357,549 in refunds, and saved taxpayers approximately $60,000 in tax preparation fees.

The IRS’s Volunteer Income Tax Assistance (VITA) and Tax Counseling for the Elderly (TCE) programs offer free basic tax return preparation to qualified individuals.

Posted in: Accounting, COB News, Featured News, _All Opportunities, _Awards, _Volunteer on April 26, 2023 Tagged: , , , , , , , , ,

MBA Director McMurtrey Earns 2023 SWDSI Distinguished Service Award

The Southwest Decision Sciences Institute (SWDSI) has named Dr. Mark E. McMurtrey as its 2023 Distinguished Service Award recipient in recognition of his achievements in research, teaching, and service. He was presented the award on March 9, 2023, in Houston, Texas at the SWSDI 52nd Annual Meeting. McMurtrey holds the appointment of Professor of Computer Information Systems and Analytics and MBA Program Director for the UCA College of Business.

The SWDSI is a division of the Decision Sciences Institute, a professional organization made up of those interested in sharing research on the study of decision processes and the application of quantitative and behavioral methods to the problems of society.

Dr. McMurtrey has also been recognized as the SWDSI 2020 Outstanding Educator; he also has been awarded the UCA College of Business “Excellence in Service” Award (2014) and the “Excellence in Teaching” Award (2017).

Dr. McMurtrey has been very active in service with DSI and SWDSI in conferences for over 30 years. Between the two he has well over 100 activities, ranging from author, discussant, reviewer, session chair, track chair, presenter, VP-Finance, Program Chair, President, and Past President. McMurtrey had a research study win the Distinguished Paper Award at the 2022 SWDSI Conference in March and competed with the winners from the other regions at the National DSI meeting in November, finishing as a runner-up. McMurtrey has also been a Council Member for SWDSI and serves on both the Strategic Planning Committee and Outstanding Educator Award Committee.

Posted in: CISA, COB News, _Awards on April 20, 2023 Tagged: , , , , ,

Accounting Students Make an Impact through the VITA Program

Every year, hundreds of thousands of dollars are unclaimed when citizens do not file tax returns. Many do not file because they believe they can’t afford to file their taxes, but the Volunteer Income Tax Assistance (VITA) program can help qualified tax payers file their returns for free. The program, allowed by the IRS, offers free tax help to people who make $57,000 or less, persons with disabilities, the elderly, and limited English-speaking taxpayers who need help in preparing their own tax returns.

Macy Dillard

For students, VITA is a great opportunity to gain experience and give back to the local Conway community. Led by UCA Accounting Professor Ashley Phillips, the program is open to COB students who would like to volunteer or earn college credit in accounting. VITA volunteers receive training and can either prepare returns or do intake. Experienced CPAs then review each return.

“Taxes are stressful for many people, and by helping through the VITA program, I was able to alleviate a big part of that burden. During review meetings, I could see the gratitude and relief wash over my clients’ faces,” said accounting student Macy Dillard.

Last year, students volunteered approximately 420 hours to return more than $324,000 of taxpayer money to the community through the preparation of over 250 tax returns for low-income taxpayers in the region.

“I am so thankful for the big difference I got to make as just a student for both individuals, their families, and the local community as a whole. It is an amazing feeling to see firsthand how much you are helping someone. On top of that, I got great experience, developed my social skills, and gained volunteer hours,” Dillard added.

To receive college credit, students must register for the course that occurs in spring, complete at least 25 tax returns, complete a total of 80 hours (3 hours per week) at United Way. To find out more, contact Professor Ashley Phillips about how to register for the course in spring 2023.

If you need help preparing your tax return in early 2023, learn more about getting help from VITA in Central Arkansas.

Posted in: Accounting, COB News, _All Opportunities, _Volunteer on November 2, 2022 Tagged: , , ,

Innovation Challenge 2 Winners Announced

Congratulations to our Imagine Lab Innovation Challenge 2 winners: Savannah Conly, Grayson Pinson, and Veronica Bertolusso!

The competition launched early this fall, and this time students were challenged to select a day in September and tell us how to celebrate it in a big way. Using tools found in the Imagine Lab (3rd Floor of UCA’s College of Business), the competition winners designed a big-time celebration that, at the least, brings people together.

Many thanks to Stoby’s, a long-time Arkansas favorite, for contributing to our prizes for our first place winners!

See Related Article: Innovation Challenge Series at UCA: First Winners Announced!

First Place: Savannah Conly – ($100 value prize) + Stoby’s prize

Cinema day is a day all about relaxation, connecting with your friends and family, and having fun. By making this a National Holiday, it brings people together and allows them to enjoy something together. It caters to all ages, it brings people together, and creates a new market for a different spin on gift giving.

Second Place: Grayson Pinson ($50 value prize)

The Birth Day is a day where we recognize everyone’s birthday on one day. It doesn’t replace your actual birthday; instead, it is a day that we can all come together to commonly celebrate one day that we all love. It solves all gift-giving problems related to birthdays. We now have one centralized day that gifts can be expected rather than having to decide who you will gift a gift to on their actual birthday. It is a day I would personally also love to celebrate- it sounds very fun for everyone to have a birthday at the same time.

Third Place: Veronica Bertolusso ($25 value prize)

My proposed day of celebration is the International Student Day! It would be celebrated yearly on September 28. ISD will allow international students (and not!) to get together and appreciate all cultures from around the globe. During ISD international students will celebrated together throughout one big cookout where everyone will make their most loved Home meal and will later be followed by a karaoke night with song in each home language. ISD is celebrated during the first two weeks of Hispanic Heritage Month. However, many cultures not only aren’t celebrated well enough, but some of them are still unknown! ISD would help solve this issue and expand cultural knowledge to international students and not! And who doesn’t love a good cookout and karaoke night!

Congratulations to these winners. Stay tuned for the announcement of our next challenge on Monday, October 10!

Posted in: Accounting, CISA, COB News, EFIRM, Marketing & Management, _All Opportunities, _Competition on October 7, 2022 Tagged: , , , ,

UCA College of Business Names New Department Chair

(Conway, Ark.) – The University of Central Arkansas (UCA) College of Business has named Dr. Tracy A. Suter as the new Chair for the Department of Marketing and Management. Dr. Suter began his role at the start of the spring semester.

As Department Chair, Dr. Suter will collaborate with the faculty and supervise department activities that support the college’s mission to provide an innovative and relevant curriculum combined with hands-on student experiences in the business community. He will also teach creativity and innovation courses from a marketing point of view and continue his research interests in creative problem-solving and business innovation.

Dean Michael Hargis welcomed Suter to the College of Business saying, “Tracy is innovative, engaging, and committed to student and faculty success. He also has a long track record of success as a leader in higher education. I look forward to Tracy’s contributions to the development and continuous improvement of our college’s programs.”

Suter, originally from Russellville, brings a wealth of expertise from his 25-year academic career as he assumes the role of department chair. In addition to teaching, Dr. Suter has authored many academic articles and textbooks and served in other administrative capacities. His most extensive experience was as a 15-year faculty member at Oklahoma State University.

“As a first-generation college student from the great state of Arkansas, I do not take my opportunity or responsibility lightly to nurture and develop the next generation of leaders, thinkers and doers,” said Dr. Suter. “I look forward to working with my departmental and college colleagues in helping students grow and succeed here at UCA.”

Suter earned his Doctor of Philosophy and Master of Business Administration degrees from the University of Arkansas. Before teaching, he worked as a marketing and analysis specialist at an aviation company.

Established in 1969, the UCA College of Business offers 20 undergraduate and graduate degrees and certificates to equip current and future business professionals to successfully and ethically meet the changing business environment. The AACSB-accredited program offers a thorough business education as well as opportunities for hands-on experience and industry networking.

Posted in: COB News on January 20, 2022 Tagged: , , ,