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Marketing & Management Opportunities

This page shows only opportunities specifically for the marketing and management fields. You may use the menu to sort by category or go back to the Opportunities page.

AR Blue Cross Blue Shield Partners with UCA College of Business for Take Over Day

On Monday, March 4, 2024, business experts from Arkansas Blue Cross Blue Shield visited the College of Business for a “Take Over” Day! They spoke to students in every area of business to share their expertise and career opportunities available to students. In fact, Arkansas BCBS was recently named for the third consecutive year by Forbes magazine among America’s Best Employers for mid-sized organizations, which makes COB eve more thrilled to welcome this company to “Take Over” our college.

Several BCBS experts shared with our students about a wide range of business fields including accounting, marketing, human resources, finance, information systems, and more.

[Read more…]

Posted in: Accounting, CISA, COB News, EFIRM, Featured News, Marketing & Management, _Networking, _Speaker on March 4, 2024 Tagged: , , , , , ,

December ’23 Grad Claire Coon Reflects on Time at UCA, Looks Forward to Launching Full-Time Career in 2024

Claire Gunter Coon

Major: Logistics & Supply Chain Management, Minor: Economics
Graduated December 2023

Activities:
• COB Student Ambassador, 2 years
• President of BASCOM – Bears Advancing Supply Chain & Operations Management
• Peer Notetaker with the Disability Resource Center
• Rising Star Faculty-Student Mentor Program
• ACRE reading group for 2 semesters
• ACRE Undergraduate Research Fellow 2023
• 8 month operations internship

Why did you choose your major?
My initial attraction to the business world was and still is the direct, real world applications of the field. From my first two classes in business, microeconomics and the global environment of business, I was able to take things out of class and straight away use them to better understand everyday events in my life. [Read more…]

Posted in: COB News, Featured News, Marketing & Management on January 3, 2024 Tagged: , , , , , , , ,

Student Spotlight: Matt Moix

Matt Moix, Junior
Major: Logistics & Supply Chain Management (LSCM)
Minor: Honors Interdisciplinary Studies

Involved on campus:
Student Orientation Staff (SOS)
Student Government Association – COB Rep.
COB Student Ambassador
UCA Relay for Life
Bears Advancing Supply Chain and Operations Management (BASCOM)

Why did you choose your major?
I chose LSCM because I love problem-solving and efficiency. These are both important in LSCM, and the supply chain as a whole is an exciting concept to me. I enjoy the process of moving goods in all phases, and I’d like to help manage a supply chain as a career.

What do you want to do after graduation?
I plan to use my degree to go on and become a supply chain manager, [Read more…]

Posted in: COB News, Featured News, Marketing & Management, _Internships and Part-time, _RSOs, _Volunteer on December 12, 2023

Marketing Students Learn & Serve Community During Project for Arkansas PBS

Marketing Professor Dr. Benjamin Garner‘s Advanced Selling class recently participated in a service-learning project that required students to practice their cold-calling skills for Arkansas PBS. [Read more…]

Posted in: COB News, Featured News, Marketing & Management, _Service Learning, _Volunteer on November 27, 2023 Tagged: , , ,

Delwin Portillo Shares Recent Study Abroad Experience

Related: Education Abroad Opportunities – Upcoming Deadlines

My semester abroad visiting The Hague, Netherlands was easily the most enriching semester of my undergrad. I learned so much about being a leader, diversity, self confidence, personal growth, and of course I learned a lot about business and marketing!

I was able to take a Purposeful Marketing course which had many different components to it. There was a leadership component, in which I learned different leadership skills and how to flesh out and improve these skills. There was a Project Management component where I learned how to use SCRUM Methodology in order to complete a project. And then the Marketing Component in which I worked with a real life charity in brainstorming a new marketing strategy for their upcoming projects.

Over the course of the semester I was able to travel to multiple countries and experience a variety of cultures. I was able to meet many people that I am now able to call mentors and friends. It is an experience that I will never take for granted, and I feel has given me a renewed appreciation for education and traveling. Thank you UCA for this fantastic opportunity.

  • Delwin Portillo | Senior | marketing major

Posted in: Accounting, CISA, COB News, EFIRM, Marketing & Management, _All Opportunities, _Study.Abroad on February 2, 2023 Tagged: , , ,

Drs. Voss & Cangelosi Release Survey Showing Hair Testing Is More Effective in Detecting Hard Drug Use by USDOT Truck Drivers

UCA Management Professor Dr. Doug Voss and Marketing Professor Dr. Joe Cangelosi recently released their findings from a new survey entitled, “Comparing Hair V. Urine Test Effectiveness: Trucking Alliance 2021 Pre-Employment Data,” which examines the differences between hair and urine drug test results, using a sample of 172,632 pre-employment hair and urine drug screens that were administered in 2021.

See the report |  Read the News Release

The results showed that hair testing is a more effective method to detect the regular use of hard drugs and drug users than the US Department of Transportation (DOT).

The US Department of Transportation classifies truck driving as a safety-sensitive occupation. For this reason, federally regulated operators of commercial vehicles are required to pass a pre-employment drug test. Urine testing is the primary, federally accepted method. Trucking Alliance carriers supplement DOT urinalysis by requiring drivers to also pass a hair drug test. Hair testing is reliable and accurate due to its longer look-back period to identify regular drug use.

In 2021, 88,021 licensed truck drivers applied for jobs at seven Trucking Alliance member trucking companies. The USDOT required drivers to take both urinalysis and a hair drug test. Here were the results:

  • Four-thousand three-hundred sixty-two (4,362) applicants failed hair tests whereas four-hundred three (403) failed urine.
  • If participating carriers did not use hair testing, they likely would have hired three-thousand four-hundred four (3,959) drivers that failed hair tests. It is likely these individuals are now driving for another carrier, given hair testing results cannot be submitted to the drug and alcohol clearinghouse.
  • Hair testing delivered 11x (5.16%/0.46%) higher overall positivity rate, more frequently detected every drug class, and better detected hard drugs such as cocaine, amphetamines/methamphetamines, and opioids.

“Hair tests uncover 11 times more drug users than a urinalysis but the marked difference in positive cocaine, amphetamine/methamphetamine, and opioid tests is most troubling,” observes Dr. Doug Voss at the University of Central Arkansas, who conducted the survey. “These results underscore the inability of urinalysis alone to remove hard drug users from the truck driver population.”

Because USDOT’s Clearinghouse doesn’t accept hair test results, those four-thousand three-hundred sixty-two (4,362) drivers are likely still driving 80,000-pound tractor trailers for other companies, even though the Trucking Alliance companies disqualified them.

The news release announcing these results stated that “the Trucking Alliance has formally requested USDOT’s trucking agency – the Federal Motor Carrier Safety Administration – to include positive hair tests on the agency’s list of ‘actual knowledge’ of a truck driver’s drug use. If granted, these positive hair test results will be submitted to the Drug and Alcohol Clearinghouse and the names of those drivers will be known by other employers.” Read more about the pros and cons of this application.

The data was independently provided by J.B. Hunt Transport, Knight-Swift Transportation, Schneider, Maverick USA, KLLM/FFE Transportation Services, US Xpress, and Cargo Transporters. All 50 states+DC are represented in the sample.

Posted in: COB News, Marketing & Management, _Research on December 6, 2022 Tagged: , , , , , , ,

Innovation Challenge 2 Winners Announced

Congratulations to our Imagine Lab Innovation Challenge 2 winners: Savannah Conly, Grayson Pinson, and Veronica Bertolusso!

The competition launched early this fall, and this time students were challenged to select a day in September and tell us how to celebrate it in a big way. Using tools found in the Imagine Lab (3rd Floor of UCA’s College of Business), the competition winners designed a big-time celebration that, at the least, brings people together.

Many thanks to Stoby’s, a long-time Arkansas favorite, for contributing to our prizes for our first place winners!

See Related Article: Innovation Challenge Series at UCA: First Winners Announced!

First Place: Savannah Conly – ($100 value prize) + Stoby’s prize

Cinema day is a day all about relaxation, connecting with your friends and family, and having fun. By making this a National Holiday, it brings people together and allows them to enjoy something together. It caters to all ages, it brings people together, and creates a new market for a different spin on gift giving.

Second Place: Grayson Pinson ($50 value prize)

The Birth Day is a day where we recognize everyone’s birthday on one day. It doesn’t replace your actual birthday; instead, it is a day that we can all come together to commonly celebrate one day that we all love. It solves all gift-giving problems related to birthdays. We now have one centralized day that gifts can be expected rather than having to decide who you will gift a gift to on their actual birthday. It is a day I would personally also love to celebrate- it sounds very fun for everyone to have a birthday at the same time.

Third Place: Veronica Bertolusso ($25 value prize)

My proposed day of celebration is the International Student Day! It would be celebrated yearly on September 28. ISD will allow international students (and not!) to get together and appreciate all cultures from around the globe. During ISD international students will celebrated together throughout one big cookout where everyone will make their most loved Home meal and will later be followed by a karaoke night with song in each home language. ISD is celebrated during the first two weeks of Hispanic Heritage Month. However, many cultures not only aren’t celebrated well enough, but some of them are still unknown! ISD would help solve this issue and expand cultural knowledge to international students and not! And who doesn’t love a good cookout and karaoke night!

Congratulations to these winners. Stay tuned for the announcement of our next challenge on Monday, October 10!

Posted in: Accounting, CISA, COB News, EFIRM, Marketing & Management, _All Opportunities, _Competition on October 7, 2022 Tagged: , , , ,

Innovation Challenge Series at UCA: First Winners Announced!

See related post: Innovation Challenge Series Released at UCA

The first two winners of our new and exciting innovation challenge are Connor Tuttle and Savannah Conly! The competition launched in the COB Imagine Lab last week challenging students to design a suitcase that accommodates clean clothes at the beginning of a trip and dirty clothes during and at the end of a trip. Using tools found in the Imagine Lab (3rd Floor of UCA’s College of Business), the competition winners designed a suitcase that overcomes this core challenge.

Best-upgraded design – $100 value prize: Connor Tuttle

Many thanks to Stoby’s, a long-time Arkansas favorite, for contributing to our prizes for our first place winners!

In his submission, Connor said:
“Imagine a for-the-most-part normal ole’ suitcase, with a golden twist addressing an issue that has been around for decades! The fundamental design premise behind this suitcase is that down the middle of the main compartment there is a stretchy nylon divider that allows for different proportions of clothes to be held on either side depending on how far along you are on your trip! The front-facing section of the suitcase has the typical small, medium, and large compartment. The back, however, is also accessible for dealing with dirty laundry. Taking up approximately half of the top portion of the back-facing side will be a zipper compartment housing all of the tools necessary to temporarily deal with dirty laundry while on the go. Within the flap in the back, there is a mesh-like pocket to slide dryer sheets that have been folded twice right into the space to serve as a form of temporary air freshening.”

Second Place Design – $50 value prize: Savannah Conly

Savannah branded her suitcase and described her design as, “a suitcase designed to help keep you organized, from the beginning to end of a trip. With the detachable laundry bag, clothes rack, and hard shell, it is easier than ever to Rome more organized than ever before. Not only does it offer a way to keep your clean and dirty clothes separate, it offers an at-home closet feel, and you lose no space to pack.“

Stay tuned. The first challenge was for students, but we will be engaging other friends on and off campus this semester. Get ready to compete! Teams are welcome. Email for questions or details. And if you plan to compete in the next challenge, request access to the Imagine Lab now!

Department of Marketing & Management: mktgmgmt@uca.edu

Posted in: Accounting, CISA, COB News, EFIRM, Marketing & Management, _All Opportunities, _Competition on September 21, 2022 Tagged: , , , , ,

Student Profile: Madison Bryant

Marketing major Maddie Bryant welcomes incoming freshmen to campus as a member of the Student Orientation Staff (SOS).

Madison Bryant  |  Marketing major  |  Class of 2025

What drew you to business?

I took a marketing class my senior year of high school. I did really well in there and enjoyed it. After I started college, I realized I didn’t want to be a doctor, and I decided marketing was the right path for me.

What has been useful to you in the College of Business and why?

– the faculty, curriculum, and supportive learning environment
– the events and guest speakers
– the facilities and technology
– an internships
– networking opportunities with prospective employers and industry experts

All of those are helpful because they help you gain connections and ultimately get a job after graduation. Gaining connections is so important because you never know who you will meet and how they will impact you.

My advisor Emma Allen has been wonderful! She wants me to succeed and is always there to even just listen if I have a problem. She gives great advice on classes I need to take and the route I should take. She remembers who I am when I see her around and she is overall just a wonderful person to be around.

What experience has been meaningful for you?

The experience in my Intro to Business class has been the most meaningful to me so far. Throughout the semester each week, we would learn about a different major within the COB. It really helped to shine light on areas I didn’t know existed. It showed me careers I would have never even thought about. This class was very helpful and an experience I feel you don’t get in other colleges. It can be hard to know what you want to do without having knowledge of all your options, so this helped me clarify what I wanted to do.

What tips or advice would you give to new, current, or prospective business students?

I would advise students to go to tutoring for classes where that’s available. The tutors in the COB [College of Business] are wonderful. I always feel more confident and ready for my test after I visit them.

I would definitely recommend the COB to students because there are so many different paths you can take here. There are lots of majors to pick from in the COB and even certifications you can get. The faculty is very helpful here and is happy to answer any questions you may have. The COB shares internship opportunities and has a few RSOs [student organizations] you can join.

Posted in: COB News, Marketing & Management on June 28, 2022 Tagged: , , , , ,

The Best of College of Business: 2021-2022

The UCA College of Business delivers experiences that prepare and inspire students to be ethical, innovative and engaged business leaders who positively impact their communities. We are committed to a culture of excellence across all programs, activities, and events, with a focus on action-based learning and student success and retention.

Despite disruptions due to COVID during our last academic year, our students and alumni have overcome obstacles and risen as leaders. Several COB alumni were honored for their efforts in their communities and workplaces while our students volunteered at food pantries, prepared free tax returns for low-income Arkansans, and earned awards.

This annual review gives a brief look at this year’s student, alumni, and faculty success as well as evidence of our commitment to engaged learning.

If you have a story of success or accomplishment from 2021-2022 to add to this list, or anytime in the future, please send it to US.

Sincerely,
Michael Hargis
Dean, UCA College of Business

NEW & NOTEWORTHY

To address the changing business environment, COB expanded to add three new Applied Data Analytics programs:
– a Bachelor of Science
– a Master of Science
– and a technical certificate.

COB welcomed new Marketing & Management Department Chair, Dr. Tracy A. Suter, who began his role at the start of the spring semester.

Dr. Suter has taught and led at 5 institutions over the past 25 years; has authored many academic articles and textbooks and served in other administrative capacities; most extensive experience was as a 15-year faculty member at Oklahoma State University.

Learn more about his credentials, career, and interests.

COB Student Ambassadors engage, connect, and serve as representatives for our college. Twenty-one students took on the task of serving as COB’s first ever group of ambassadors.

They have talked with incoming students, received swag and headshots, and experienced unique development opportunities available only to ambassadors.

AWARDS & RECOGNITION

Economics student Caleb Vines won the Student Research Award at the 2022 Society of Business, Industry, and Economics (SOBIE) conference.

Several other COB faculty and students across all disciplines also presented papers at the SOBIE and International Academy of Business Disciplines (IABD) conferences this spring.  MORE

COB named its Outstanding Students who were chosen because they combined exemplary academic performance with internships, volunteerism, professional development, experiential education, and participation in clubs and other important experiences.

Daisy Martinez Carranza took home the top honor of COB’s 2022 Outstanding Student. READ MORE

UCA’s Master of Business Administration (MBA) program was named to the Princeton Review’s 2022 Best Online MBA Programs and University HQ’s Best Arkansas MBA Programs list.

Associate Professor of economics and ACRE Scholar Jeremy Horpedahl received the Public Choice’s Duncan Black Prize for the best article contributed by a senior scholar.

Karen Shaw, a member of the COB Board of Advisors, was named 2021 CFO of the Year by Arkansas Business.

Shaw was a leader even during her UCA days, as a charter member of Beta Alpha Psi, but her leadership development didn’t stop there. Learn more about Karen’s leadership as a business and community leader.

Several COB alumni, including Joyti Lal (pictured), Ericka Gutierrez, and Scott Dews were named as rising business and community leaders by Arkansas Business.

Three teams representing UCA’s MBA program placed among the top 100 performers in a worldwide business simulation competition called GLO-BUS. Nearly 2,000 teams from 99 colleges and universities competed.

Congratulations to COB’s Theta Lambda Chapter who earned first place at the 2022 Beta Alpha Psi regional conference competitions in the category of Best Practices in the Art of Engagement and will compete at the conference in Orlando this summer. The chapter also earned a second-place win for Best Practices. MORE

In addition, UCA’s chapter of Beta Alpha Psi achieved superior status for 2021-2022 from the national chapter. To be a superior chapter, the registered student organization met the following requirements:

  • Average member completed at least 32 hours of service and professional development (at least 12 each)
    >265 hours of professional development
    >555 hours of service
  • Chapter completed at least 8 reaching-out activities including attending conferences; competing in best practices and project run-with-it; alumni activities’ multi-chapter events; and promoting careers in accounting, finance, information systems, and/or data analytics.

Congratulations to our Beta Alpha Psi students and to Connie McKnight and Ashley Phillips, our tireless faculty advisors, for another year of superior status!

CAREER DEVELOPMENT & SERVICE LEARNING

More than 65 volunteers and students from UCA’s Biz@Bear Residential College collected over $1650 worth of personal care donations for children in Arkansas foster care.

This event ended an academic year with more than 1800 student engagement hours led by Academic Director, Dr. Louisa Moseley; over 200 of those were service hours. MORE

Accounting Professor Ashley Phillips was awarded the Peter J. Mehl Service-Learning Faculty of the Year Award for her work with the Volunteer Income Tax Assistance (VITA) program. Under her leadership, students volunteered approximately 420 hours to return more than $324,000 of taxpayer money to the community through the preparation of over 250 tax returns for low-income taxpayers in the region.

Sixteen business professionals connected with COB students at the annual Women in Business Sixteen business professionals connected with COB students at the annual Women in Business luncheon for which a panel and table leaders shared the “Top 5 Things Women in Business Need to Know.”

 Beta Alpha Psi hosted a COB Escape Room of intricate puzzles for students to solve. To “escape,” participants applied tips for create an effective resume. READ MORE

In ’21 & ’22, COB and Acxiom partnered to provide a four-day Information Technology (IT) Careers Camp for high school students.

During the camp, students stayed on UCA’s campus, were mentored by industry experts, and participated in exercises in programming, cybersecurity, robotics, 3D modeling, and 3D laser printing.

Congratulations to all of our graduates in 2021-2022!

If you have a story of success or accomplishment from 2021-2022 to add to this list, please send it to the UCA College of Business.

For year-round news and updates from the UCA College of Business, make sure to visit uca.edu/business/news.

Posted in: Accounting, CISA, COB News, EFIRM, Marketing & Management on June 14, 2022 Tagged: , , , , , , , , , , , ,