Marketing & Management Opportunities

This page shows only opportunities specifically for the marketing and management fields. You may use the menu to sort by category or go back to the Opportunities page.

Business Students & Alumni Share Why Day of Giving Matters

Current business students and alumni share how UCA’s Day of Giving contributes to scholarships and experiences that help them achieve goals.

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AR Blue Cross Blue Shield Partners with UCA College of Business for Take Over Day

On Monday, March 4, 2024, business experts from Arkansas Blue Cross Blue Shield visited the College of Business for a “Take Over” Day! They spoke to students in every area of business to share their expertise and career opportunities available to students. In fact, Arkansas BCBS was recently named for the third consecutive year by Forbes magazine among America’s Best Employers for mid-sized organizations, which makes COB eve more thrilled to welcome this company to “Take Over” our college.

Several BCBS experts shared with our students about a wide range of business fields including accounting, marketing, human resources, finance, information systems, and more.

[Read more…]

December ’23 Grad Claire Coon Reflects on Time at UCA, Looks Forward to Launching Full-Time Career in 2024

Claire Gunter Coon

Major: Logistics & Supply Chain Management, Minor: Economics
Graduated December 2023

Activities:
• COB Student Ambassador, 2 years
• President of BASCOM – Bears Advancing Supply Chain & Operations Management
• Peer Notetaker with the Disability Resource Center
• Rising Star Faculty-Student Mentor Program
• ACRE reading group for 2 semesters
• ACRE Undergraduate Research Fellow 2023
• 8 month operations internship

Why did you choose your major?
My initial attraction to the business world was and still is the direct, real world applications of the field. From my first two classes in business, microeconomics and the global environment of business, I was able to take things out of class and straight away use them to better understand everyday events in my life. [Read more…]

Student Spotlight: Matt Moix

Matt Moix, Junior
Major: Logistics & Supply Chain Management (LSCM)
Minor: Honors Interdisciplinary Studies

Involved on campus:
Student Orientation Staff (SOS)
Student Government Association – COB Rep.
COB Student Ambassador
UCA Relay for Life
Bears Advancing Supply Chain and Operations Management (BASCOM)

Why did you choose your major?
I chose LSCM because I love problem-solving and efficiency. These are both important in LSCM, and the supply chain as a whole is an exciting concept to me. I enjoy the process of moving goods in all phases, and I’d like to help manage a supply chain as a career.

What do you want to do after graduation?
I plan to use my degree to go on and become a supply chain manager, [Read more…]

Marketing Students Learn & Serve Community During Project for Arkansas PBS

Marketing Professor Dr. Benjamin Garner‘s Advanced Selling class recently participated in a service-learning project that required students to practice their cold-calling skills for Arkansas PBS. [Read more…]

Delwin Portillo Shares Recent Study Abroad Experience

Related: Education Abroad Opportunities – Upcoming Deadlines

My semester abroad visiting The Hague, Netherlands was easily the most enriching semester of my undergrad. I learned so much about being a leader, diversity, self confidence, personal growth, and of course I learned a lot about business and marketing!

I was able to take a Purposeful Marketing course which had many different components to it. There was a leadership component, in which I learned different leadership skills and how to flesh out and improve these skills. There was a Project Management component where I learned how to use SCRUM Methodology in order to complete a project. And then the Marketing Component in which I worked with a real life charity in brainstorming a new marketing strategy for their upcoming projects.

Over the course of the semester I was able to travel to multiple countries and experience a variety of cultures. I was able to meet many people that I am now able to call mentors and friends. It is an experience that I will never take for granted, and I feel has given me a renewed appreciation for education and traveling. Thank you UCA for this fantastic opportunity.

  • Delwin Portillo | Senior | marketing major

Drs. Voss & Cangelosi Release Survey Showing Hair Testing Is More Effective in Detecting Hard Drug Use by USDOT Truck Drivers

UCA Management Professor Dr. Doug Voss and Marketing Professor Dr. Joe Cangelosi recently released their findings from a new survey entitled, “Comparing Hair V. Urine Test Effectiveness: Trucking Alliance 2021 Pre-Employment Data,” which examines the differences between hair and urine drug test results, using a sample of 172,632 pre-employment hair and urine drug screens that were administered in 2021.

See the report |  Read the News Release

The results showed that hair testing is a more effective method to detect the regular use of hard drugs and drug users than the US Department of Transportation (DOT).

The US Department of Transportation classifies truck driving as a safety-sensitive occupation. For this reason, federally regulated operators of commercial vehicles are required to pass a pre-employment drug test. Urine testing is the primary, federally accepted method. Trucking Alliance carriers supplement DOT urinalysis by requiring drivers to also pass a hair drug test. Hair testing is reliable and accurate due to its longer look-back period to identify regular drug use.

In 2021, 88,021 licensed truck drivers applied for jobs at seven Trucking Alliance member trucking companies. The USDOT required drivers to take both urinalysis and a hair drug test. Here were the results:

  • Four-thousand three-hundred sixty-two (4,362) applicants failed hair tests whereas four-hundred three (403) failed urine.
  • If participating carriers did not use hair testing, they likely would have hired three-thousand four-hundred four (3,959) drivers that failed hair tests. It is likely these individuals are now driving for another carrier, given hair testing results cannot be submitted to the drug and alcohol clearinghouse.
  • Hair testing delivered 11x (5.16%/0.46%) higher overall positivity rate, more frequently detected every drug class, and better detected hard drugs such as cocaine, amphetamines/methamphetamines, and opioids.

“Hair tests uncover 11 times more drug users than a urinalysis but the marked difference in positive cocaine, amphetamine/methamphetamine, and opioid tests is most troubling,” observes Dr. Doug Voss at the University of Central Arkansas, who conducted the survey. “These results underscore the inability of urinalysis alone to remove hard drug users from the truck driver population.”

Because USDOT’s Clearinghouse doesn’t accept hair test results, those four-thousand three-hundred sixty-two (4,362) drivers are likely still driving 80,000-pound tractor trailers for other companies, even though the Trucking Alliance companies disqualified them.

The news release announcing these results stated that “the Trucking Alliance has formally requested USDOT’s trucking agency – the Federal Motor Carrier Safety Administration – to include positive hair tests on the agency’s list of ‘actual knowledge’ of a truck driver’s drug use. If granted, these positive hair test results will be submitted to the Drug and Alcohol Clearinghouse and the names of those drivers will be known by other employers.” Read more about the pros and cons of this application.

The data was independently provided by J.B. Hunt Transport, Knight-Swift Transportation, Schneider, Maverick USA, KLLM/FFE Transportation Services, US Xpress, and Cargo Transporters. All 50 states+DC are represented in the sample.

Innovation Challenge 2 Winners Announced

Congratulations to our Imagine Lab Innovation Challenge 2 winners: Savannah Conly, Grayson Pinson, and Veronica Bertolusso!

The competition launched early this fall, and this time students were challenged to select a day in September and tell us how to celebrate it in a big way. Using tools found in the Imagine Lab (3rd Floor of UCA’s College of Business), the competition winners designed a big-time celebration that, at the least, brings people together.

Many thanks to Stoby’s, a long-time Arkansas favorite, for contributing to our prizes for our first place winners!

See Related Article: Innovation Challenge Series at UCA: First Winners Announced!


First Place: Savannah Conly – ($100 value prize) + Stoby’s prize

Cinema day is a day all about relaxation, connecting with your friends and family, and having fun. By making this a National Holiday, it brings people together and allows them to enjoy something together. It caters to all ages, it brings people together, and creates a new market for a different spin on gift giving.


Second Place: Grayson Pinson ($50 value prize)

The Birth Day is a day where we recognize everyone’s birthday on one day. It doesn’t replace your actual birthday; instead, it is a day that we can all come together to commonly celebrate one day that we all love. It solves all gift-giving problems related to birthdays. We now have one centralized day that gifts can be expected rather than having to decide who you will gift a gift to on their actual birthday. It is a day I would personally also love to celebrate- it sounds very fun for everyone to have a birthday at the same time.


Third Place: Veronica Bertolusso ($25 value prize)

My proposed day of celebration is the International Student Day! It would be celebrated yearly on September 28. ISD will allow international students (and not!) to get together and appreciate all cultures from around the globe. During ISD international students will celebrated together throughout one big cookout where everyone will make their most loved Home meal and will later be followed by a karaoke night with song in each home language. ISD is celebrated during the first two weeks of Hispanic Heritage Month. However, many cultures not only aren’t celebrated well enough, but some of them are still unknown! ISD would help solve this issue and expand cultural knowledge to international students and not! And who doesn’t love a good cookout and karaoke night!


Congratulations to these winners. Stay tuned for the announcement of our next challenge on Monday, October 10!

Innovation Challenge Series at UCA: First Winners Announced!

See related post: Innovation Challenge Series Released at UCA

The first two winners of our new and exciting innovation challenge are Connor Tuttle and Savannah Conly! The competition launched in the COB Imagine Lab last week challenging students to design a suitcase that accommodates clean clothes at the beginning of a trip and dirty clothes during and at the end of a trip. Using tools found in the Imagine Lab (3rd Floor of UCA’s College of Business), the competition winners designed a suitcase that overcomes this core challenge.

Best-upgraded design – $100 value prize: Connor Tuttle

Many thanks to Stoby’s, a long-time Arkansas favorite, for contributing to our prizes for our first place winners!

In his submission, Connor said:
“Imagine a for-the-most-part normal ole’ suitcase, with a golden twist addressing an issue that has been around for decades! The fundamental design premise behind this suitcase is that down the middle of the main compartment there is a stretchy nylon divider that allows for different proportions of clothes to be held on either side depending on how far along you are on your trip! The front-facing section of the suitcase has the typical small, medium, and large compartment. The back, however, is also accessible for dealing with dirty laundry. Taking up approximately half of the top portion of the back-facing side will be a zipper compartment housing all of the tools necessary to temporarily deal with dirty laundry while on the go. Within the flap in the back, there is a mesh-like pocket to slide dryer sheets that have been folded twice right into the space to serve as a form of temporary air freshening.”

Second Place Design – $50 value prize: Savannah Conly

Savannah branded her suitcase and described her design as, “a suitcase designed to help keep you organized, from the beginning to end of a trip. With the detachable laundry bag, clothes rack, and hard shell, it is easier than ever to Rome more organized than ever before. Not only does it offer a way to keep your clean and dirty clothes separate, it offers an at-home closet feel, and you lose no space to pack.

Stay tuned. The first challenge was for students, but we will be engaging other friends on and off campus this semester. Get ready to compete! Teams are welcome. Email for questions or details. And if you plan to compete in the next challenge, request access to the Imagine Lab now!

Department of Marketing & Management: mktgmgmt@uca.edu

Student Profile: Madison Bryant

Marketing major Maddie Bryant welcomes incoming freshmen to campus as a member of the Student Orientation Staff (SOS).

Madison Bryant  |  Marketing major  |  Class of 2025

What drew you to business?

I took a marketing class my senior year of high school. I did really well in there and enjoyed it. After I started college, I realized I didn’t want to be a doctor, and I decided marketing was the right path for me.

What has been useful to you in the College of Business and why?

– the faculty, curriculum, and supportive learning environment
– the events and guest speakers
– the facilities and technology
– an internships
– networking opportunities with prospective employers and industry experts

All of those are helpful because they help you gain connections and ultimately get a job after graduation. Gaining connections is so important because you never know who you will meet and how they will impact you.

My advisor Emma Allen has been wonderful! She wants me to succeed and is always there to even just listen if I have a problem. She gives great advice on classes I need to take and the route I should take. She remembers who I am when I see her around and she is overall just a wonderful person to be around.

What experience has been meaningful for you?

The experience in my Intro to Business class has been the most meaningful to me so far. Throughout the semester each week, we would learn about a different major within the COB. It really helped to shine light on areas I didn’t know existed. It showed me careers I would have never even thought about. This class was very helpful and an experience I feel you don’t get in other colleges. It can be hard to know what you want to do without having knowledge of all your options, so this helped me clarify what I wanted to do.

What tips or advice would you give to new, current, or prospective business students?

I would advise students to go to tutoring for classes where that’s available. The tutors in the COB [College of Business] are wonderful. I always feel more confident and ready for my test after I visit them.

I would definitely recommend the COB to students because there are so many different paths you can take here. There are lots of majors to pick from in the COB and even certifications you can get. The faculty is very helpful here and is happy to answer any questions you may have. The COB shares internship opportunities and has a few RSOs [student organizations] you can join.