Marketing Professor Dr. Benjamin Garner‘s Advanced Selling class recently participated in a service-learning project that required students to practice their cold-calling skills for Arkansas PBS.

Students called PBS donors and asked them to participate in a phone survey to help PBS improve their programming. Students input survey responses into an Excel file and worked through a list of names, similar to what one might do in a sales development role.

“Some students find it challenging at first, but with more practice they gain confidence and improve their skills,” said Dr. Garner.

Academic service-learning integrates meaningful community service with instruction and reflection to enrich the learning experience, teach civic responsibility, and strengthen communities. Students who take service-learning courses gain real world experience while also helping their community.

Service-learning gives UCA students an opportunity to jump start their path to life-long community engagement, while learning directly from experienced people. This opportunity would not exist without the help, support, and cooperation of our community partner, Arkansas PBS. Learn how to become a UCA Service-Learning Partner.