Marketing & Management Opportunities

Rebecca Thomas is a senior set to Graduate Summa Cum Laude in May 2025. During her time at UCA, Rebecca has combined her education in the classroom with internships, research, and volunteerism in the community.

She chose to pair a business minor with her major in Health Sciences (Concentration in Healthcare Administration) and a Certificate of Proficiency in Health Coaching. What a wise combination! Rebecca’s success at UCA as a student has helped her make an impact on our campus and our Central Arkansas community. We can’t wait to see her succeed in her career after she graduates in May. Here’s Rebecca’s story.

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What drew you to the business industry?
From an early age, I was deeply interested in healthcare and initially envisioned a career in the clinical field. However, through various leadership experiences and exposure to healthcare professionals, I developed a strong appreciation for the administrative and strategic aspects of the healthcare industry. Observing how healthcare leaders drive innovation, enhance patient care, and navigate operational challenges inspired me to explore the intersection of business and healthcare.

How are you involved at UCA? 
– Director of Relay For Life and President of Colleges Against Cancer
– Outstanding Community Outreach Award | Colleges Against Cancer | Fall 2023 – Spring 2024
– Research Assistant Fall 2024
– Teaching Assistant Spring 2024 for a Chemistry II course in the Department of Chemistry and Biochemistry
– Teaching Assistant Spring 2025 in the Department of Marketing and Management
– Publication in Vortex Magazine
– Presidential Scholar
– Southwest Distinguished Science Institute 54th Annual Conference – Spring 2025 – selected to present research paper accepted for publication
– Career Services Merit Fellow
– Healthcare Innovation Sprint Participant | Conductor | Conway Regional Health System | May 2024
– Purple Society Inductee
– AR Kids Read tutor
– Health Science Club
– Bear Book Club

Why did you choose your major/minor?
I wanted to pursue a career that not only allows me to make a difference in healthcare but also enables me to shape systems and policies that can improve patient outcomes on a larger scale. My minor in Marketing and Certificate of Proficiency in Health Coaching further complement my major through providing me with the skills to approach healthcare challenges from a comprehensive, business-minded perspective.

Ultimately, I chose this major because it allows me to contribute to healthcare in a meaningful way, combining my passion for improving patient care with my interest in organizational management and business strategy.

What did you learn from your research?
Through my research with Dr. Alex Chen on “Factors Influencing Artificial Intelligence Use Behavior Among Americans,” I have gained a deeper understanding of the factors that drive AI adoption and usage behavior. By utilizing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, Dr. Chen and I examined how motivational factors, such as performance expectancy and social influence, alongside demographic variables that include age, gender, and education, influence American individuals’ decisions to adopt AI technologies. This research has provided valuable insights into the complexity of human behavior in the context of emerging technologies.

Dr. Chen and I presented our findings at the Southwest Decision Sciences Institute (SWDSI) 54th Annual Conference earlier this month, and this experience was an invaluable learning experience for me. Our paper was accepted for publication in the conference proceedings, and we are now preparing it for submission to a peer-reviewed academic journal. Additionally, Dr. Chen and I are currently working on another research project that explores the ethical implications of technology adoption in China.

As a Research Assistant since fall 2024 and as a current Teaching Assistant for Dr. Chen’s research class this semester (Spring 2025), I have refined my skills in data analysis, statistical methodology, and effectively communicating complex research findings. This experience has deepened my understanding of the various factors influencing technology adoption and has been instrumental in further developing my academic and professional profile and future career aspirations.

What experience are you gaining at your internship?
I learned about internships through my college at UCA and by proactively meeting with my college’s internship coordinator on campus to explore potential opportunities. After identifying several internship sites of interest, I reached out to each one, submitted my resume, and participated in interviews. I received multiple offers and ultimately accepted an internship at Baptist Health Medical Center – Conway, which was my top choice for an internship site. In this role, I work closely with the administrative and leadership team of Baptist Health Medical Center – Conway, including the President, Chief Nursing Officer (CNO), Vice President of Operations, and all department managers and leaders. This experience has given me firsthand insight into hospital administration, strategic decision-making, and leadership in a healthcare setting.

I learned how hospital leaders navigate complex operational challenges, manage resources efficiently, and implement strategic initiatives to enhance patient care. Observing high-level decision-making processes deepened my understanding of hospital administration, financial management, and healthcare policy compliance.

Additionally, I developed strong problem-solving and leadership skills by assisting with administrative projects, attending executive meetings, and analyzing operational workflows throughout the medical center. This experience reinforced my passion for healthcare administration and provided a real-world perspective on the critical role that leadership plays in driving innovation, improving patient outcomes, and establishing a positive and goal-oriented culture in the workplace.

By gaining firsthand experience in financial management, resource allocation, and patient care initiatives, I feel more prepared to take on leadership roles in the future. This internship has confirmed my passion for improving healthcare systems and has given me the confidence to pursue opportunities where I can make a meaningful impact.

How do you plan to use your degree?
I plan to leverage my Bachelor’s degree in Health Sciences (with a concentration in Healthcare Administration) and minor in Marketing to pursue a career in healthcare leadership and hospital administration. My aim is to work in hospital operations, strategic planning, or healthcare management and to contribute to enhancing patient care, optimizing organizational efficiency, and improving overall healthcare delivery.

Through my academic coursework, research, internship experiences, and leadership roles, I have developed a strong foundation in healthcare systems, business strategy, and patient-centered care. I intend to apply these skills in hospital administration, healthcare consulting, and/or policy development to help healthcare organizations navigate challenges, implement innovative solutions, and achieve better health outcomes for patients.

Looking ahead, I am committed to continuing my education at a higher level, potentially pursuing a master’s degree in healthcare administration or business administration, and I ultimately plan on advancing toward doctoral studies. Additionally, I plan to stay engaged in academic research to further contribute to the field and remain involved in scholarly work throughout my career.

Has a volunteer position helped you gain skills?
Yes, volunteer positions on campus have assisted me greatly in obtaining skills! My involvement with Relay For Life and Colleges Against Cancer at UCA has been incredibly formative, both in terms of skill development and personal growth. I first joined the organization as a general committee member during my freshman year, and I quickly learned the importance of teamwork, communication, and event planning. After a year of volunteering, I applied for and was named the Vice President of Communication and Outreach role on the Executive Board, which expanded my responsibilities and allowed me to manage outreach initiatives, develop advertising strategies, and enhance community engagement. I served in this role for two years, which further aided me in refining my leadership and teamwork skills.

For nearly a year now, I’ve had the honor of serving as the President of Colleges Against Cancer and the Director of the Relay For Life event in Conway. This organization and its mission are incredibly meaningful to me, as we raise critical funds for the American Cancer Society. These funds directly support cancer research, advocacy efforts, and patient services. In my current role, I oversee the entire planning and execution of the Relay For Life event, from securing sponsorships to coordinating logistics and leading a dedicated team of 50+ student volunteers. The responsibility of managing a fundraising goal of $25,000+ each year has significantly strengthened my project management, leadership, and fundraising abilities — skills that I know will be invaluable in my future career in healthcare administration.

Being part of this organization has deepened my understanding of the power of advocacy and the impact of community engagement. Rallying people together to support a cause that directly impacts so many lives has been both humbling and motivating. The ability to manage multiple responsibilities, build relationships with sponsors and community members, oversee an Executive Board and large group of volunteers, and lead a large-scale event has helped me develop resilience, intention, and focus, especially when challenges must be overcome, which are essential qualities I’ll carry with me throughout my career.

What is a project you’re really excited about?
One of the most exciting and impactful moments I’m looking forward to is our upcoming Relay For Life event in Conway that is hosted on UCA’s campus at Estes Stadium (moved to UCA HPER due to weather), which I’m leading as the Relay For Life Event Director and the President of Colleges Against Cancer. This event, taking place this weekend on April 5th, holds deep personal significance for me because it directly supports the American Cancer Society’s mission to fund cancer research, advocacy, and patient services.

As we approach the event, I am proud to share that we’ve raised over half of this year’s fundraising goal of $25,000 so far! What excites me most about this is seeing our community come together in support of a cause that has touched so many lives.

I am incredibly proud of the work we’ve done to bring this event to life. It has been an opportunity for me to hone my leadership, teamwork, and event planning skills while also making a tangible impact on the fight against cancer. I’m excited to see all of our hard work come together this weekend, knowing that it will not only honor those affected by cancer but also support critical cancer research and advocacy efforts!

VOLUNTEER or JOIN REBECCA at the EVENT!

What has helped you most as a student here at UCA?
During my time at UCA, the faculty has been one of the most valuable and impactful aspects of my college experience. Among the many exceptional professors and staff I’ve had the privilege of working with, Dr. Alexander Chen, Ms. Charlotte Strickland, and Dr. Robert Mauldin have had the most significant influence on my academic and personal journey.

Dr. Alex Chen, as my research advisor and professor in the College of Business, has played a pivotal role in both guiding me through research and academic projects, such as our paper on Factors Influencing Artificial Intelligence Use Behavior Among Americans, and helping me shape my career aspirations. He has been an incredible mentor in all things research and business, providing me with valuable insights that have fostered my growth both intellectually and professionally. His mentorship has been essential in refining my research skills and learning how to apply theoretical concepts to real-world scenarios. Dr. Chen’s guidance has been crucial in preparing for academic conferences, journal publications, and navigating career paths in business, healthcare, and beyond. He has had a major impact on my career aspirations and goals as I plan to continue advancing my education and conducting research as part of my long-term academic and professional goals.

Ms. Charlotte Strickland, the Director of Employee Engagement & Enrichment and faculty advisor for UCA’s Relay For Life organization, has been an incredible influence on my leadership and mentor during my time at UCA. As the advisor for the organization I have led as director/president for the past year and have been involved in for all four years I have been a student at UCA, she and I have worked closely together throughout the event planning process. Ms. Char has been an unwavering source of support, offering guidance and encouragement as I managed UCA’s Relay For Life Committee. Her leadership style is one that I deeply admire, and I aspire to lead with the same passion, dedication, and vision that she demonstrates both professionally and personally. Her mentorship and guidance has inspired me to lead with integrity, ambition, and confidence and to also continue expanding my commitment to volunteerism and love for serving the local community. I am truly fortunate to have had Ms. Char’s guidance and mentorship throughout my time at UCA, and I am so thankful for the impact she has had on my life.

Dr. Robert Mauldin, one of my professors in the Department of Chemistry and Biochemistry, also played a significant role in my academic journey. As a Teaching Assistant for his Chemistry II course, I was able to engage with students and assist them in understanding scientific concepts in the chemistry laboratory. Dr. Mauldin’s mentorship helped ignite my passion for science, particularly chemistry. His guidance not only deepened my understanding of the subject but also sparked a greater appreciation for its real-world applications, reinforcing my desire to combine scientific knowledge with practical problem-solving in my future career. Dr. Mauldin’s teaching approach, both in the lab and classroom, emphasized the importance of effective teaching, patience, and fostering a passion for learning in others. His belief in my abilities has not only helped me grow as a student but also reinforced my commitment to pursuing a career that bridges my love for science and business alike.

To all the professors and faculty that have been part of my journey at UCA, specifically Dr. Chen, Ms. Char, and Dr. Mauldin, thank you for everything.

I highly recommend the College of Business at UCA to all students. The college offers a strong education that combines theory with practical skills, preparing students for diverse careers. Faculty members are exceptional mentors who provide valuable guidance, fostering critical thinking and real-world problem-solving. UCA also offers numerous networking opportunities, internships, and leadership roles to help students gain hands-on experience. Whether in healthcare administration, marketing, or entrepreneurship, the College of Business provides the foundation and support needed to succeed in a dynamic business world.

What advice do you have for students who may (or may not) be considering an internship?
My advice for students considering an internship, whether they’re certain or still undecided, is to take the leap! Internships offer invaluable hands-on experience that allows you to apply classroom knowledge in a real-world setting. Even if you’re uncertain about a particular career or field, internships can help you discover your interests and strengths. Don’t be afraid to step outside your comfort zone. It’s normal to feel nervous or unsure, but internships are designed to help you learn and grow professionally.

I also recommend exploring different internship sites. Reach out to various sites you’re interested in, whether through professors, internship coordinators, or networking events. Establishing relationships early on can open doors to a variety of opportunities.

Finally, be proactive while interning — ask questions, take initiative to be as involved as possible, and contribute wherever and whenever you can! Whether the internship perfectly matches your career goals or not, you’ll gain valuable experience, connections, and a better understanding of what you want in your future career.

What tips or advice would you give to new, current, or prospective business students?
For new, current, or prospective business students, my biggest piece of advice is to embrace a mindset of continuous learning. The business world is constantly evolving, so stay curious and proactive in seeking opportunities beyond the classroom. Get involved in internships, research, and extracurricular activities to gain real-world experience that complements what you learn in your courses. These experiences will help bridge the gap between theory and practice and make you a stronger, more well-rounded professional.

I also feel that it is equally important to build relationships with your professors. Go to office hours, ask questions, and seek their guidance. Establishing these connections can open doors to mentorship, research opportunities, and professional development. Professors can offer insights beyond the textbook and may even connect you with industry professionals, internships, and other career opportunities.

Polishing your communication, leadership, and teamwork skills is also crucial. Whether you’re working on a team project for a class, presenting ideas, or networking with professionals or fellow students, the ability to articulate your thoughts effectively will set you apart. Also, don’t hesitate to take on leadership roles or challenging projects outside the classroom — I know from personal experience that stepping into unfamiliar territory can be intimidating, but those moments of discomfort are where the most growth happens.

Most importantly, don’t let fear hold you back. Step outside your comfort zone, even when something feels daunting. Dive in headfirst — you’ll eventually learn to tread the water! Growth comes from taking risks, making mistakes, and learning along the way. By staying adaptable, engaged, and willing to push yourself, you’ll set yourself up for long-term success in the business world.