Student Success Spotlight: Da’Mya Brittian

Senior Da’Mya Brittian, Marketing major with a minor in Computer Information Systems

How are you involved at UCA?

I work at the Veterans & Military Resource Center, and I am in the Student Veterans of America. I am able to work here and join SVA due to the courage of my parents. They both served in the military, and this is my way to show appreciation and do my part without enlisting.

I was “Most Outstanding Freshman” in the UCA Bear Marching Band for color guard. I also was “Dean for a Day” last semester, one of the few students selected to meet with their College Dean as well as the Provost.

What drew you to the business industry?

Every time I see an advertisement, I analyze every aspect of it – why they chose the colors they are using, why that font, how there is blank space on one side, and how I could make it better. This constant analysis made me want to pursue marketing to better understand and improve all aspects related to marketing for wherever I end up working.

Tell us about your experience outside the classroom that will help your career.

Research
I learned about the opportunities and joy that arise from taking the path of doing research. I did not know much about how to take this path, but presenting at the Atlantic Marketing Association conference in September increased my interest. Dr. Jihoon Jhang and I presented “The Effect of AI Disclosure on Donation Intentions.” The study examined how AI disclosure influences donation intentions. It utilized a 2×2 between-subjects design, investigating whether revealing the use of AI and whether the girl in the photo was smiling or frowning impacted people’s willingness to donate.

Internship
I learned about the internship through Handshake. I chose my internship because it was related to my field and allowed me to view other aspects of the company and paths that are not related to my major directly. I was able to spend a week with each different sector of the company and broaden my knowledge of what it takes to run a business.

Service
I have also volunteered at the Arkansas Food Bank often, and it has helped me with soft skills. I talk to strangers while I volunteer, and it helps with networking. It helps me also be grateful for the position I am in and reminds me how important it is to give back.

What do you plan to do after graduation?

After I graduate in December 2024, I plan to go into the field of marketing and use the knowledge from my degree to leverage my application above others.

What tips or advice would you give to new, current, or prospective business students?

Network with your professors. Going to my professors during their office hours or talking to them in the hallways has helped them remember me and get to know me better. In turn, they can be a reference for you or you can know them better and feel comfortable asking questions in class. That all together helps not only you and the professor, but also other students who might follow your lead.

COB Faculty & Staff Members Honored with Excellence Awards

Eleven College of Business faculty and staff members were honored in UCA’s opening sessions including: Dr. Michael Hargis, Mrs. Christy Peel, Dr. JiHoon Jhang, Dr. Joe McGarrity, Dr. K. Mike Casey, Dr. Karen Oxner, Mrs. Susan Shaw, Dr. Ben Garner, Dr. Jeremy Horpedahl, Ms. Deanna Abrego, and Dr. Ashley Phillips.

The faculty and staff were recognized for their exemplary service to the students and their peers in the College of Business as well as in their areas of study and impact in the community.

[Read more…]

UCA Marketing Professor Publishes Business Research & Releases Nature Conservation Documentary

Dr. Benjamin Garner, Associate Professor in the UCA Department of Marketing & Management, has been busy this year as a professor, researcher, and a feature filmmaker. Find out more about his advice for students, his research published last fall, and his nature conservation documentary to be released in April 2024.


Why did you choose the subject you teach?
I enjoy marketing and sharing my passion for this area with students. I love doing research and film projects that allow me to meet people in the community and help solve real-world challenges.

What tips or advice would you give to new, current, or prospective business students?
One of the best pieces of advice I can give students is to be curious and learn as much as possible about different career fields to find the best fit for you. This includes job shadowing, interviewing potential employers, and doing internships.

[Read more…]

Accounting Professor Dr. Ryan Cating Impacts Through Teaching and Research

In this interview, Dr. Ryan Cating, the UCA Assistant Professor of Accounting known for his love of bow ties, shares why he chose to teach accounting for his life’s work and his research on the effects of local newspapers on firms’ information environments.

Why did you choose the subject you teach?
I grew up in a family of CPAs as my father and two uncles all worked as accountants at one time or another. Being surrounded by conversation that centered on different types of businesses intrigued me and led me to the college of business. Initially not wanting to follow in my family’s footsteps, I began my academic career studying finance. However, I realized that I wanted a deeper understanding of the source material that I was employing to evaluate the performance and valuation of companies. I switched my major to accounting and have never looked back. [Read more…]

Economics Professor Kalulu Impacts Through Teaching & Research

Dr. Mavuto Kalulu, Assistant Professor of Economics in the UCA EFIRM Department, shares why he chose to study economics, why he chooses to teach, and details about his research in Sub-Saharan Africa, the poorest region in the world. Dr. Kalulu is also a Scholar affiliated with the Arkansas Center for Research in Economics (ACRE).

Why did you choose economics?
A teacher in high school explained to me that studying economics would equip me with skills to be able to understand the complex world. Life is full of choices because we have scarce resources. Economics provides the principles and tools to be able to understand why individuals, governments and businesses make the choices they make.

Teaching economics affords me the opportunity to contribute to other peoples lives by instilling in them some real-life skills that they need in their day-to-day lives.

[Read more…]

Dr. Joe Cangelosi Shares His 35+ Years of Experience Through Teaching & Research

 Dr. Joe Cangelosi, Professor of Marketing, shares about his research, advice for students, and what brings him the most enjoyment as a Professor.


Why did you choose marketing?
I am a market researcher by trade, being in the MR industry for 5 years before going back to get a doctorate in marketing, so I could be a university professor.

What have you studied in your research?
I have studied the Marketing & Distribution of Preventive Health Care (PHC) information. I have been publishing in the area for 20+ years, finding new niches to focus my efforts. I have learned the demographics, activities, behaviors, social media tendencies of PHC consumers, across generational cohorts. I’m always looking for another publication opportunity in a good health care marketing journal.

What tips or advice would you give to new, current, or prospective business students?
1. Work hard in school so you can determine what your special gifts are.
2. Don’t be overburdened with hours on a job while in school; work the hours necessary to survive; don’t be buying new cell phones or a new car or buying too much of anything; just get through school with some good grades so you have the skills and grades to be competitive in the job market once you graduate. Students should heed my advice based on my 35+ years of teaching, research and consulting; I have a good feel for what it takes for students to succeed. [Read more…]

Drs. Voss & Cangelosi Release Survey Showing Hair Testing Is More Effective in Detecting Hard Drug Use by USDOT Truck Drivers

UCA Management Professor Dr. Doug Voss and Marketing Professor Dr. Joe Cangelosi recently released their findings from a new survey entitled, “Comparing Hair V. Urine Test Effectiveness: Trucking Alliance 2021 Pre-Employment Data,” which examines the differences between hair and urine drug test results, using a sample of 172,632 pre-employment hair and urine drug screens that were administered in 2021.

See the report |  Read the News Release

The results showed that hair testing is a more effective method to detect the regular use of hard drugs and drug users than the US Department of Transportation (DOT).

The US Department of Transportation classifies truck driving as a safety-sensitive occupation. For this reason, federally regulated operators of commercial vehicles are required to pass a pre-employment drug test. Urine testing is the primary, federally accepted method. Trucking Alliance carriers supplement DOT urinalysis by requiring drivers to also pass a hair drug test. Hair testing is reliable and accurate due to its longer look-back period to identify regular drug use.

In 2021, 88,021 licensed truck drivers applied for jobs at seven Trucking Alliance member trucking companies. The USDOT required drivers to take both urinalysis and a hair drug test. Here were the results:

  • Four-thousand three-hundred sixty-two (4,362) applicants failed hair tests whereas four-hundred three (403) failed urine.
  • If participating carriers did not use hair testing, they likely would have hired three-thousand four-hundred four (3,959) drivers that failed hair tests. It is likely these individuals are now driving for another carrier, given hair testing results cannot be submitted to the drug and alcohol clearinghouse.
  • Hair testing delivered 11x (5.16%/0.46%) higher overall positivity rate, more frequently detected every drug class, and better detected hard drugs such as cocaine, amphetamines/methamphetamines, and opioids.

“Hair tests uncover 11 times more drug users than a urinalysis but the marked difference in positive cocaine, amphetamine/methamphetamine, and opioid tests is most troubling,” observes Dr. Doug Voss at the University of Central Arkansas, who conducted the survey. “These results underscore the inability of urinalysis alone to remove hard drug users from the truck driver population.”

Because USDOT’s Clearinghouse doesn’t accept hair test results, those four-thousand three-hundred sixty-two (4,362) drivers are likely still driving 80,000-pound tractor trailers for other companies, even though the Trucking Alliance companies disqualified them.

The news release announcing these results stated that “the Trucking Alliance has formally requested USDOT’s trucking agency – the Federal Motor Carrier Safety Administration – to include positive hair tests on the agency’s list of ‘actual knowledge’ of a truck driver’s drug use. If granted, these positive hair test results will be submitted to the Drug and Alcohol Clearinghouse and the names of those drivers will be known by other employers.” Read more about the pros and cons of this application.

The data was independently provided by J.B. Hunt Transport, Knight-Swift Transportation, Schneider, Maverick USA, KLLM/FFE Transportation Services, US Xpress, and Cargo Transporters. All 50 states+DC are represented in the sample.

COB Students Awarded Scholarships from Participation in ACRE Reading Groups

Just before Thanksgiving, around 20 College of Business students were awarded scholarships from the Arkansas Center for Research in Economics for their weekly participation this semester in two reading group programs.

In “The Role of Government in a Free Society” group led by UCA Economics Professor, Dr. Collin Hodges, and Department Chair, Dr. Tom Snyder, ten participants read and discussed works by scholars such as Adam Smith, J.S. Mill, John Locke, and Karl Marx, as well as more contemporary works by Milton Friedman, Friedrich Hayek, Robert Nozick, and John Rawls to examine what a variety of economists, political philosophers, and public policy experts have contributed to this topic. The group also traveled to Dallas in September to participate in a group summit with other universities that completed the same readings. Students were awarded $500 on November 14 for their participation this semester.

A second reading group also met this semester and awarded $500 scholarships to students who participated in the philosophy and law reading group called “Landmark Supreme Court Cases” led by Business Law Professor Dr. Anthony McMullen and Philosophy Professor Dr. Jacob Held. Over the course of ten weeks, students in this reading group studied major Supreme Court opinions covering topics such as economic freedom, federalism, equal protection, privacy, and intellectual property rights. Working through these decisions helped students understand the rule of law, Constitutionalism, and the role the judicial branch plays in our government.

All students were required to gain acceptance into the program and actively participate in the program throughout the semester.

For questions about reading groups and the application process continuing reading, or contact Suzanne Massey at smassey@uca.edu.

COB Faculty & Students Present Papers at International Academy of Business Disciplines Conference

Several UCA business faculty and students presented papers at the International Academy of Business Disciplines (IABD) 2022 Virtual Conference on April 7-8.

The following UCA faculty served as Track/Session Chairs:

On Thursday, April 7, the following faculty and students presented papers:

On Friday, April 8, the following faculty and students presented their papers:

  • “Covid-19, Vaccine and Brazilian E-Payment Adoption Behavior” – Dr. Alexander Chen, Dr. David McCalman (Associate Professor of Management), Matheus Tupinambe August de Brito (COB undergraduate student)
  • “Covid-19, Vaccine and Mexican E-Payment Adoption Behavior” – Dr. Alexander Chen, Adrian Juarez Castellanos (undergrad student), Tracy Suter (Chair of Marketing and Management, Associate Professor of Marketing)