News

Zack King came to the University of Central Arkansas expecting to follow in his dad’s footsteps.

His father, a UCA alumnus and physical therapist, King enrolled at UCA to do the same. After one class, King decided physical therapy was not for him. His dad suggested a switch to accounting, but he remained unsure.

“If you had asked 16-year-old Zack if he would ever be an accountant, he’d tell you no way,” said King. “It is just not something I had a desire to do. What I expected was people that sat in the corner and crunched numbers.”

King found something different in the Department of Accounting and it clicked with him immediately.

Interested in a Business Degree? Click Here

“I’ve always been a numbers person and that appealed to me right away,” he said. “The research aspect, the principles and their applications did, too, as well as accounting being the language of business and vital to so much.”

The coursework felt relevant and beneficial to King as he worked his way through his undergraduate degree, in addition to meeting with potential employers and participating in mock interviews.

His time in the Master of Accountancy program only furthered his level of understanding in the principles of the field. But, it was when he took the CPA exam, and passed all four parts on the first try, that he realized how beneficial his time in the accounting program at UCA had been.

Learn more: UCA Accounting

“It showed how great the College of Business was, how great the faculty had been and how much I had learned,” said King.

Once he entered the workforce, if there were any misconceptions about accounting remaining, they soon dissipated. King found work that required interpersonal skills and interaction with a variety of industries, clients and people.

“I realized what I expected were the ways of the past, no one sits behind a desk anymore and does depreciation calculations all day,” said King. “Now, it’s about getting out in front of clients and colleagues to help explain accounting topics to help the business make better decisions.”

Communication is the key to his job, said King, and what he tries to impart to students when speaks with them.

“Being able to explain why an accounting rule or regulation is the way it is, that is crucial to the future of accounting,” he said.

King is now the vice president and corporate controller of USAT Capacity Solutions, formerly known as USA Truck, Inc. He has worked at the company since 2015 and also served previously as corporate accounting manager and assistant controller.

King is a member of the UCA College of Business Advisory Board. He regularly returns to campus and speaks with business students. King was the college’s Accounting Professional in Residence in the spring.

“I want to have an influence and give back to the college, and help improve it through my experiences,” said King. “It’s always nice to come back on-campus and give back to the university that gave me so much.”

Shareholders prefer corporations to deploy in-kind donations in place of, or in supplement to, monetary support of social causes, according to a recent study from a marketing professor at the University of Central Arkansas College of Business.

Previous studies have shown consumers react positively to corporations’ support of social causes in a strategy known as cause-related marketing. Parker Woodroof, Ph.D., assistant professor of marketing in the UCA College of Business, is the first to investigate shareholder reactions to cause-related marketing initiatives in a study published in the Journal of the Academy of Marketing Science, which found shareholders prefer in-kind donations in place of, or in addition to, monetary donations.

The study analyzed 344 announcements across 62 firms and 54 industries from companies populating Fortune’s Most Admired All-Star list between 2005 and 2017.

“Shareholders had a significant and negative reaction to the most common tactic used in cause-related marketing, which is a monetary-only donation,” said Woodroof. “Shareholders made a clear distinction between the announcement of monetary and in-kind donations.”

On the day of the announcement, stock prices fell by an average of 0.51% for companies who only gave monetarily, while those that included an in-kind donation saw stocks rise by 0.10%.

Across a six-day period ­— from two days before the announcement to three days following — stocks fell by 1.27% for companies that only gave monetarily. Alternatively, shares for companies that gave only in-kind increased by 0.47% over the event window. Companies averaged a 0.23% gain in prices when giving monetarily and in-kind.

Of the 344 announcements analyzed, 157 were monetary, 83 were in-kind and 104 mixed monetary donations with in-kind.

“Shareholders buy and sell stock based on how they perceive the future value of cash flow prospects of company investments, and they are showing they do not value monetary-only, cause-related marketing strategies,” said Woodroof. “These may seem like small percentages, but for the size of companies we analyzed, a significant and negative effect translates into millions and millions of dollars, meaning an announcement of a $5 million gift to a non-profit might cost you several million more in a sell-off.”

Incorporating in-kind contributions appears to show more commitment and improves shareholders’ perception that it is part of a well-conceived strategy, Woodroof said.

“Giving your time, through employee volunteerism, your expertise or supplies and services, signals more effort to investors and in-kind resources do not hurt the corporation’s bottom line, either,” said Woodroof.

In addition to donation type, financial resources, corporate reputation and industry played a role in mitigating the negative shareholder response. Companies in a better financial position experienced a less negative response among investors, according to the study.

“We have seen in previous studies that slack resources make companies more likely to engage in cause-related marketing,” said Woodroof. “Our study suggests investors view resource slack as the result of capable management, which gives them more confidence in corporate spending decisions.”

The overall strength of the industry also impacted investor response in the study.

“Our results showed investors perceive the potential value of resources gained through these initiatives to be most useful for firms in dynamic markets,” said Woodroof. “It may be they view it as providing their company with a competitive edge with rivals in the market.”

Woodroof led the study with co-authors George D. Deitz, Ph.D., associate professor at the University of Memphis Fogelman College of Business & Economics; Katharine M. Howie, Ph.D., assistant professor at the University of Lethbridge; and Robert D. Evans Jr., Ph.D., associate professor at the Texas A&M International University.

Woodroof came to UCA in 2016. He earned his bachelor’s in business finance from Middle Tennessee State University in 2007. He earned his Master of Business Administration in marketing from Belmont University in 2010, and his doctorate in marketing from the University of Memphis in 2015.

He is a member of the American Marketing Association, Society for Marketing Advances and Academy of Marketing Science.

The UCA College of Business is the fastest-growing college at the University of Central Arkansas with more than 1,600 undergraduate and graduate students. It offers 13 baccalaureate degrees, two master’s and one graduate certificate across four academic departments and houses the state’s only insurance and risk management program. The UCA College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Visit uca.edu/business for more.

Doug Voss, Ph.D., professor of logistics and supply chain management at the University of Central Arkansas College of Business, has been reappointed to the Arkansas Trucking Association Board of Directors.

Voss will serve a one-year, renewable term. The Arkansas Trucking Association is owned and governed by more than 300 trucking companies and industry suppliers.

“With so many large transportation companies located in Arkansas, trucking has a significant impact on our economy and daily lives,” said Voss. “I am happy to be able to continue to serve the industry through the ATA Board of Directors.”

Voss was appointed to the board in 2015. He was a member of the inaugural class of Arkansas Trucking Association’s 40 Under 40 Council in 2010. He served on the council through 2016.

Voss came to the UCA College of Business in 2007 as an assistant professor of logistics and supply chain management. He was promoted to associate professor in 2013, and to professor in 2019.

He also serves as director of the college’s Center for Logistics Education, Advancement and Research. The center was founded in 2007 to educate logistics professionals and conduct research to the benefit of the logistics industry.

Voss earned his bachelor’s and master’s in transportation and logistics at the University of Arkansas. He earned his doctorate in logistics at Michigan State University. He was named to the Scott E. Bennett Arkansas Highway Commission Endowed Chair of Motor Carrier Management in 2015.

The UCA College of Business is the fastest-growing college at the University of Central Arkansas with more than 1,600 undergraduate and graduate students. It offers 13 baccalaureate degrees, two master’s and one graduate certificate across four academic departments and houses the state’s only insurance and risk management program. The UCA College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Visit uca.edu/business for more.

The Arkansas Insurance Hall of Fame is seeking nominations for its class of 2019.

“We are looking for nominees with strong Arkansas ties who have enjoyed a long, illustrious career in insurance that has exemplified innovation, social responsibility, leadership, and excellence,” said Cynthia Burleson, director of the Center for Insurance and Risk Management in the University of Central Arkansas College of Business. “Those who have made broad, encompassing contributions to advance the role of insurance in society and who have significantly impacted the lives of many Arkansans.”

Nominations will be accepted through June 15. More information and an online nomination form can be found at arinsurancehof.org/nominations. The 2019 Arkansas Insurance Hall of Fame Banquet will be Oct. 17 at the University of Central Arkansas’ HPER Center.

The Arkansas Insurance Hall of Fame was created to recognize leaders of the insurance industry in Arkansas and to remind the public of the important role insurance plays in securing the well-being of both individuals and businesses. The Hall of Fame is housed in the UCA College of Business, which offers the only insurance and risk management program in the state.

For more information, visit arinsurancehof.org or call (501) 450-3106.

The UCA College of Business is the fastest-growing college at the University of Central Arkansas with more than 1,600 undergraduate and graduate students. It offers 13 baccalaureate degrees, two master’s and one graduate certificate across four academic departments and houses the state’s only insurance and risk management program. The UCA College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Visit uca.edu/business for more.

Dean Michael Hargis and COB Advisory Board Member Jeff Standridge, adjunct instructor of Finance, were featured guests on a recent episode of the Arkansas Shrimp Tank podcast.

To listen to their episode, click here.

Kelsey Carter was named the UCA College of Business Student of the Year at the 2019 COB Student Awards Banquet on April 4.

Carter is a senior accounting major. After graduation in May, she’ll enter the Master of Accountancy program. Learn more about Carter in the video below.

The UCA College of Business honored its top students from across its four departments and various programs April 4 in the McCastlain Ballroom.

Students were not only recognized for academic achievement but service as well. For photos from the night, click here. The winners were:

Service Awards
Accounting Club — Obed Onyemakonor
American Marketing Association — Payton Oehlschlager
Beta Alpha Psi — Kylie Garrett
BIT Club — Chandler Baker
Gamma Iota Sigma — Emily Humphrey
HR Club — Kaitlyn Reeves
Phi Beta Lambda — Emily Ketchum

Academic Awards
HoganTaylor Accounting Student of the Year — Kelsey Carter
Economics Student of the Year — Thomas Moore
First Arkansas Bank & Trust Finance Student of the Year — Siata Coulibaly
Conductor Innovation & Entrepreneurship Student of the Year — Druid Wen
Insurance & Risk Management Student of the Year — Emily Humphrey
Logistics & Supply Chain Management Student of the Year — Dusty Mikula
Marketing Student of the Year — Markus Schweikert
Management Student of the Year — Kaitlyn Reeves
Management Information Systems Student of the Year — Yung-Ming Kao
Acxiom Information Systems Student of the Year — Angel Breaux
General Business Student of the Year — Angela Brown
Master of Accountancy Student of the Year — Kylie Garrett
Master of Business Administration Student of the Year — Justin Criddle
College of Business Student of the Year — Kelsey Carter

How do businesses achieve diversity in business? Students from Biz@Bear in the UCA Business Residential College heard from professionals in higher education, accounting, insurance and finance on how corporations and industry achieve diversity of all kinds.

More than 50 female students from the UCA College of Business enjoyed lunch with business professionals from various companies, as well as a panel discussion on tips and advice for women in business.

The panel featured Christina Munoz Madsen, of Munoz Pugh; Mary Ward, of Acxiom; Lorrie Trogden, of Arkansas Bankers Association; Leanna Godley, of Goddess Products; and Krista Tapp and Amy Denton, of Pediatrics Plus.

With a global marketplace and operations that span every industry, C.H. Robinson requires employees who can think outside the box, adapt to changing landscapes and deliver world-class service to its clients. It has found a beneficial partner in the UCA College of Business and our graduates have found an employer who values them and enables them to grow in their careers.