Dr. Joe Cangelosi, Professor of Marketing, shares about his research, advice for students, and what brings him the most enjoyment as a Professor.

Why did you choose marketing?
I am a market researcher by trade, being in the MR industry for 5 years before going back to get a doctorate in marketing, so I could be a university professor.

What have you studied in your research?
I have studied the Marketing & Distribution of Preventive Health Care (PHC) information. I have been publishing in the area for 20+ years, finding new niches to focus my efforts. I have learned the demographics, activities, behaviors, social media tendencies of PHC consumers, across generational cohorts. I’m always looking for another publication opportunity in a good health care marketing journal.

What tips or advice would you give to new, current, or prospective business students?
1. Work hard in school so you can determine what your special gifts are.
2. Don’t be overburdened with hours on a job while in school; work the hours necessary to survive; don’t be buying new cell phones or a new car or buying too much of anything; just get through school with some good grades so you have the skills and grades to be competitive in the job market once you graduate. Students should heed my advice based on my 35+ years of teaching, research and consulting; I have a good feel for what it takes for students to succeed. [Read more…]