COB Student Daisy Martinez Awarded UCA 2022 Intern of the Year

The UCA Internships and Cooperative Education department recently announced the 2021-2022 Intern of the Year, Daisy Martinez Carranza. Daisy is a senior Marketing major, minoring in Studio Art. She has maintained a 4.0 GPA throughout her four years at UCA and serves on many UCA student organizations.

In Summer 2021, Daisy completed an internship at Arkansas Blue Cross Blue Shield where she was charged with the task of creating and executing a marketing plan for a national health program with low enrollment in Arkansas. Daisy’s “Healthy Blue Summer” campaign was a huge success, resulting in over 3,600 registrations (an 8.85% increase in program participation). As a result of her hard work and collaboration on this project, Daisy was also awarded the 2021 Arkansas Blue Cross Academic Scholarship. Daisy will graduate from UCA in May 2022 and plans to pursue a master’s degree in Data Analytics in the near future.

Daisy has also been selected as the honorable mention for the National Intern of the Year distinction. She will receive a certificate and formal recognition on the CEIA website and in the program at the CEIA national conference in April 2022.

Daisy was nominated for UCA Intern of the Year by Management professor and Associate Dean of College of Business, Dr. Laci Lyons.