Admission Counselors


Bertita Barrientos

Admissions Counselor
Northwest Arkansas/Missouri

Hello everyone! My name is Bertita and I was born and raised in El Salvador. After I graduated from high school, I decided to move to Conway and attend the University of Central Arkansas. While at UCA, I got the opportunity to be a Resident Assistant and get involved with many student organizations like the Student Activities Board and the Latino Student Association. In December of 2016, I graduated with a Bachelor of Business Administration.

I love UCA so much that I decided to stay and pursue a masters degree, and in May 2020, I graduated with my M.S. in College Student Personnel Administration from UCA.

UCA has been my home away from home for many years now and I am very excited to share with others my experience, the amazing opportunities it has to offer, and help students pursue their dreams in higher education at UCA.

Go Bears!


Matthew Law

Admissions Counselor
Northeast Arkansas/Tennessee

Hey guys, gals, and non-binary pals! My name is Matthew, and I am originally from Northwest Arkansas. After graduating high school in 2017, I made the decision to move to Conway and attend the University of Central Arkansas.

During my undergraduate years, I was involved in many student organizations such as the UCA Young Democrats, Pi Sigma Alpha, and I also served as a Student Ambassador Team Leader for the Office of Admissions and Enrollment Services. In May of 2021, I graduated from UCA with a Bachelor of Arts in Public Administration with a minor in German. As a first-generation student, I was the first in my family to graduate from college!

Reflecting on my time as a student at UCA has shown me that my goal as an Admissions Counselor is to help make a difference for other students. Inspiring others to succeed and further their academic journey is the perfect way to achieve that goal. I’m beyond excited to continue my work within UCA Admissions and help others discover their place in Bear Country, too. As Ella Fitzgerald once said, “It isn’t where you came from, it’s where you’re going, that counts.” Don’t let anything dissuade you from your path to greatness!

Go Bears!


Sydney Welch

Admissions Counselor
Southwest Arkansas/Texas

Hey everyone! My name is Sydney. I was born and raised in Louisville, Kentucky and southern Indiana. While in high school, I was on the oldest high school radio station for three years where I discovered my passion for broadcasting. In 2014, I began my college journey at the University of Southern Indiana where I completed my B.A. in Radio and TV Broadcasting. I was involved in many student organizations in offices such as Housing and Residence Life, Student Life, and Undergraduate Admissions. My involvement led me to discovering a career in Student Affairs. I graduated in 2018 and went straight into graduate school at UCA.

During my grad school career, I served as the Coordinator for Retention Initiatives in Housing and Residence Life. In my role, I was responsible for the Peer Coaching program within the residence halls. I completed internships with Greek Life, co-teaching Journeys to Success, and Admissions at UCA. I also interned with the University of Louisville for one summer in Campus Housing. All of my various experiences and classes only confirmed my passion for making a college campus a home away from home for students. I graduated with my M.S. in College Student Personnel Administration in May 2020.

I am so thankful I get to continue working for this amazing university recruiting students to make UCA their future home. Every day I tell myself, “Be the person you needed when you were younger.” – Ayesha A. Siddiqi. I love that I get to recruit out of state students from a large city because that is a large part of my story and how I got to where I am today.

Go Bears!