Communications Toolkit Training Series

Every Third Thursday Training (ETT)

Every Third Thursday Training (ETT Training) is a monthly small-group training that takes place in the offices of University Marketing and Communications in Wingo 113. We focus on hands-on, solution-based training where you can get feedback and learn about resources and best practices. You can choose one or many to attend. Registration required.

Courses Offered:

Writing for Media: Learn the basics of writing for news copy
In this interactive session, participants will learn some basics about creating copy for a news release, media advisory, news post on the UCA website and other writings. This joint presentation with Amanda Hoelzeman, director of media relations, and Fredricka Sharkey, director of communications, will help define primary and secondary details needed for good copy and much more.

WordPress
In this hands-on session, participants will learn some basics about WordPress. You will learn how to edit pages, insert media and publish pages and more.

WordPress Forms
In this hands-on session, participants will learn some basics about WordPress forms. You will learn how to create forms, link them on pages, notification alerts, confirmation messages and more.

Fall Schedule

October 17, 2019Register
WordPress: 9 a.m. – 10 a.m.
WordPress Forms: 10 a.m. – 11 a.m.
BEARSHARE: 11 a.m. – 12 p.m.
Writing for Media: 1 p.m. – 2 p.m.

November 21, 2019Register
WordPress: 9 a.m. – 10 a.m.
WordPress Forms: 10 a.m. – 11 a.m.
BEARSHARE: 11 a.m. – 12 p.m.
Writing for Media: 1 p.m. – 2 p.m.

Spring Schedule

January 16, 2020 – Register
WordPress: 9 a.m. – 10 a.m.
WordPress Forms: 10 a.m. – 11 a.m.
BEARSHARE: 11 a.m. – 12 p.m.
Writing for Media: 1 p.m. – 2 p.m.

February 20, 2020 – Register
WordPress: 9 a.m. – 10 a.m.
WordPress Forms: 10 a.m. – 11 a.m.
BEARSHARE: 11 a.m. – 12 p.m.
Writing for Media: 1 p.m. – 2 p.m.

March 19, 2020 – Register
WordPress: 9 a.m. – 10 a.m.
WordPress Forms: 10 a.m. – 11 a.m.
BEARSHARE: 11 a.m. – 12 p.m.

April 16, 2020Register
WordPress: 9 a.m. – 10 a.m.
WordPress Forms: 10 a.m. – 11 a.m.
BEARSHARE: 11 a.m. – 12 p.m.


 

Lunch and Learn Training

Lunch and Learn Trainings are specialized trainings that go in-depth on topics with a question and answer session. These training sessions are small-group sessions taught by University staff and industry professionals. Lunch is provided. Email umac@uca.edu for dietary restrictions. Seating limited. Registration required. All sessions held in Wingo 315.

Lunch and Learn Schedule

Social Media at UCA – Oct. 7, 2019 Register
11:30 a.m. – 12:30 p.m.
Running social media accounts for your department or program can be a full-time job. There is a lot more to promoting events and sharing information with your audience on social media than simply clicking “post.” In this training session, we will learn best practices, helpful tips, dos and don’ts for running an official university social media account. If you run a social media account at UCA or are thinking about starting one, this session is a must.

Creative Projects on a Budget – Oct. 28, 2019 Register
11:30 a.m. – 12:30 p.m.
This session will cover what you need to do to execute a successful creative project on time and on budget. Find out about available resources, discover the truth behind common printing and mailing myths, and how you can use resources that will benefit your area immediately.

  • Project Planning
  • Basic branding 101
  • Printing and mailing options
  • Project Budgets
  • Finding creative materials in BearShare

Mailing 101 – How to save money and time – Dec. 3, 2019 Register
We will discuss how to save money and time mailing as well as ways to design and plan mailpieces that maximize your budget dollars, minimize time for your staff and get noticed by your audience and show real examples of UCA departments currently using these techniques to revamp their mail pieces and save money and time. Speaker: Joe Wagner from Arkansas Mailing Services, UCA contract mail vendor.

Social Media at UCA – Jan. 27, 2020 Register
11:30 a.m. – 12:30 p.m.
Running social media accounts for your department or program can be a full-time job. There is a lot more to promoting events and sharing information with your audience on social media than simply clicking “post.” In this training session, we will learn best practices, helpful tips, dos and don’ts for running an official university social media account. If you run a social media account at UCA or are thinking about starting one, this session is a must.

How to Market Your Event – Feb 12, 2020 – Register
11:30 a.m. – 12:30 p.m.

Paper and Printing 101 – March 9, 2020 Register
11:30 a.m. – 12:30 p.m.
Learn what type of paper and specs you need for your next print project. Identify ways to save your budget dollars and maintain high-quality brand materials selecting the correct paper and printing method. Also, learn to identify common pitfalls that can cost money and time.

Using BearShare Templates – April 2, 2020Register
11:30 a.m. – 12:30 p.m.
Learn how to effectively use the WYSWYG template editor in the BearShare brand portal, including how to edit, save, download and request custom templates as well as see before and after templates from various departments.

Training On-Demand

Whether you simply can’t make it to any of the listed trainings, need your entire office trained at once, or want one-on-one training for any of our training topics, we can schedule a training that will help. We do one-on-one trainings and office-wide trainings on-site. Email branding@uca.edu for more information or to schedule your training.