Brand Standards
All official University of Central Arkansas communications should create brand continuity by using proper logos, colors and wordmarks.
Applying brand standards allows our target audiences, including current and future students, international students, faculty and staff, alumni, donors and parents to immediately recognize UCA amidst the clutter and stand out from the crowd.
Official Colors
The two official colors of the University of Central Arkansas are purple and gray.
Official purple
#582C83
Official gray
#7C878E
Color Palette
In addition to the official colors, the following color palette may be used to enhance the brand identity for the university.
Official purple
#582C83
Purple highlight
#a897c0
Purple shadow
#3b245e
Official gray
#7C878E
Gray highlight
#c0c5c7
Gray shadow
#555555
Green
#9cc760
Green highlight
#cee3b0
Green shadow
#759548
Blue
#5197be
Blue highlight
#a9cbdf
Blue shadow
#3c718e
Teal
#0d746e
Teal highlight
#88bab6
Teal shadow
#105752
Typography
Approved Fonts
Current best practices point toward using Google Fonts within a website. This allows the use of quality typography on several platforms. The following fonts are used throughout the site as established by CSS and should not be modified.
Source Serif Pro
Source Sans Pro
Oswald
Material Icons
Headings
I am a heading H1
I am a heading H2
I am a heading H3
I am a heading H4
I am a heading H5
I am a heading H6
Body Copy
Body copy uses standards and styles as established by CSS and should not be modified.
Responsive Design
Creation of CONTENT is the beginning of all communication.
Whether it be mobile devices, iPads, iPhones or even gaming consoles, users need access to content. Through the use of Responsive Design, we are able to maintain control over the display of our content and at the same time, keep our brand consistent. This allows the best user experience, no matter the platform.
Photos
The use of quality photography is required for all websites. Care should be taken when choosing images. If you are needing a specific photo taken or a headshot for your website, please see the photo shoot request form.
Accessibility
Web accessibility means that people with disabilities can perceive, understand, navigate, and interact with the Web.
Under the Arkansas Act 1227 of 1999, UCA has a legal obligation to develop and maintain accessible webpages. Websites must also comply with accessibility standards developed by the World Wide Web Consortium (W3C). In addition, websites developed for those that receive federal funding must also abide by Section 508 laws.
Visit Disability Support Services if you have additional questions regarding accessibility.