Epic Games – Larkspur, California, United States
Role Description
At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.
Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.
Epic Games Unreal Engine Digital Marketing Team is looking for a smart, creative Digital Marketing Intern to join them for Summer 2022. Our Interns are given challenging projects over the work term, and are provided with a meaningful experience with high expectations for performance. If you want to build something Epic, this is the opportunity for you!
In this talented team of veteran and emerging marketers you’ll collaborate across teams, and contribute directly to Unreal Engine! Joining this team means you’re motivated to seek solutions to problems and work across industries like gaming, architecture, automotive, media & entertainment to make an impact on the customer journey in using and developing with the Unreal Engine ecosystem. The heart of this role is the creation and management of digital marketing campaigns and building out tracking and reporting tools to understand performance and return on ad spend.
Responsibilities:
- Be a part of the development and implementation of digital marketing strategies that support Unreal Engine, Twinmotion and Epic Online Services.
- Create briefs, tests, and initiatives to help enhance the user experience on the website and across other digital channels.
- Partner with the Paid Media, SEO, Analytics, & Lifecycle teams to execute and optimize campaigns across Google, Facebook, YouTube, Linkedin, and other third-party platforms.
- Develop dashboards and essential reporting tools to understand channel effectiveness and react to changes in CPC, CPM, CPA, ROI, and other channel metrics.
- Maintain relationships with third-party partners (tech partners, creative agencies) to ensure we’re following best practices and capitalizing on new opportunities.
- Collaborate with creative, brand and events teams to support the overall product and marketing strategy.
Qualifications:
- Must be an active MBA student or recent MBA graduate.
- Experience managing and optimizing digital campaigns.
- A firm grasp of analytics, testing, and metrics-driven marketing.
- Experience with Google Adwords, Facebook Business Manager, and other ad platforms.
- Strong organization and prioritization skills.
- Excellent communication, and presentation skills.
- SEO experience is a plus.
This is a paid, remote internship for 2022. All candidates must be eligible to work 40 hours per week remotely.