First Service Bank established a scholarship for students studying Marketing in the College of Business. The scholarship recipient will receive $1,500 per academic year. The recipient will be majoring in Marketing and have a cumulative undergraduate GPA of 2.5 and have at least 30 hours of coursework remaining for graduation. Preference is given to students who graduated high school from a Faulkner County high school. This scholarship is housed in the UCA Foundation and will begin being awarded in the Fall 2018 semester.