As members of the University family we are all brand managers and play a crucial role in effectively developing and strengthening the UCA brand.
A visual identity refers to the way we represent our brand through core graphic elements: our name, our logos, our colors and typefaces.
Our graphic identity is not our brand. Our brand is more than logos, brochures and ads; it is the sum of everything people know, say, feel, think, experience and perceive about the University of Central Arkansas.
This identity guide is one of several support materials created by the Office of University Relations and Creative Services (URCS) to assist the University family in communicating effectively and consistently with our many audiences.
Continue to logo usage.