Logo Usage

All who publish or promote on behalf of the University are responsible for adhering to the graphic standards outlined in this guide.

Our primary University logo (full-color shield with wordmark) is the preferred logo for marketing and communication materials.

All University print and electronic communications must clearly identify the University through proper use of an officially approved logo.

The logo can only be used for official University business applications. University trademarks cannot be used to promote non-University events or activities or otherwise imply approval or endorsement of non-University functions or products.

All official logos, marks and symbols included are trademarks of the University of Central Arkansas and the sole property of the University. Usage without the expressed permission of the University is strictly prohibited.

The following entities are authorized to use the University’s trademarks:

  • University units including UCA Board of Trustees; University colleges, departments, centers and official
  • Directly linked organizations including sub brands and independent brands such as the UCA Alumni Association and Reynolds Performance Hall
  • UCA faculty and staff for official University-related business
  • Student Government Association (SGA) for official University-related business

All other entities not listed above must secure permission from University Relations and Creative Services before using official logos, marks or symbols of UCA.

For additional questions, contact the office of University Relations and Creative Services at 852-0902 or email us at branding@uca.edu.

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