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Media Relations

Every university has a story. We’re here to help share yours.

The Office of Media Relations manages the University of Central Arkansas’s communication with print, broadcast and digital media, as well as the distribution of university news and information. We provide strategic communication guidance and comprehensive media relations support to the campus community, journalists and external partners.

We are available to help develop news releases, media advisories, story pitches and other materials that highlight faculty scholarship, academic programs, student and alumni journeys, university initiatives and timely campus events. We cultivate story opportunities, respond to reporter inquiries, connect media with faculty experts and share UCA’s impact with audiences across Arkansas and beyond.

We also offer public relations counsel and communication support to departments and offices throughout the university, helping ensure clear, accurate and consistent messaging that reflects UCA’s mission and values.

For all media requests or inquiries, please contact:

Tiffany HeadTiffany L. Head
Office of the President
UCA Director of Media Relations
thead@uca.edu
501-852-2659

 

 

 

On-Campus Protocol and Resources for Media

UCA welcomes members of the media to campus and is committed to ensuring access that is safe, respectful and coordinated.

Media Access to Campus

  • All members of the media should contact the Office of Media Relations before arriving on campus.
  • Media representatives must be accompanied by a university communications staff member while on university property when filming or interviewing faculty, staff or students.
  • Coverage of public events does not require prior approval, but notice is appreciated.
  • Media may access outdoor areas and public spaces on campus.
  • Entry into classrooms, labs, residence halls or restricted areas requires coordination through Media Relations.
  • Reserved parking or event access may be arranged for working media as needed.

Filming and Photography

  • Non-university film or commercial photography projects require prior approval.
  • To photograph or film on UCA property, please contact the Office of Media Relations to request permission and coordinate logistics.
  • Requests should be submitted in advance of the anticipated shoot date.
  • Drone use and aerial photography must comply with UCA’s drone policy and FAA regulations.

Interview Requests

  • Media seeking interviews with university leadership, faculty experts or students should contact Media Relations for scheduling assistance.
  • Faculty and staff who receive direct inquiries from the media are encouraged to notify the Media Relations.

Emergency Communications

During an emergency or urgent campus situation, all official university statements and media updates will be issued through the Office of Media Relations.

Visit UCA Emergency Information for current alerts.

Media Guidelines for Faculty & Staff

Speaking to the Media
UCA employees should notify Media Relations when approached with media inquiries related to their areas of expertise or responsibility.

  • Notify Media Relations when an interview is scheduled for tracking and support.
  • Media Relations can assist with interview preparation and provide background on reporters or topics.
  • Clarify when comments reflect personal opinions versus official departmental positions.

When to Refer Media Requests to Media Relations
Some inquiries must be handled by official university spokespersons.

  • Direct questions about institutional positions, campuswide issues, emergencies, legal matters, student or personnel records, and safety/security to Media Relations.
  • During emergencies or crises, all official statements must come through the Office of Media Relations.
  • Media Relations will coordinate with leadership to designate an appropriate spokesperson.

Distribution of Official Information
Media Relations oversees the release of official university news and information.

  • The Office of Media Relations is responsible for official interaction with news media and for distributing press releases to external media outlets.
  • Departments should coordinate with Media Relations when announcing news externally.
  • Media Relations ensures university information is accurate, timely and distributed appropriately.

Resources

  • Emergency Communications
    • During emergencies or disruptions to normal operations, the university communicates timely information to students, faculty, staff, the media and the public through approved channels. University Police and University Communications coordinate these messages using tools such as email, text alerts, campus websites and other official platforms.
  • Inclement Weather Information
    • In the event of severe or inclement weather the University of Central Arkansas will notify students, faculty, staff and area residents of closings or changes in schedules.
  • Brand Guidelines, Logos and Communications Toolkit
    • The Communications Toolkit contains resources, training opportunities and services that University Marketing and Communications offer the campus community for marketing, branding and communication needs.
  • Bear CLAWS Nomination Form
    • Bear CLAWS – Celebrating the Lofty Achievements of our Wonderful Students – is a Board of Trustees recognition program that honors outstanding individual students and student groups at the University of Central Arkansas.