The following post originally appeared as an article in the January 2021 issue of Arkansas Municipal League’s publication City and Town. Click here to learn more.

2020 has been a year for the history books. Not only have we been contending with the ongoing threat of the COVID-19 pandemic, but also the deaths of George Floyd, Breonna Taylor and other Black individuals which sparked protests that have highlighted the importance of addressing the issues of race and inequality. To develop a better future for our citizens, children, grandchildren and beyond, we must recognize the importance of promoting and creating equity in our communities.

The Annie E. Casey Foundation defines equity as “the state, quality or ideal of being just, impartial and fair” and shares that to be achieved and sustained, equity needs to be thought of as a structural and systemic concept.

As we thought about equity and social justice, our team at the University of Central Arkansas Center for Community and Economic Development asked ourselves how we could leverage our resources and skills to be more intentional in our work. Knowing our strength lies in convening and training, we launched the inaugural Arkansas Racial Equity Summit on October 8, 2020. With support from our partners at ARcare, the Conway Area Chamber of Commerce and Electric Cooperatives of Arkansas, more than 200 Arkansas leaders came together to learn about the history of racial injustice in Arkansas, information on what inequities exist today (in health, education, wealth/income and the criminal justice system), and participated in an interactive discussion on what we can do to counteract those inequities to create a better future.

The Summit covered a plethora of resources available to leaders about equity and social justice, but here are five tangible first steps you can consider to promote and create equity in your community or organization:

1. Celebrate the National Day of Racial Healing:
In 1995, the W.K. Kellogg Foundation established the National Day of Racial Healing as part of its Truth, Racial Healing & Transformation (TRHT) process, which was a restructuring of its funding priorities to promote healing as a critical path for ending racial bias and creating a society in which all children can thrive. In January 2020, Arkansas Governor Asa Hutchinson became the first governor to issue a gubernatorial proclamation in observance of the National Day of Racial Healing. One of the goals for the 2021 observance is for Arkansas to become the first state where all of its mayors, county judges and school superintendents issue proclamations, along with Governor Hutchinson. You can view a sample proclamation in this issue on page 15.

2. Take the Harvard implicit bias test:
The Implicit Association Test (IAT) measures attitudes and beliefs that people may be unwilling or unable to report. The IAT may be especially interesting if it shows that you have an implicit attitude that you didn’t know about. Taking the test is a good way of becoming more aware of implicit biases that may be playing a role in your community or your life. You can take the test at implicit.harvard.edu/implicit.

3. Utilize the Equity Assistance Center:
The Equity Assistance Center (EAC) in the Arkansas Division of Elementary and Secondary Education has the responsibility of assisting and assuring that all school districts comply with state and federal regulations that prohibit discrimination. The EAC also offers resources to promote and develop equity in our schools. Learn more at dese.ade.arkansas.gov/divisions/legal/equity-assistance.

4. Review and implement the Race Equity and Inclusion Action Guide from the Annie E. Casey Foundation:
The seven steps outlined in the Action Guide represent a set of tools that can be utilized to incorporate race equity and inclusion. As shared in the guide, “Following these steps will help ensure that strategies to help children, families and communities are informed from the beginning by the knowledge and data on race that we know are critical to achieving results for a whole population.” You can view the guide at www.aecf.org/resources/race-equity-and-inclusion-action-guide.

5. Review and implement the Municipal Action Guide on Racial Equity from the National League of Cities (NLC):
The NLC’s Race, Equity and Leadership (REAL) initiative compiled six steps municipal leaders can follow to begin improving equity throughout your city and creating better outcomes for everyone in your community. You can read the guide at www.nlc.org/wp-content/ uploads/2017/10/NLC-MAG-on-Racial-Equity.pdf.

These are just a few ways you can begin to move the needle on racial equity in your community. If you are interested in learning more, all resources from the Summit can be found at www.uca.edu/cced/arkansasracial-equity-summit. As CCED continues to develop training and programming centered on equity, please reach out to our team if you want more information at sfiegel@uca.edu or 501-450-5269.

By Shelby Fiegel

The following post originally appeared as an article in the November 2020 issue of Arkansas Municipal League’s publication City and Town. Click here to learn more.

Public murals are not only exciting and colorful pieces of art, but also are a community development tool.

Murals can serve as marketing tools for communities. They allow towns to display what makes them unique and illustrate their story. Drab walls turned into vibrant pieces stop people in their tracks, encourage them to take and share selfies, and create a lasting memory associated with the town. Murals also serve as a catalyst for creative placemaking, a process in community development in which community members utilize arts and culture to implement change and improve quality of life. Murals unite neighbors, empower local artists and instill excitement and pride among citizens.

Murals are popping up in towns across Arkansas, and not just in major metropolitan areas. The Ft. Smith nonprofit 64.6 Downtown hosts an annual event called The Unexpected which highlights the installation of murals from world renowned artists. Mural artist and Arkansan Jason White painted unity murals in Newport and Cabot and even assisted in the development of an “Art Alley” in his hometown of Searcy.

With the creation of a mural class offered at Lyon College that mobilizes college artists, murals are creating a buzz in Batesville. The city has seen an increase in tourism as a result of the murals.

“People come to Batesville to see the murals,” said Mayor Rick Elumbaugh. “This a huge asset for our upcoming bicentennial celebration.”

The idea of painting a large public mural can be overwhelming. Misti Staley, Mural Workshop Leader for the Thrive Center in Helena, offers the following pieces of advice:

1. Find and prepare your canvas.
   One of the first steps when planning to paint a mural is to determine a location. Ideally, it is a high-visibility spot so everyone in town and visitors can see it. Also consider the composition of your “canvas.” The wall’s surface will determine time, effort and the materials for the project. For example, rustic-style walls made of exposed brick have deep grout lines, requiring more time and paint to cover.After picking a location, you will need to prep and prime the wall for painting. The wall needs to be as clean as possible to extend the life of the mural. Scrape off old paint, consider powerwashing, then coat the wall in primer. This work can be done with your team of artists or volunteers!
2. Assemble your artists (or volunteers).
   Michelangelo did not complete the Sistine Chapel ceiling on his own! However, your mural team does not have to include Italy’s most skilled renaissance painters. Like any community project, utilize your assets and partnerships. Public schools and colleges are full of aspiring artists. The Thrive Center, for example, offers youth programming that encourages students in Phillips County to design and paint their own murals.Staley says children as young as eight can contribute directly to the mural in some way. Younger painters can work on base coats and older painters can focus on fine lines and details. Break the work into segments by assigning shifts afterschool for volunteers.
3. Determine your medium.
   Creating a masterpiece requires the correct set of materials and tools. The mural supply list includes paint brushes, exterior house paint, drop cloths and smocks, among other things. Staley specifically recommends 1.5 – 2” angled paint brushes to shape clean edges and 2-in-1 paint and primer for thick coats of paint. These essential materials can be inexpensive and found at a local home improvement store. However, take care of your tools to extend their use. At the end of each day, wash your brushes and correctly store your cans of paint.

Murals are more than art, they are community assets that help move our communities forward. But like any major endeavor, work with a team to take it step by step. Creative community projects unite residents and celebrate the arts. How will you color your community?

If you want to learn more about how to develop a mural in your community, contact Misti Staley at mististaley@gmail.com. For more information about the Thrive Center, visit thrivecenter.org.

By Emily Cooper Yates

“Community murals as economic development tools” by CCED Director Amy Whitehead and CCED 2015 intern Katelyn Wilkins was originally published in Arkansas Municipal League’s City & Town magazine.

The arts can be a useful tool for economic development at the local level. Many municipalities in Arkansas are beginning to embrace arts-based initiatives as a development tool. “Arts programs and quality-of-place initiatives are the minimum price of admission when competing in a global marketplace for jobs and investment,” said Tim Allen, President and CEO of the Fort Smith Regional Chamber of Commerce. “On a local level, community murals and other arts initiatives encourage a sense of excitement among the citizens and promote reinvestment in downtown.”

Recently featured in state publications was a week long festival in Fort Smith called The Unexpected Project: A Festival of Murals, where artists from around the world converged on the city to paint seven murals as part of a larger arts-based festival. Other cities, such as Conway and North Little Rock, have embraced arts as a strategy for tapping into community talent and expanding the cultural offerings of the community in order to create the kind of place where residents and visitors are eager to live and visit.

Americans for the Arts, a leading nonprofit for advancing the arts, provides insight on why the arts can have a positive impact on the economy, including:

• Arts are an export industry—$72 billion was the
  export value of the arts in 2011.
• Arts drive tourism—the U.S. Department of Commerce reports that the percentage of international travelers visiting museums on their trips to the U.S. has steadily increased since 2003.
• Arts strengthen the economy—the U.S. Bureau of Economic Analysis reports that the arts and culture sector represents 3.25 percent of GDP, and generates $135 billion in economic activity annually.
  Arts are good for local merchants—attendees at nonprofit arts events spend money on meals, parking, and babysitters, thus stimulating the economy.

Many cities that want to begin working on a community-based arts initiative begin with a mural in their downtown area. According to Dr. Gayle Seymour, Associate Dean of UCA’s College of Fine Arts and Communication, there are reasons this may be a good place to start. They can be fast and cheap. Though the process for creating a mural can take close to a year, the actual time needed to paint the mural is only one to two months. Considering the high cost of other development projects, murals only cost between $25,000 and $35,000 for the artist, scaffolding, paints, signage, and other supplies. This makes them financially accessible to many communities, though pooling of local resources is usually necessary.

“Most grants in the arts are made to nonprofit organizations (schools, arts agencies, etc.) and require matching funds, usually a 1:1 match,” Seymour said. “This requires many partners who can contribute cash, personnel, supplies, in-kind services, etc. Easy options are Arkansas Arts Council and Mid-America Arts Alliance.” Once murals are complete, they are safe and easy. Murals also require limited maintenance. According to her experience, Seymour advised that murals can last up to 25 years if an appropriate site is selected and properly prepared.

Finally, one of the most important aspects of a mural is its connection to community history and values. This provides community attachment to the mural, making people more likely to want to preserve the mural while also attracting tourists looking for art that reflects local culture. If a city is interested in creating a mural, the local team should seeks ways to involve the community either through design or artist selection, site selection, and/or assisting with painting the mural with oversight from the artist. For a truly community-based mural, selection of the right artist will mean that person will listen to and involve the public, as well as champion the process.

Murals have the opportunity to tell the community’s story, create a unique experience, engage citizens, increase foot traffic and tourism, increase appreciation for the arts and artists, and increase overall attractiveness of the space. Allen sees this as the case for Fort Smith. “When a company or consultant visits Fort Smith, the economic development benefit of the arts is evident; they see we are growing our community, supporting the arts, and creating a vibrant quality of place for their employees and families,” Allen said. “This makes Fort Smith more competitive when compared to larger cities with a robust arts program.”

The Arkansas Delta – why does it still matter?

This is the question that was examined, poked, and prodded on Thursday, April 7 at “The Arkansas Delta: Why It Still Matters,” presented by Simmons Bank. The Simmons Bank conference was offered to community leaders and economic development professionals across the state at no fee thanks to Simmons Bank and other sponsors who supported the event: Ritter Communications, Arkansas Farm Bureau, Lile Real Estate, the Delta Regional Authority, the Agricultural Council of Arkansas, Community Health Centers of Arkansas/Mid-Delta Health Systems, Arkansas Children’s Hospital, Garver, the St. Francis Levee District and the Roberts Law Firm.

The day long agenda focused on six main topics: health care, economic trends, education issues, race and ethnicity, agriculture, and the event culminated with a discussion on economic development.

The event kicked off with a welcome from George Makris, CEO of Simmons First Nation Corp., and Rex Nelson, Director of Corporate Community Relations at Simmons Bank. Next, Executive Director of the Arkansas Economic Development Commission (AEDC) Mike Preston gave an overview of the Delta from the perspective of his organization and the state of Arkansas. He encouraged Delta communities to focus on ecotourism, quality of life initiatives, and keeping youth (Millennials) engaged and connected.

Congressman Bruce Westerman of the 4th Congressional District also shared his thoughts on why the Delta still matters. He stated that in life every person must have four necessities: food, water, shelter, and clothing. He then went on to say that the Delta provides one of those four necessities – food. The Delta is the bread basket of America and is crucial to so many peoples’ lives. Westerman implored that the focus of the Delta is agriculture and that we must utilize that asset to its fullest potential.

Chris Masingill of the Delta Regional Authority was introduced next. Masingill relayed concerns about workforce issues in the Delta, but stated these issues are being combated by the growth of local two and four year colleges and their ever developing relationships with industry and local businesses in the area. Local schools and businesses continue to work together to identify workforce needs and develop programs to train the workforce with the skills necessary for our citizens and our businesses to be successful. He urged everyone in the room to remember that Arkansas must be competitive on a global scale, and that education must be at the forefront of our minds as we move toward a brighter future. He remarked on how innovative the state’s new “Be Proud Be Pro” program, aimed at encouraging Arkansans (especially youth) to explore technical careers, is, and stated that, “We can’t continue to demonize workforce training and technical programs. These areas must be showcased as important and we need to encourage our kids to enter these programs; they need to be career ready or college ready when they leave high school.”

Masingill also recognized the importance of growing small businesses and the network of entrepreneurs in Arkansas. He cited statistics to make his point: over 50% of employers in the Delta are small business owners and businesses with seven or fewer employees make up the majority of those small businesses.

He ended by stating, “We can’t keep doing the same thing. We must innovate and change.”

The first of four panel discussions, “Health Care in the Delta,” followed Massingill’s remarks. The panel consisted of: Delta lawyer and businessman Raymond Abramson (moderator), UAMS East Director Dr. Becky Hall, President and CEO of Arkansas Hospital Association Bo Ryall, President of Community Health Center of Arkansas Al Sliger, Chief of Staff at Jefferson Regional Medical Center Dr. David Lupo, and Billy Tarpley, Executive Director of Arkansas State Dental Association. The panel made the following comments about the state of health in the Delta:

• Panelists made comments on the “Red County Report,” released by the Office of Minority Health & Health Disparities at the Arkansas Department of Health. The most shocking statistic from this report shared is that 17 counties in the Delta have a lower life expectancy (10 years less) than counties in Northwest Arkansas.
• More money needs to be funneled into prevention and wellness programs because most of the life threatening diseases diagnosed in the Delta are preventable. Focusing on prevention and wellness will decrease the likelihood of these diseases and will positively change statistics.
• Healthcare is a glaring under served issue in the Delta and education is key to changing that. Medicine is about relationships; leaders in the Delta need to develop relationships with large hospitals and connect with local health organizations to ensure there are no duplication of efforts.
• The amount of primary care and family doctors is shrinking. All of us need to encourage youth to go into the medical field and to stay in Arkansas, primarily the Delta because it is so under served.
• One panelist remarked that Arkansas Works is an excellent program and will continue to provide much needed benefits for those who would otherwise not have access to healthcare.
• Delta leaders need to look into programs where communities/the state help pay for students’ medical school in return for coming to a specific community and working for an allotted amount of time. Encourage a “grow your own” mentality in Delta communities – talk to local youth and inspire them to enter the medical field and return to their hometown to provide healthcare.

Dr. Greg Hamilton of UALR Institute for Economic Advancement then gave a presentation on “Eastern Arkansas Demographic and Economic Trends: An Exploratory Analysis.” Dr. Hamilton analyzed demographic and economic data from all Delta counties and shared his findings with the audience. His research showed that there has been a severe population decline in Delta counties, with the only major growth happening in Northeast Arkansas around Jonesboro. Withholding the Craighead/Greene county area, the Delta has also seen decreases in average personal income (PI) since the 1970’s, which Dr. Hamilton equated to wealth and potential economic development growth.

The second panel discussion, “Education Issues in the Delta,” followed Dr. Hamilton’s report. The panel consisted of: Dr. Fitz Hill of Arkansas Baptist College (moderator), Deputy Commissioner of the Arkansas Department of Education Dr. Mark Gotcher, Executive Director of the Arkansas Association of Educational Administrators Dr. Richard Abernathy, Executive Director of the Arkansas Education Association Tracey-Ann Nelson, Chancellor of UAPB Dr. Laurence Alexander, Executive Director of Arkansas Public School Resource Center Scott Smith, and Executive Director of KIPP Delta Schools Scott Shirley. The panel made the following comments about education issues in the Delta:

• Moderator Dr. Fitz Hill shared with the audience that he knew education was a major issue in the Delta when in 2005 he read a newspaper article that stated Toyota wanted to locate a plant in Arkansas, but decided not to because the literacy rate was too low.
• Panelists across the board agreed that we should not put all of our focus on four-year college degrees. We must focus on skills training and technical degrees. We need to change the direction of our local schools on a regional level to insure our students get the education they need to get a job with local industry.
• “A great economy supports a great local school system. Whereas a poor economy tends to support a poor local school system.” Schools systems must be relevant to local businesses and the economy to be successful.
• Where do you find talent? You develop it. Our students are our leaders of tomorrow and we must equip them to be prosperous.
• To create fruitful education systems, we need to: build relationships between educational institutions and businesses, identify and remove barriers for students, teachers, and administrators, and develop education initiatives that stem from local support. Communities must “buy-in” to their local schools.
• Continue to support, mentor, and grow our teachers to keep them relevant in their classrooms.
• Remember: universities contribute to their local communities in a variety of ways, namely research and technical assistance. Develop a relationship with your local university.
• Do a SWOT analysis of your community and work with your local partners to build on your strengths and combat your threats.

During lunch, keynote speaker Dr. John Kirk, a professor of History at UALR, discussed “Race and Ethnicity in the Arkansas Delta: Historical Perspective.” Dr. Kirk discussed the importance of civil rights history in the Delta and encouraged Delta leaders to connect to and record that history. He pointed out that there is a huge opportunity for Arkansas to tell its stories through expanded civil rights tourism. This presentation opened up discussion about Arkansas’ past and the future of race relations.

After lunch, the conference transitioned to the third panel discussion, “Agriculture in the Delta.” The panel consisted of: Ritter Arnold of E. Ritter & Co. (moderator), President of Farm Bureau Arkansas Randy Veach, Executive Vice President of the Agricultural Council of Arkansas Andrew Grobmyer, Deputy Secretary of the Arkansas Agriculture Department Cynthia Edwards, and Arkansas Regional Chairman of Simmons Bank Freddie Black. The panel made the following comments about agriculture in the Delta:

• Agriculture is the powerhouse of the Delta. We need to make sure it is still a primary focus in our minds – we need to explore ways to support Delta farmers and to capitalize our agricultural assets.
• Technology and equipment have completely changed the landscape of agriculture; especially in the Delta.
• Going forward we must accept that automation will grow at an accelerated rate and our farmers need to keep up with the advancing technologies.
• More specialty and organic crops will likely spread across the Delta because the land is so fertile and versatile.
• There is a growing concern among agriculturalists and farmers about how to get youth involved in farming and to get them to stay in the Delta on the farm.

The last piece of the conference was the final panel discussion concerning “Economic Development in the Delta.” The panelists were: Vice Chancellor of Finance and Administration at UAPB Carla Martin (moderator), President and CEO of the Arkansas State Chamber Randy Zook, Board President of Arkansas Economic Developers Joe Bailey, President and CEO of the Jefferson County Economic Development Alliance Lou Ann Nisbett, Vice Chancellor for Research, Innovation, and Economic Development at UAPB Dr. Mary Benjamin, and Community and Economic Development Manager at Arkansas Electric Cooperative Corporation JD Lowery. They shared the following concerning economic development in the Delta:

• We need to look at communities from an institutional perspective: churches, education, government, economy, etc. All of these institutions must work together to make our communities prosperous.
• Chambers need to act as superintendents for communities. They must be leaders, conveners, and communicators.
• Workforce is the number one issue for Arkansas economic development. As leaders, we need to confer with our schools and businesses to assess our current educational environments and offer the right training that will create economic growth.
• To get restaurants and retail, you have to build your population and income base. You must also have good schools for families and a high quality of life.
• In the Delta we have to overcome the negative perception of low skills and educational attainment of our citizens if we want more businesses to come to our communities. If we change statistics and change perception, we will boom. As we continue to develop our workforce, we must play to our strengths and celebrate our successes.
• Key Arkansas Delta economic development takeaways: know your SWOT, get local businesses involved in your community, perception is reality so market yourself properly, focus on raising educational attainment and expectations, create partnerships that add value to your initiatives, listen to Millennials and provide them with what they need to be successful, and don’t be afraid of reinvention.

Overall, “The Arkansas Delta: Why It Still Matters” did three very important things: 1) gave insights into the Arkansas Delta’s current situation and its future, 2) brought together a multitude of community leaders from all across the state to network and discuss how to make Arkansas a more prosperous place, and 3) answered the question, “Why does the Arkansas Delta still matter?”

Our team at the Center for Community and Economic Development would like to thank Simmons Bank for offering this conference and bringing important Arkansas stakeholders together. Our knowledge of the Arkansas Delta has expanded and we look forward to helping Delta communities in the future through whatever means necessary.

“The road to recovery in Faulkner County” by CCED Project Coordinator Shelby Fiegel was originally published in Arkansas Municipal League’s City & Town magazine.

April 27, 2014, will be forever ingrained in the minds of Faulkner County citizens, specifically those from the cities of Vilonia and Mayflower. Last April, a devastating F4 tornado hit the two cities, causing major damage both physically and mentally for those affected. There were 16 fatalities and 193 injuries along the tornado’s 43-mile trek. It was recorded as the deadliest tornado in the country during 2014 and the deadliest in Arkansas since 1968.

Though the road to recovery was an uphill battle, just over a year later both cities are on the track to a brighter future. They did not give up in the face of adversity. Instead the citizens united and looked at the destruction as an opportunity to strategically rebuild their communities better than they were before.

As Vilonia and Mayflower community leaders initiated the rebuilding process, the key to their success was long-term thinking. They recognized that the tornado recovery efforts were not going to be completed in a matter of months and understood there was a need to implement strategic plans that would enact positive change, keep momentum high, and ensure everyone was working toward a common goal.

The first step to effective long-term recovery was to identify anchor organizations across the state that would act as partners, resource guides, and knowledge centers. Vilonia and Mayflower partnered with a variety of groups at the federal and state level to assist them throughout the recovery process. Federal agencies were effective at collecting data, developing reports, providing recommendations, and developing solutions to complex issues, but those agencies only had a short window of time in which they were available to be utilized. Once those agencies completed their assignments, it was up to other organizations such as the University of Central Arkansas’s Center for Community and Economic Development, Central Arkansas Planning and Development District, University of Arkansas at Little Rock’s Institute for Economic Advancement, Metroplan, and the University of Arkansas’s Community Design Center to make that data digestible, help those recommendations come to fruition and assist the communities in developing their action plans.

The rebuilding effort also created an opportunity for local leaders to explore new possibilities for economic development. Leaders in both cities kept an open mind and were extremely receptive to suggestions and knowledge imparted on them by experts in the fields of disaster recovery and community and economic development. As a result of their efforts, several initiatives were completed in the last year, including:

• A long-range plan for redevelopment, which included community visioning meetings and development of zoning regulations.
• Funding of a recovery coordinator and support staff for one year. The recovery coordinator took on the role of economic developer for both cities, making the position the first of its kind in either community.
• A Benchmarking Tour of Arkadelphia, the goals of which were to understand how an Arkansas city responded to a natural disaster that impacted the central business district and hear about long-term economic development efforts that have gained traction in Arkadelphia and Clark County.
• The first ever Faulkner County Economic Development Boot Camp, held by UCA’s Center for Community and Economic Development. The boot camp included training sessions and plan ning simulations presented by community and economic development professionals from across Arkansas.
• Vilonia began the development of a brand with the Center and LaGrone Design. The city, which previously had no established brand, recognized the need for one during their recovery efforts. The new brand includes a logo and tagline that will establish a significant and differentiated presence for Vilonia among other communities.

Using all the resources at their disposal, Vilonia and Mayflower started to lay the foundation for their strategic action plans that would lead them into a prosperous future. Once the action plans were developed and adopted, elected officials, community leaders, grassroots organizations (such as the Rebuild Vilonia Committee), and various other community organizations were each assigned a role to play within the execution of the plans.Vilonia and Mayflower have received an estimated $8 million in state and federal grants, with the possibility for more funding in the future.

Over a year has passed since the April 27 tornado and both cities are on the fast track to moving from “tornado recovery” to “economic development” as their mind set.

For more information on preparing your community for resilience, or best practices for economic development following a disaster, contact UCA’s
Center for Community and Economic Development at cced@uca.edu