One of our favorite conferences to attend is the Arkansas Rural Development Conference (ARDC) hosted by the Arkansas Department of Rural Services. Since our target audience at the Center is small to mid-sized community leaders, this conference always opens new doors for us within the state (which is especially handy with all the new elected officials making their mark in Arkansas municipalities this year). As an exhibitor and sponsor of ARDC 2015, our team met Arkansas leaders from every corner of the state including mayors, county judges, city administrators, police chiefs, city council members, state agency employees, non-profit leaders, and a variety of others. We were able to rub shoulders, shake hands, spread the good word of the Center and the Community Development Institute (CDI) to potential future partners, and learn a few things along the way. By the end of the three daylong conference, we were rendered exhausted – but in a good way!

Though “Exhibitor Life” has its perks (NETWORKING!), we did miss out on quite a few intriguing sessions, but our team was able to attend two.

The first session we were able to sit in on was “Session 5: Political Roundtable” held on Tuesday, May 20. This session was especially helpful because we got a glimpse into the minds of several prominent state legislators on the upcoming special session called by the governor and their opinions on several other hot topics. Topics discussed included moving the Arkansas primary to March 1, restructuring government agencies, the issuance of bonds for “super projects,” funding for Arkansas infrastructure (most prominent: funding for highways), the future of the Private Option, tax cuts, and the transformational Criminal Justice Reform Act.

The other session we attended was “Session 6: Workforce Readiness.” Two pieces of important information that came out of this session included two key programs: the ACT Work Ready Community program and Career Readiness Certification provided by the Arkansas Department of Workforce Services. As stated on their website, “The ACT Work Ready Communities (WRC) empowers states, regions, and counties with data, process, and tools that drive economic growth. Participants are leveraging the National Career Readiness Certificate (NCRC™) to measure and close the skills gap — and building common frameworks that link, align and match their workforce development efforts.” The Career Readiness Certification is described as “a portable credential based upon the WorkKeys® assessments that demonstrates to employers that an individual possesses the basic workplace skills required for 21st century jobs.
Getting a CRC will allow an individual to show prospective employers that he or she possesses the basic skills they are looking for.” Both programs are free of charge to participants.

A learning experience in and of itself was the final agenda item for ARDC 2015 – the Governor’s Luncheon and Awards Ceremony. All those in attendance had the privilege to hear Governor Asa Hutchinson speak about the upcoming special session and the importance of the agenda items that will be discussed. In connection to the theme of rural Arkansas, Governor Hutchinson also left the audience with fundamental advantages of rural communities (originally outlined by Diane Smith of The New Rural). These advantages include: high speed broadband internet access (which Governor Hutchinson called a “necessity and must”), availability of Telehealth, opportunity to capitalize on distance learning, and the rising availability of financial capital for entrepreneurs and innovators. Governor Hutchinson also made a point to relay to the audience that all high schools in Arkansas will offer computer science courses to capitalize on those advantages and the importance of technology as Arkansas continues to progress.

Following the lead of the wrap up of the conference, we would like to wrap up this blog post by congratulating all of the Arkansas Rural Development Conference grantees and the 2015 Rural Advocate of the Year Sam E. Angel (and Arkansas Department of Rural Services Director Alex Johnston and AEDC Deputy Director Amy Fecher for coordinating such an excellent conference)!

The concept of collaboration seems very straightforward. The term has gained a great deal of traction among community and economic developers as organizations and cities seek to build upon existing networks to accomplish initiatives; however, in practice, effective collaboration at the local level consistently presents challenges. As organizations, local governments, and community leaders seek to adjust to the new normal of ever tightening resources, a regional approach to community initiatives will be necessary.

Any regional initiative will require the collaboration of multiple parties. As a result, effective collaboration at the local level is now more important than ever. Successful collaborative approaches must be able to recognize that collaborative efforts are a complex process that involves connecting the unique motivations of various organizations with a clear common goal. People often cannot agree on what it means to collaborate. This confusion is one of the most common challenges that face cities when working collaboratively. The concept of collaboration is intuitive, but the process at the local level is complex. This complexity is due in part to the nature of community and economic development.

Collaborative approaches can differ based upon what perspective a group is taking. For example, a more sociological perspective might be used by groups working on a community development initiative; these groups would emphasize a collaborative process that is based heavily upon equality and shared decision making with outcomes that seek to build awareness and better community relationships. In contrast, economic development initiatives often utilize a more business minded perspective of collaboration focused heavily upon maximizing resources for increased profit or to market an area to broader audience for business attraction.

Effective collaborative efforts at the local level must be able to bridge these two perspectives. Collaborators must seek to build relationships, maximize resources, and bring various organizations together toward a common goal. For this process to take place, local leaders must also recognize the motivations of the organizations they are seeking to work with. Most community organizations listen to the same radio station: WIIFM (What’s in it for me?). Whether you are working with state organizations, city government representatives, private businesses, nonprofits, or community-based organizations, each group is going to have unique motivations. Understanding these differing motivations and being able to connect those motivations to a common goal can lead to successful relationships and successful collaborative efforts. A common link between these organizations is the desire to maximize resources. With the consistent pressure of limited resources and the push to work on a regional level, the necessity to collaborate becomes clearer.

“Effective collaboration at the local level” by CCED Assistant Director Josh Markham was originally published in the Arkansas Municipal League’s May 2015 publication of City & Town.

Josh Markham, PCED, is assistant director of UCA’s Center for Community and Economic Development. CCED’s mission is to have a positive impact on communities by equipping leaders with economic tools and resources, building consensus to achieve community goals, and bringing UCA resources and communities together.

Contact Josh here if you have any questions.

CCED Director Amy Whitehead and Assistant Director Josh Markham presented at The Summit 2015 on April 30. At the 40th annual conference, Amy and Josh led a large group of non-profit, volunteer, and philanthropy leaders through their presentation “Effective, Action Oriented Collaboration Techniques.” The session focused on the critical collaborations and partnerships between non-profits and other organizations. The pair stressed to those in attendance that effective collaboration relies on setting an agenda that demonstrates a clear plan of action and motivates everyone involved to stay engaged. They outlined techniques for setting an action-oriented agenda when collaborating with others, and provided examples of important lessons learned from past collaborative efforts.

The highlighted discussion points included: the definition of collaboration, why collaboration is necessary, how to complete a stakeholder analysis, and a discussion of barriers and momentum killers.

Josh broke down collaboration to this simple definition: the process of a group of equals working together toward a common goal. He then went on to discuss that collaboration is necessary because “with limited resources, the need to work together becomes more urgent.” As we all know, none of us have unlimited resources, but if we partner with the right people, we can supplement what we don’t have through those partnerships. Josh also outlined that collaboration occurs best when trust exists between each party, all parties work together toward a common goal, everyone is working together on equal terms (AKA everyone completes what actions they are responsible for), and the relationship is mutually beneficial.

Amy encouraged participants think about a situation when they were attempting to bring a community together to push an initiative forward. After discussing different scenarios, she pointed out lessons learned concerning stakeholders:

1) It’s easy to leave someone out.

2) Different stakeholders will play different roles in the process.

3) Many people have a stake in your efforts.

4) Without getting the right people to your table, you might miss an opportunity to leverage resources, push away key players, duplicate efforts, or spend a lot of time educating key players on the back end of your project.

Barriers and momentum killers was the last topic to be covered. Participants shared personal barriers and momentum killers that made past and current projects bumpy. The majority of the discussion focused on the most common ones: commitment with no timeline, unclear expectations related to the mission of the project and/or the role of collaborators, an initiative that has no champion or the wrong champion, allowing perfection get in the way of something good, fear of moving forward without unanimous agreement, and all talk – no action.

With a little help and energy boost from Kid President, plus shameless plugs for the Community Development Institute and CCED, Amy and Josh’s presentation ended in a standing ovation (okay, maybe not a standing ovation, but there was an abundance of clapping). All in all, for a presentation that our team expected 10 people to attend (there were actually around 25 in attendance; yes, we did run out of hand outs), “Effective, Action Oriented Collaboration Techniques” was a huge success!

If you want to learn more about “Effective, Action Oriented Collaboration Techniques” or if you would like our team to speak at your event, please reach out to us.