A visual identity refers to the way we represent our brand through core graphic elements: our name, our logos, our colors, and typefaces. Our identity guide provides a roadmap on how to use these elements to create instant recognition and a unified voice.
Our graphic identity is not our brand. Our brand is more than logos, brochures and ads; it is the sum of everything people know, say, feel, think, experience, and perceive about the University of Central Arkansas. This guide is one of several support materials created by the Office of University Marketing and Communications (UMAC) to assist the university family in communicating effectively and consistently with our many audiences.
As members of the university family, we are all brand managers and play a crucial role in effectively developing and strengthening the UCA brand.
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