Purpose
The Office of Strategic Communications exists to enhance the University of Central Arkansas’s (UCA) ability to attract, engage, and retain students through integrated and innovative communication strategies. We focus on delivering personalized and impactful messaging that resonates with prospective and current students, guiding them from inquiry through graduation.
Mission
Our mission is to support UCA’s commitment to academic vitality, integrity, and diversity by creating cohesive communication strategies that align with the university’s broader goals. We aim to foster an environment where students feel connected, informed, and supported throughout their educational pursuits.
Goals
Enhance Student Success: Develop and implement communication strategies that promote student engagement, retention, and success, ensuring alignment with UCA’s strategic goals.
Support Institutional Growth: Drive enrollment growth by crafting messages that highlight UCA’s strengths and distinctiveness, helping to position the university as a premier learner-focused institution.
Promote Diversity and Inclusion: Ensure all communication efforts reflect UCA’s commitment to diversity, equity, and inclusion, making the university a welcoming place for all students.
Optimize Resource Use: Leverage data and technology to create efficient, effective communication processes that maximize resources and support institutional sustainability.
Our Team
Service
We are dedicated to serving the needs of the university’s diverse student body, faculty, and staff. Our services include developing and executing communication plans, managing key communication channels, and collaborating with campus partners to ensure consistent and effective messaging. We are committed to continuous improvement, innovation, and collaboration in all our efforts to enhance the UCA student experience and achieve our strategic goals.
Our office services the entirety of the Enrollment Services & Student Success Division, but we also work on communication and marketing initiatives across divisions with a variety of campus partners.
Offices Served
- Office of Admissions & Enrollment Services
- Academic Advising
- Athletic Academic Resource Center
- Office of Student Financial Aid
- UCA Commitment
- Online, Transfer and Returning Student Services
- Office of the Registrar
- Student Success Services
- BEAR Life
- Veterans & Military Resource Center
Campus Partners
- Academic Colleges
- First Year Experience
- Honors College
- Living Learning Communities
- Housing & Residence Life
- Global Learning & Engagement
- Student Life
- University Marketing & Communications