Department of Marketing and Management

Chair and Professor: J. Cangelosi (DBA), 450-3149
Professor: D. Bradley III (PhD), A. Chen (PhD), R. Gatlin-Watts (EdD), M. Rubach (PhD, JD)
Associate Professor: D. Fisher (PhD), M. Hargis (PhD), D. Kim (PhD), S. Myers (PhD), D. Voss (PhD)
Assistant Professor: Y. Chan (PhD), R. Duggins (EdD), L. Lyons (PhD), D. McCalman (PhD), S. Nadler (PhD)
Lecturer I / Executive in Residence: M. Carson (MS), B. Doshier (BS), D. Isanhart (MBA)

[1] Objectives

The Department of Marketing and Management offers major programs of study designed to prepare students for careers in three key areas of business: marketing, management, and innovation and entrepreneurship. The marketing major provides a background for employment opportunities in promotion, retailing, sales, and marketing management. The management major develops decision-making, organizing, and interaction skills needed at all levels of administration. The new innovation and entrepreneurship major provides creative and practical knowledge and experience needed to become a successful business owner or valued asset in corporate, governmental, and non-profit organizations across a variety of fields.

[2] Departmental Undergraduate Scholars Program

Seniors, with the consent of their advisor and the department chair, having a grade point average of at least 3.25, may participate in a departmental honors program which, when successfully completed, will allow the student to graduate as an undergraduate scholar. The marketing major will be required to complete MKTG 4390 Special Problems in Marketing, and the management major must complete Management 4390 Special Problems in Management. In each case the student will complete a research paper based on individual study and written under the direction of a faculty member.

[3] Baccalaureate Degree: Bachelor of Business Administration

[3.1] Management

The degree of Bachelor of Business Administration with a major in management requires successful completion of 120 hours including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements (see the UCA Core requirements) and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

[3.1.1] Major in Management (24 hours)

Required Management Major Core (9 hours):

Electives (15 hours required) of upper-division management courses chosen from:

Maximum of 2 marketing courses may be taken as management major electives:

MKTG 3351 Retail Management & E-Commerce
MKTG 3372 Sales Management
MKTG 4355 Marketing Management [ UD UCA Core: C ]

[3.1.2] Supply Chain Management Emphasis (15 hours)

Management Major Core PLUS:

Additional Management Electives (Choose Two)

MGMT 3300 Labor/Management Relations
MGMT 3305 Social Issues in Management
MGMT 3310 Fundamentals Entrepreneurship
MGMT 3315 Diversity/Multicultural Communications
MGMT 3342 International Business
MGMT 3349 Small Business Management
MGMT 3350 Compensation Administration
MGMT 3351 Contemporary Issues in Human Resource Management
MGMT 3382 Internship in Management
MGMT 4315 Employee Benefits
MGMT 4320 Selected Topics in Management
MGMT 4382 Internship in Management
MGMT 4390 Special Problems in Management

[3.1.3] Minor in Management (18 hours)

Not open to students earning a BBA degree.

Required course (3 hours):

Electives (15 hours) chosen from the following:

[3.2] Marketing

The degree of Bachelor of Business Administration with a major in marketing requires successful completion of 120 hours, including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements (see the UCA Core requirements) and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

[3.2.1] Major in Marketing (24 hours)

Required Marketing Major Core (9 hours):

Electives (15 hours) chosen from:

[3.2.2] Supply Chain Management Emphasis (15 hours)

Marketing Major Core PLUS 12 hours consisting of:

[3.2.3] Minor in Marketing (18 hours)

Not open to students earning a BBA degree.

Required course (3 hours):

Electives (15 hours) chosen from the following:

[3.3] Innovation and Entrepreneurship

The degree of Bachelor of Business Administration with a major in Innovation and Entrepreneurship requires successful completion of 120 hours, including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements (see the UCA Core requirements) and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses ; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

[3.3.1] Major in Innovation and Entrepreneurship (24 hours)

Required:

[3.3.2] Minor in Innovation and Entrepreneurship (18 hours)

Required/Foundation Courses (6 hours):

Required Capstone Course (3 hours):

Elective Courses (9 hours):

[4] Course Links

[4.1] Courses in Management (MGMT)

Follow this link for Management course descriptions: course link.

[4.2] Courses in Marketing (MKTG)

Follow this link for MKTG course descriptions: course link.