The Chronicle of Higher Education featured a recent study about national college-football rankings conducted by Noel Campbell and Tammy Rogers, faculty members in the Department of Economics, Finance, Insurance and Risk Management in UCA’s College of Business.
According to the article, “Wins can take a team only so far in the national college-football rankings, according to a study by three business scholars. The more often a team appears on television, they have found, the more likely it will receive votes in the Associated Press’s weekly poll of the top 25 teams. Simply put, say the authors, ‘exposure matters.’
“While the study’s results provide ‘no more than suggestive evidence,’ it seems that ‘a highly televised team has an advantage relative to an infrequently televised team, all else equal,’ in the AP poll, according to the authors. In addition, ‘a highly televised team gets a bigger “bump”‘ from playing a team that does not usually appear on television than from playing one that does, they write.”
