Dr. Scott Markham, Department of Marketing and Management, and student Meredith Bennett received a $2,025 grant for a proposal titled, ?Internet Advertising: A Study of Internet Advertising with Insights on General Public, College Student, and Advertising Agency Perspectives.?
The grant is funded by Scholars Undergraduate Research Fellowship (SURF).
The outcome of this grant will be a paper featuring the results of the research project. Bennett will research UCA students, the general public in Conway, Little Rock and other Arkansas locations, as well as several advertising agency executives in Little Rock to determine their opinions regarding Internet advertising. Internet advertising is the fastest growing advertising medium in the world today.
