Public Relations

Public relations is a fast-paced profession that creates and promotes goodwill between an organization and its publics.

β€œAt its core, public relations is about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization,” according to the Public Relations Society of America.

The Bachelor of Arts or Bachelor of Science in public relations is designed for students interested in practicing communication strategy.
The purpose of the major is to prepare students with the theories, processes and skills necessary to advocate on behalf of a public relations firm, business, government agency or nonprofit organization; or represent individuals in the entertainment, political or sports industries.

PR Major Checksheet
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