Chair and Professor: J. Cangelosi (DBA), 450-3149
Professors: D. Bradley III (PhD), A. Chen (PhD), R. Gatlin-Watts (EdD), M. Rubach (PhD, JD)
Associate Professors: D. Fisher (PhD), M. Hargis (PhD), D. Kim (PhD), D. Voss (PhD)
Assistant Professors: Y. Chan (PhD), D. McCalman (PhD), S. Myers (PhD), S. Nadler (PhD)
Visiting Assistant Professor: J. Robbins (DBA)
Lecturer I / Executive in Residence: P. Bartos (BBA), M. Carson (MS), D. Isanhart (MBA)

[1] Objectives

The Department of Marketing and Management offers major programs of study designed to prepare students for careers in three key areas of business: marketing, management, and innovation and entrepreneurship. The marketing major provides a background for employment opportunities in promotion, retailing, sales, and marketing management. The management major develops decision-making, organizing, and interaction skills needed at all levels of administration. The new innovation and entrepreneurship major provides creative and practical knowledge and experience needed to become a successful business owner or valued asset in corporate, governmental, and non-profit organizations across a variety of fields.

[2] Departmental Undergraduate Scholars Program

Seniors, with the consent of their advisor and the department chair, having a grade point average of at least 3.25, may participate in a departmental honors program which, when successfully completed, will allow the student to graduate as an undergraduate scholar. The marketing major will be required to complete MKTG 4390 Special Problems in Marketing, and the management major must complete MGMT 4390 Special Problems in Management. In each case the student will complete a research paper based on individual study and written under the direction of a faculty member.

[3] Baccalaureate Degree: Bachelor of Business Administration

[3.1] Management

The degree of Bachelor of Business Administration with a major in management requires successful completion of 120 hours including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements (see the UCA Core requirements) and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

[3.1.1] Major in Management (24 hours)

Required (9 hours):

MGMT 3346 Personnel/Human Resource Management
MGMT 4341 Quantitative Methods in Management
MGMT 4348 Advanced Organizational Behavior [ UCA Core: C ]

Electives (9 hours required) of upper-division management courses chosen from:

MGMT 3300 Labor/Management Relations
MGMT 3305 Social Issues in Management
MGMT 3310 Fundamentals Entrepreneurship
MGMT 3315 Diversity/Multicultural Comm
MGMT 3342 International Business
MGMT 3349 Small Business Mgmt
MGMT 3350 Compensation Administration
MGMT 3351 Contemporary Issues in Human Resource Mgmt
MGMT 3352 Purchasing & Materials Mgmt
MGMT 3365 Transportation
MGMT 3375 Supply Chain Mgmt
MGMT 3382 Internship in Management
MGMT 4315 Employee Benefits
MGMT 4320 Selected Topics in Management
MGMT 4382 Internship in Management
MGMT 4390 Special Problems in Management

Plus 6 hours chosen from the remaining upper-division management courses and/or:

MKTG 3351 Retail Management
MKTG 3372 Sales Management
MKTG 4355 Marketing Management [ UCA Core: C ]

[3.1.2] Supply Chain Management Emphasis (15 hours)

Fifteen hours consisting of:

MGMT 3365 Transportation
MGMT 3375 Supply Chain Management
MGMT 3352 Purchasing & Materials Mgmt
MGMT 3344 Operations and Supply Chain Management
MGMT 4341 Quantitative Methods in Management

[3.1.3] Minor in Management (18 hours)

Not open to students earning a BBA degree.

Required course (3 hours):

MGMT 2341 Principles of Management

Electives (15 hours) chosen from the following:

MGMT 3300 Labor / Management Relations
MGMT 3305 Social Issues in Management
MGMT 3310Fundamentals of Entrepreneurship
MGMT 3315 Diversity / Multicultural Communications
MGMT 3342 International Business
MGMT 3346 Personnel / Human Resource Management
MGMT 3349 Small Business Management
MGMT 3350 Compensation Administration
MGMT 3351 Contemporary Issues in Human Resource Management
MGMT 3352 Purchasing and Materials Management
MGMT 3365 Transportation
MGMT 3375 Supply Chain Management
MGMT 4315 Employee Benefits
MGMT 4320 Selected Topics in Management
MGMT 4341 Quantitative Methods in Management
MGMT 4348 Advanced Organizational Behavior
MGMT 4390 Special Problems in Management

MKTG 2350 Basic Marketing
MKTG 3351 Retail Management
MKTG 3372 Sales Management

Only six credit hours may be MKTG courses.

[3.2] Marketing

The degree of Bachelor of Business Administration with a major in marketing requires successful completion of 120 hours, including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements (see the UCA Core requirements) and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

[3.2.1] Major in Marketing (24 hours)

Required (9 hours):

MKTG 4353 Marketing Research and Data Management
MKTG 4354 Customer Behavior
MKTG 4355 Marketing Management [ UCA Core: C ]

Electives (15 hours) chosen from:

MKTG 3351 Retail Management
MKTG 3356 Fashion Merchandising and E-Commerce
MKTG 3360 Fundamentals of Strategic Selling
MKTG 3365 Transportation
MKTG 3371 Advertising
MKTG 3372 Sales Management
MKTG 3373 Public Relations
MKTG 3375 Supply Chain Management
MKTG 3382 Internship in Marketing
MKTG 4320 Selected Topics in Marketing
MKTG 4360 Health Care Marketing
MKTG 4361 Marketing Planning for Health Care Org
MKTG 4362 Services Marketing
MKTG 4370 Fundamentals of Direct Marketing
MKTG 4382 Internship in Marketing
MKTG 4390 Special Problems in Marketing

MGMT 3305 Social Issues in Management
MGMT 3310 Fundamentals of Entrepreneurship
MGMT 3315 Diversity/Multicultural Communications
MGMT 3342 International Business
MGMT 3346 Personnel/Human Resources Mgmt
MGMT 3349 Small Business Management
MGMT 3352 Purchasing and Materials Management

[3.2.2] Supply Chain Management Emphasis (15 hours)

Fifteen hours consisting of:

MKTG/MGMT 3365 Transportation
MKTG/MGMT 3375 Supply Chain Management
MGMT 3375 Purchasing and Materials Management
MGMT 3344 Operations and Supply Chain Management
MGMT 4341 Quantitative Methods in Management

[3.2.3] Minor in Marketing (18 hours)

Not open to students earning a BBA degree.

Required course (3 hours):

MKTG 2350 Basic Marketing

Electives (15 hours) chosen from the following:

MKTG 3351 Retail Management
MKTG 3356 Fashion Merchandising and E-Commerce
MKTG 3360 Fundamentals of Strategic Selling
MKTG 3365 Transportation
MKTG 3371 Advertising
MKTG 3372 Sales Management
MKTG 3373 Public Relations
MKTG 3375 Supply Chain Management
MKTG 4320 Selected Topics in Marketing
MKTG 4360 Health Care Marketing
MKTG 4361 Marketing Planning for Health Care Organizations
MKTG 4362 Services Marketing
MKTG 4370 Fundamentals of Direct Marketing
MKTG 4390 Special Problems in Marketing

MGMT 2341 Principles of Management
MGMT 3305 Social Issues in Management
MGMT 3310 Fundamentals of Entrepreneurship
MGMT 3315 Diversity/Multicultural Communications
MGMT 3342 International Business
MGMT 3346 Personnel/Human Resource Management
MGMT 3349 Small Business Management
MGMT 3352 Purchasing and Materials Management

Only six credit hours may be MGMT courses.

[3.3] Innovation and Entrepreneurship

The degree of Bachelor of Business Administration with a major in Innovation and Entrepreneurship requires successful completion of 120 hours, including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements (see the UCA Core requirements) and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses ; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

[3.3.1] Major in Innovation and Entrepreneurship (24 hours)

Required:

ACCT 3376 Taxation for Entrepreneurs
FINA 4376 Entrepreneurial and Small Business Finance
MKTG 3376 New Product Development
MGMT 3346 Personnel/Human Resources Management
MGMT 3349 Small Business Management
MGMT 4376 New Venture Creation [ UCA Core: C ]
and any two upper-division elective courses in consultation with the academic advisor.

[3.3.2] Minor in Innovation and Entrepreneurship (18 hours)

Required/Foundation Courses (6 hours)

MGMT 3310 Fundamentals of Entrepreneurship
MGMT 3349 Small Business Management

Required Capstone Course (3 hours)

MGMT 4376 New Venture Creation [ UCA Core: C ]

Note: This course should be taken in the final semester.

Elective Courses (9 hours)

In consultation with an advisor, students select three elective courses (nine hours), including at least one course outside of Marketing and Management. The courses will consist of 3000- and 4000-level courses from the traditional business disciplines of Accounting, Marketing, Management, Insurance and Risk Management, Finance, Economics, Management Information Systems, and Quantitative Methods. Student should also be aware of internship opportunities in several of the aforementioned disciplines. Students should consider classes that complement their specific innovation and entrepreneurship interests.

Students will be encouraged to present their work at public or scholarly venues at the completion of the minor.

[4] Course Links

[4.1] Courses in Management (MGMT)

Follow this link for MGMT course descriptions: course link.

[4.2] Courses in Marketing (MKTG)

Follow this link for MKTG course descriptions: course link.