Return to Marketing and Management | Courses Index
[1] Courses in Marketing (MKTG)
2350 BASIC MARKETING A required course for marketing minors and an elective course for management minors. Not open to business majors. Students earning a BBA degree will not be given credit for this class. This course is designed to provide the non-business major with an understanding of basic marketing concepts, terminology, technology, processes, and practical applications. The method of instruction includes lectures, discussion, videos, and practical applications of material.
2376 BUSINESS INNOVATION AND CREATIVE THINKING A required course in the innovation and entrepreneurship major. This course is designed to introduce students to the practices necessary to identify business problems and stimulate and manage the creativity and innovation process in a business. Students will be given frameworks and methods for designing, developing, and implementing innovation in real work situations. An emphasis is placed on the perspective and skill base necessary to manage innovation-focused projects, people, and ventures. Prerequisite: Sophomore standing.
3V82 INTERNSHIP IN MARKETING (Variable credit: 1-3 credit hours) An elective in the marketing major and minor. Internships are available to provide students academic credit for experiential learning. One to three credit hours will be granted for this course upon completion of a minimum of 120 contact hours (or 40 contact hours per course credit hour) at an approved COB Student Internship. Prerequisite: Junior standing.
3350 PRINCIPLES OF MARKETING A required course for all business majors in the business core. This course examines the role of marketing and explores marketing processes. Students will acquire an understanding of marketing concepts, terminology, associated technologies, practical applications, and relationships to other business functions. The method of instruction includes lectures, discussion, and practical applications of material. Prerequisites: ACCT 2309, 2310 or CSCI 2320; ECON 2320, 2321; CISA 2330.
3351 RETAIL MANAGEMENT An elective in the marketing and management majors and minors. The course is intended for students interested in key aspects of retail management. A lecture/discussion format is used to consider store-based and non-store retailing, retail market and financial strategy, retail location and site selection strategy, merchandise management, budgeting, retail buying, pricing, and customer service.
3355 DIGITAL MARKETING An elective course in the marketing major and minor. Digital technologies have become an integral component of daily life for many firms and consumers. This course examines the social and technological forces behind modern marketing trends and evolving consumer behaviors. Coursework will challenge students to critique and use digital tools and media, including digital advertising, social media, mobile application, metrics and monitoring, paid search, and content management. Prerequisite: MKTG 2350 or 3350.
3356 FASHION MERCHANDISING AND E-COMMERCE An elective in the marketing major and minor. This course examines marketing fundamentals, retailing, and salesmanship as applied to the merchandising of fashion goods. Considerable emphasis is placed on e-commerce, field trips, and guest lecturers. Class lecture and discussion are supplemented by going to market and presenting research dealing with fashion to designers.
3359 CONTENT MARKETING This upper-level marketing course is designed to introduce students to creative techniques of content creation aimed at achieving business goals. This course will explore both the creative production process and marketing strategy applications for content. Prerequisites: MKTG 3350 or MKTG 2350 or consent of the instructor.
3360 FUNDAMENTALS OF STRATEGIC SELLING An elective course in the marketing major, logistics and supply chain management major, and marketing minor. This course is offered to students who want a deeper understanding of how personal selling and sales management relate to the other functional business areas. Examines strategic selling concepts and fundamental practices. Explores terminology, associated technology (including information technology), and practical applications. Methods of instruction include lecture, discussion, workshops, and a semester project. Prerequisite: MKTG 2350, 3350, or consent of instructor.
3371 ADVERTISING An elective course in the marketing major and minor. Course examines advertising concepts, campaign strategy, media mix, advertising research, preparation of advertising copy, agency descriptions, and the relationship of advertising to the marketing mix. Uses a mix of lecture, discussion, and a required group project. Prerequisite: MKTG 2350 or 3350.
3372 SALES MANAGEMENT An elective course in the marketing and management majors and minors. This course examines the administration of the sales force and the techniques of personal selling. Uses lecture, discussion, and a sales presentation. Prerequisite: MKTG 2350 or 3350.
3373 PUBLIC RELATIONS An elective course in the marketing major and minor. This course surveys public relations strategies and tactics used as management tools. It analyzes methods employed by profit and nonprofit organizations relating to stockholders, prospective investors, employees, communities, customers, and government agencies. Uses lecture, discussion, and a group project. Prerequisite: MKTG 2350 or 3350.
3374 MANAGING CUSTOMER RELATIONSHIPS This upper-level marketing course will explore techniques in managing customer relationships and communication. This includes, but is not limited to, personal selling, soft skills, emotional intelligence, interviewing, negotiation and persuasive skills, database management and lead generation, and delivering effective pitches. This course will build upon MKTG 3350 by emphasizing the way marketers manage customer relationships by adding value and creating sales opportunities. Prerequisites: MKTG 3350 or MKTG 2350.
3376 NEW PRODUCT DEVELOPMENT A required course for the innovation and entrepreneurship major and an elective course in the marketing major and minor. It builds upon and expands the creative mind set, techniques, and collaborative processes acquired in the Business Innovation and Creative Thinking course. This course teaches and provides a complete hands-on experience of the total design process: consumer empathy and insights, problem framing and definition, development of options and ideas, prototypes, and iterations. This will result in a number of new product and service ideas. Prerequisite: MKTG 2376.
4V82 INTERNSHIP IN MARKETING (Variable credit: 1-3 credit hours) An elective course for marketing majors. Internships are available to provide students academic credit for experiential learning. One to three credit hours will be granted for this course upon completion of a minimum of 120 contact hours (or 40 contact hours per course credit hour) at an approved COB Student Internship. Prerequisite: Senior standing.
4V90 SPECIAL PROBLEMS IN MARKETING (Variable credit: 1-3 credit hours) An elective course in the marketing major and minor. Students conduct a guided study of a marketing-related topic. Used primarily by students wishing to earn departmental recognition. Prerequisite: Consent of department chair.
4320 SELECTED TOPICS IN MARKETING An elective course in the marketing major and minor. Course uses a lecture/discussion approach to examine topics not included in other marketing courses. Prerequisite: MKTG 2350 or 3350.
4353 MARKETING RESEARCH AND DATA MANAGEMENT A required course in the marketing major and an elective course in the marketing minor. This course involves the application of research methodology to marketing and management problems. Includes research design, questionnaire construction, sample design, and quantitative data analysis. The goal of the course is to give students the tools either to perform marketing research projects or to interpret the output of such projects. The course involves lecture, discussion, several workshops, computer applications via SPSS, and a group project. Prerequisite: MKTG 3350.
4354 CONSUMER BEHAVIOR A required course in the marketing major and an elective course in the marketing minor. Examines demographic, psychographic, and cultural forces that influence the behavior of customers. Includes internal and external forces, and explains the consumer decision process. Uses lecture, discussion, and a group project. Prerequisite: MKTG 2350 or 3350.
4355 MARKETING MANAGEMENT A required course in the marketing major and an elective course in the management major. Focuses on applying marketing concepts to business cases and studying the managerial implications of product, pricing, distribution, promotion, and their relationships to customers and business environment. Uses lecture, discussion, and student group work/presentations. Prerequisites: MKTG 3350 plus 6 hours of marketing, or consent of instructor. [UD UCA Core: C]
4360 HEALTH CARE MARKETING An elective in the marketing major and minor. Course uses applications of basic theoretical and practical marketing knowledge to the health care industry and gives students an exposure to contemporary health care marketing literature. The goal of the course is to orient students to the marketing and management of health care services. The format of the course includes lecture, discussion, presentations by health care practitioners, and an in-depth examination of health care marketing and management literature.
4361 MARKETING PLANNING FOR HEALTH CARE ORGANIZATIONS An elective course in the marketing major and minor. Examines the process of developing a health care marketing plan and has the goal of equipping students with the knowledge of how to construct a business marketing plan. Uses a combination of lecture, discussion, presentations by health care practitioners, case studies, and a group project, which involves writing a business marketing plan for a health care institution.
4362 SERVICES MARKETING An elective course in the marketing major, the logistics and supply chain management major, and the marketing minor. This course involves the study of marketing in the context of service industries. Special attention will be placed on the unique characteristics of services, as opposed to products, and the importance of services in the U.S. economy. Several of the major services industries (banking, airlines, health care, electronic brokerage) will be specifically examined. The goal of this class is to give students in-depth knowledge of the services industry. Uses a combination of lecture, discussion, case studies, and a group project. Prerequisite: MKTG 2350 or 3350.
4370 FUNDAMENTALS OF DIRECT MARKETING An elective course in the marketing major and minor. This course provides an understanding of the strategies, tactics, processes, and technologies associated with direct marketing. Lectures, videos, and practical exercises are used in examining fundamental concepts, principles, business considerations, and associated practical applications. Prerequisite: MKTG 2350, MKTG 3350, or consent of instructor.