Submitted by: Lainey Morrow, bmorrow@uca.edu on 03/27/2024
Dr. Benjamin Garner, Associate Professor in the UCA Department of Marketing & Management, has been busy this year as a professor, researcher, and a feature filmmaker.
Dr. Garner typically teaches three marketing classes per semester, and he adds creative projects to engage students. Last fall, he published a paper in the Journal of Business Research with Dr. Candice Hollenbeck at UGA on how the concepts of authenticity and scarcity work at a local farmers’ market. In his personal life, Dr. Garner also recently released his documentary “Arkansas Wild: The Story of Trout Tourism on the Little Red,” which will air on Arkansas PBS on April 11. Based on his childhood experiences and using his professional skills, he created a piece that he hopes will inspire others to conserve natural resources like the Little Red River.
Find out more about his advice for students, his research published last fall, and his nature conservation documentary to be released in April 2024.