The Sport Marketing and Commerce (SMC) certificate empowers students to apply sport marketing concepts and theories specifically to the sports industry. This certificate provides the flexibility to choose upper-division courses tailored to individual career goals within sport management.
The SMC certificate program allows students to complete concurrent with or independent of the MA in Sport Management program. Students will complete 12 graduate credit hours scheduled across a 20-month period.
Required Courses
| Term | Course Number | Course Name | Credit Hours |
|---|---|---|---|
| Fall Semester | EXSS 5327 | Sport Consumer Behavior | 3 |
| EXSS 5347 | Social Media in Sport Marketing | 3 | |
| Spring Semester | EXSS 5337 | Sport Event and Facility Management | 3 |
| EXSS 5357 | Sales Strategies in Sport Organization | 3 |
*Each course is offered every other year.
Admission Requirements
Students must provide the following materials:
- Evidence of a completed baccalaureate degree at the time of application submission. The degree can be in sport management, business management, marketing, psychology, kinesiology, or a related field. Other disciplines will be considered as well on a case by case basis. Please contact the Exercise and Sport Science Department for questions regarding your baccalaureate subject.
- Students must be admitted to the UCA Graduate School and meet all admissions requirements for the School.
- Possession of a cumulative GPA of 2.8 minimum base on a 4.0 scale; possess at least a 3.0 GPA on the last 60 hours of course work on a 4.0 scale.
- One letter of intent stating why the student is interested in applying for the SMC certificate program. The letter should state what relevant experience the student has which will help them through the program, what knowledge they can contribute to discussions on course topics, and how the graduate certificate will help to advance their career.
- A resume or CV.