Department of Marketing and Management

Chair and Professor: M. Rubach (PhD, JD), 450-3149
Professor: J. Cangelosi (DBA), A. Chen (PhD), M. Hargis (PhD), D. Kim (PhD), D. Voss (PhD)
Associate Professor: D. Fisher (PhD), L. Lyons (PhD), D. McCalman (PhD), S. Myers (PhD), S. Nadler (PhD),
Assistant Professor: R. Duggins (EdD), V. Lewis (EdD), S. Schlachter (PhD), C. Tuggle (PhD), P. Woodroof (PhD)
Senior Lecturer: M Carson (MS)
Lecturer I / Executive in Residence: B. Doshier (BS), D. Isanhart (MBA)

[1] Objectives

The Department of Marketing and Management offers major programs of study designed to prepare students for careers in four key areas of business: marketing, management, innovation and entrepreneurship, and logistics and supply chain management. The marketing major provides a background for employment opportunities in promotion, retailing, sales, and marketing management. The management major develops decision-making, organizing, and interaction skills needed at all levels of administration. The innovation and entrepreneurship major provides creative and practical knowledge and experience needed to become a successful business owner or valued asset in corporate, governmental, and non-profit organizations across a variety of fields. The logistics and supply chain management major provides the skills necessary to transport, warehouse, manufacture and procure goods in the global economy.

[2] Honors in Marketing, Management, Innovation & Entrepreneurship, or Logistics and Supply Chain Management

[Jump to Recognition of Academic Achievement for general information about Honors in the Majors.]

Seniors, majoring in marketing, management, innovation and entrepreneurship, or logistics and supply chain management and having a cumulative GPA of 3.25, may be nominated by faculty or may request to pursue recognition of Honors in the Major. Students will complete a course for credit and complete a faculty-approved project to fulfill Honors in the Major criteria. Courses and projects appropriate to each major should be discussed with and pre-approved by faculty in the selected major. Honors in the Major projects must demonstrate significant learning and rise to the high expectations of exemplary performance as judged by the faculty.

To jump directly to a particular program of study, use these links:

[3] Baccalaureate Degree: Bachelor of Business Administration

[3.1] Management

[Back to program-of-study links]

The degree of Bachelor of Business Administration with a major in management requires successful completion of 120 hours including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements (see the UCA Core requirements) and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

Abbreviation Key – UCA Core Program

LD = Lower Division
UD = Upper Division

C = Effective Communication
D = Diversity
I = Critical Inquiry

R = Responsible Living
Z = Capstone Experience

[3.1.1] Major in Management (24 hours)

Required Management Major Core (9 hours):

MGMT 3346 Strategic Human Resource Management
MGMT 4341 Quantitative Methods in Management
MGMT 4348 Advanced Organizational Behavior [UD UCA Core: C]

Electives (15 hours required) of upper-division management courses chosen from the following:

MGMT 3300 Labor/Management Relations
MGMT 3305 Business Ethics
MGMT 3310 Fundamentals of Entrepreneurship
MGMT 3315 International Business Communications [UD UCA Core: C]
MGMT 3342 International Business
MGMT 3349 Small Business Management
MGMT 3350 Compensation Administration
MGMT 3351 Contemporary Issues in Human Resource Management
MGMT 3352 Purchasing and Materials Management
MGMT 3355 Management Skills
MGMT 3365 Transportation and Motor Carrier Management
MGMT 3375 Logistics Strategy
MGMT 3382 Internship in Management
MGMT 4315 Employee Benefits
MGMT 4320 Selected Topics in Management
MGMT 4345 Governance of the Sustainable Organization
MGMT 4376 New Venture Creation [UD UCA Core: C]
MGMT 4382 Internship in Management
MGMT 4385 Safety and Motor Carrier Policy [UD UCA Core: C]
MGMT 4390 Special Problems in Management Maximum of two (2) of these marketing courses may be taken as management major electives:MKTG 3351 Retail Management
MKTG 3372 Sales Management
MKTG 4355 Marketing Management [UD UCA Core: C]

[3.1.1.1] Concentration in Human Resource Management

[Back to program-of-study links]

Human Resource Management is a concentration within the Management major that requires 15 credit hours in addition to the required nine-hour Management Major Core (see §3.1.1 above).

Required Courses for the Concentration in Human Resource Management (6 credit hours)

MGMT 3350 Compensation Administration
MGMT 3355 Management Skills

Human Resource Directed Electives (9 credit hours)

ACCT 4395 Special Topics in Business Law [See Note 1]
INSU 4315 Employee Benefits
MGMT 3300 Labor/Management Relations
MGMT 3305 Business Ethics
MGMT 3315 International Business Communications [UD UCA Core: C]
MGMT 3349 Small Business Management
MGMT 3351 Contemporary Issues in HR Management
MGMT 3382 Internship in Management [See Note 1]
MGMT 4320 Selected Topics in Management [See Note 1]
MGMT 4345 Governance of the Sustainable Organization
MGMT 4382 Internship in Management [See Note 1]
MGMT 4390 Special Problems in Management [See Note 1]

Note 1

May be selected as electives in the Human Resources (HR) concentration if the content area is sufficiently HR-related, as determined in consultation with an HR faculty advisor.

[3.1.2] Minor in Management (18 hours)

[Back to program-of-study links]

A minor in Management requires 18 unique hours, that is, these 18 hours may not be used for any other major or minor.

Required course (3 hours):

MGMT 2341 Basic Management (students outside the College of Business) or
MGMT 3340 Managing People and Work (students seeking a BBA) [UD UCA Core: D, R]

Electives (15 hours) chosen from the following:

MGMT 3300 Labor / Management Relations
MGMT 3305 Business Ethics
MGMT 3310 Fundamentals of Entrepreneurship
MGMT 3315 International Business Communications [UD UCA Core: C]
MGMT 3342 International Business
MGMT 3344 Operations and Supply Chain Management
MGMT 3346 Strategic Human Resource Management
MGMT 3349 Small Business Management
MGMT 3350 Compensation Administration
MGMT 3351 Contemporary Issues in Human Resource Management
MGMT 3352 Purchasing and Materials Management
MGMT 3355 Management Skills
MGMT 3365 Transportation and Motor Carrier Management
MGMT 3375 Logistics Strategy
MGMT 3382 Internship in Management
MGMT 4315 Employee Benefits
MGMT 4320 Selected Topics in Management
MGMT 4341 Quantitative Methods in Management
MGMT 4345 Governance of the Sustainable Organization
MGMT 4348 Advanced Organizational Behavior
MGMT 4376 New Venture Creation [UD UCA Core: C]
MGMT 4385 Safety and Motor Carrier Policy [UD UCA Core: C]
MGMT 4390 Special Problems in Management
MKTG 2350 Basic Marketing
MKTG 3351 Retail Management
MKTG 3372 Sales Management

Only three credit hours may be MKTG courses.
No courses can count as credit for both a major and a minor.

[3.1.3] Minor in Human Resource Management

[Back to program-of-study links]

A minor in Human Resource Management requires 18 unique hours—that is, these 18 hours may not be used for any other major or minor.

Required Foundation Course (3 credit hours)

MGMT 2341 Basic Management (students majoring outside the College of Business) OR
MGMT 3340 Managing People and Work (students seeking a BBA) [UD UCA Core: D, R]

Required Courses for Minor (12 credit hours)

MGMT 3346 Strategic Human Resource Management
MGMT 3350 Compensation Administration
MGMT 3355 Management Skills
MGMT 4348 Advanced Organizational Behavior

Human Resource Management Directed Elective (3 credit hours)

ACCT 4395 Special Topics in Business Law [See Note 2]
INSU 4315 Employee Benefits
MGMT 3300 Labor/Management Relations
MGMT 3305 Business Ethics
MGMT 3315 International Business Communications [UD UCA Core: C]
MGMT 3349 Small Business Management
MGMT 3351 Contemporary Issues in HR Management
MGMT 3382 Internship in Management [See Note 2]
MGMT 4320 Selected Topics in Management [See Note 2]
MGMT 4345 Governance of the Sustainable Organization
MGMT 4382 Internship in Management [See Note 2]
MGMT 4390 Special Problems in Management [See Note 2]

Note 2

May be selected as electives in the Human Resource (HR) minor if the content area is sufficiently HR-related, as determined in consultation with an HR faculty advisor.

[3.2] Marketing

[Back to program-of-study links]

The degree of Bachelor of Business Administration with a major in marketing requires successful completion of 120 hours, including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements (see the UCA Core requirements) and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

[3.2.1] Major in Marketing (24 hours)

Required Marketing Major Core (9 hours):

MKTG 4353 Marketing Research and Data Management
MKTG 4354 Consumer Behavior
MKTG 4355 Marketing Management [UD UCA Core: C]

Electives (15 hours) chosen from:

Maximum of 2 management courses may be taken as marketing major electives:

MGMT 3305 Business Ethics
MGMT 3310 Fundamentals of Entrepreneurship
MGMT 3315 International Business Communications [UD UCA Core: C]
MGMT 3342 International Business
MGMT 3346 Strategic Human Resources Management
MGMT 3349 Small Business Management
MGMT 3352 Purchasing and Materials Management
MGMT 3355 Management Skills
MGMT 3365 Transportation and Motor Carrier Management
MGMT 3375 Logistics Strategy
MGMT 4385 Safety and Motor Carrier Policy

[3.2.2] Minor in Marketing (18 hours)

[Back to program-of-study links]

A minor in Marketing requires 18 unique hours, that is, these 18 hours may not be used for any other major or minor.

Required course (3 hours):

MKTG 2350 Basic Marketing (students outside the College of Business) or
MKTG 3350 Principles of Marketing (students seeking a BBA)

Electives (15 hours) chosen from the following:

MKTG 3351 Retail Management
MKTG 3355 Digital Marketing
MKTG 3356 Fashion Merchandising and E-Commerce
MKTG 3360 Fundamentals of Strategic Selling
MKTG 3371 Advertising
MKTG 3372 Sales Management
MKTG 3373 Public Relations
MKTG 3376 New Product Development
MKTG 3382 Internship in Marketing
MKTG 4320 Selected Topics in Marketing
MKTG 4353 Marketing Research and Data Management
MKTG 4354 Consumer Behavior
MKTG 4360 Health Care Marketing
MKTG 4361 Marketing Planning for Health Care Organizations
MKTG 4362 Services Marketing
MKTG 4370 Fundamentals of Direct Marketing
MKTG 4V90 Special Problems in Marketing
MGMT 2341 Basic Management
MGMT 3305 Business Ethics
MGMT 3310 Fundamentals of Entrepreneurship
MGMT 3315 International Business Communications [UD UCA Core: C]
MGMT 3342 International Business
MGMT 3346 Strategic Human Resource Management
MGMT 3349 Small Business Management
MGMT 3352 Purchasing and Materials Management
MGMT 3355 Management Skills
MGMT 3365 Transportation and Motor Carrier Management
MGMT 3375 Logistics Strategy
MGMT 4385 Safety and Motor Carrier Policy

Only three credit hours may be Management courses
No courses can count as credit for both a major and a minor.

[3.3] Innovation and Entrepreneurship

[Back to program-of-study links]

The degree of Bachelor of Business Administration with a major in Innovation and Entrepreneurship requires successful completion of 120 hours, including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements (see the UCA Core requirements) and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses ; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

[3.3.1] Major in Innovation and Entrepreneurship (24 hours)

Required:

ACCT 3376 Taxation for Entrepreneurs
FINA 4376 Entrepreneurial and Small Business Finance
MKTG 3376 New Product Development
MGMT 3346 Strategic Human Resources Management
MGMT 3349 Small Business Management
MGMT 4376 New Venture Creation [UD UCA Core: C]
Plus any two upper-division elective courses in consultation with the academic advisor.

[3.3.2] Minor in Innovation and Entrepreneurship (18 hours)

[Back to program-of-study links]

Required/Foundation Courses (6 hours):

MGMT 3310 Fundamentals of Entrepreneurship
MGMT 3349 Small Business Management

Required Capstone Course (3 hours):

MGMT 4376 New Venture Creation [UD UCA Core: C] (Note: This course should be taken in the final semester.)

Elective Courses (9 hours):

In consultation with an advisor, students select three elective courses (nine hours), including at least one course outside of Marketing and Management. The courses will consist of 3000- and 4000-level courses from the traditional business disciplines of Accounting, Marketing, Management, Insurance and Risk Management, Finance, Economics, Management Information Systems, and Quantitative Methods. Student should also be aware of internship opportunities in several of the aforementioned disciplines. Students should consider classes that complement their specific innovation and entrepreneurship interests. Students will be encouraged to present their work at public or scholarly venues at the completion of the minor.

[3.4] Logistics and Supply Chain Management

[Back to program-of-study links]

The degree of Bachelor of Business Administration with a major in Logistics and Supply Chain Management requires successful completion of 120 hours including (1) the UCA Core: complete 38 hours to meet lower-division UCA core requirements (see the UCA Core requirements) and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

[3.4.1] Major in Logistics and Supply Chain Management (24 hours)

Required Logistics and Supply Chain Core (18 hours):

MGMT 3346 Strategic Human Resource Management
MGMT 3352 Purchasing and Materials Management
MGMT 3365 Transportation and Motor Carrier Management
MGMT 3375 Logistics Strategy
MGMT 4341 Quantitative Methods in Management
MGMT 4385 Safety and Motor Carrier Policy [UD UCA Core: C]

Electives (6 hours required) chosen from the following courses:

INSU 3320 Property and Liability Insurance
MGMT 3300 Labor/Management Relations
MGMT 3342 International Business
MGMT 3349 Small Business Management
MGMT 3350 Compensation Administration
MGMT 3382 Internship in Management
MGMT 4345 Governance of the Sustainable Organization
MGMT 4382 Internship in Management
MGMT 4390 Special Problems in Management
MIS 3343 Advanced Spreadsheet Applications
MIS 4355 Project Management
MKTG 3360 Fundamentals of Strategic Selling
MKTG 4362 Services Marketing

[3.4.2] Minor in Logistics and Supply Chain Management (18 hours)

[Back to program-of-study links]

A minor in Logistics and Supply Chain Management requires completion of the following courses (18 hours):

This bulletin (Degree Requirements § 2.1.2, Major and Minor) provides that a course that is used to meet the requirements of a major may not also be used to meet the minor requirements. If a student has taken any of the above classes as part of his/her major, then the student, in consultation with an advisor and subject to approval by the department chair, shall select a substitute course at the 3000- or 4000-level.

[4] Course Links (MGMT, MKTG)

Follow this link for MGMT course descriptions: course link.

Follow this link for MKTG course descriptions: course link.