Submitted by: Lainey Morrow, bmorrow@uca.edu on 11/28/2023
Marketing Professor Dr. Benjamin Garner‘s Advanced Selling class recently participated in a service-learning project that required students to practice their cold-calling skills for Arkansas PBS. Students called PBS donors and asked them to participate in a phone survey to help PBS improve their programming. Students input survey responses into an Excel file and worked through a list of names, similar to what one might do in a sales development role.
https://uca.edu/business/2023/11/27/pbs-service-call-center/
