Department of Marketing and Management – Undergraduate Bulletin 2016-2017

Chair and Professor: M. Rubach (PhD, JD), 450-3149
Professor: J. Cangelosi (DBA), A. Chen (PhD)
Associate Professor: D. Fisher (PhD), M. Hargis (PhD), D. Kim (PhD), S. Myers (PhD), S. Nadler (PhD), D. Voss (PhD)
Assistant Professor: Y. Chan (PhD), R. Duggins (EdD), V. Lewis (EdD), L. Lyons (PhD), D. McCalman (PhD), P. Woodroof (PhD)
Lecturer I / Executive in Residence: M. Carson (MS), B. Doshier (BS), D. Isanhart (MBA)

[1] Objectives

The Department of Marketing and Management offers major programs of study designed to prepare students for careers in three key areas of business: marketing, management, and innovation and entrepreneurship. The marketing major provides a background for employment opportunities in promotion, retailing, sales, and marketing management. The management major develops decision-making, organizing, and interaction skills needed at all levels of administration. The new innovation and entrepreneurship major provides creative and practical knowledge and experience needed to become a successful business owner or valued asset in corporate, governmental, and non-profit organizations across a variety of fields.

[2] Honors in Marketing, Management, and Innovation & Entrepreneurship

[Jump to Recognition of Academic Achievement for general information about Honors in the Majors.]

Seniors, majoring in marketing, management, or innovation & entrepreneurship and having a cumulative GPA of 3.25, may be nominated by faculty or may request to pursue recognition of Honors in the Major. Students will complete a course for credit and complete a faculty-approved project to fulfill Honors in the Major criteria. Courses and projects appropriate to each major should be discussed with and pre-approved by faculty in the selected major. Honors in the Major projects must demonstrate significant learning and rise to the high expectations of exemplary performance as judged by the faculty.

[3] Baccalaureate Degree: Bachelor of Business Administration

[3.1] Management

The degree of Bachelor of Business Administration with a major in management requires successful completion of 120 hours including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements (see the UCA Core requirements) and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

Abbreviation Key – UCA Core Program

LD = Lower Division
UD = Upper Division

C = Effective Communication
D = Diversity
I = Critical Inquiry

R = Responsible Living
Z = Capstone Experience

[3.1.1] Major in Management (24 hours)

Required Management Major Core (9 hours):

MGMT 3346 Strategic Human Resource Management (replaces Personnel/HR Management)
MGMT 4341 Quantitative Methods in Management
MGMT 4348 Advanced Organizational Behavior [UD UCA Core: C]

Electives (15 hours required) of upper-division management courses chosen from:

MGMT 3300 Labor/Management Relations
MGMT 3305 Social Issues in Management
MGMT 3310 Fundamentals Entrepreneurship
MGMT 3315 Diversity/Multicultural Comm
MGMT 3342 International Business
MGMT 3349 Small Business Management
MGMT 3350 Compensation Administration
MGMT 3351 Contemporary Issues in Human Resource Management
MGMT 3352 Purchasing & Materials Management
MGMT 3365 Transportation and Motor Carrier Management
MGMT 3375 Supply Chain Management
MGMT 3382 Internship in Management
MGMT 3385 Safety and Motor Carrier Policy
MGMT 4315 Employee Benefits
MGMT 4320 Selected Topics in Management
MGMT 4382 Internship in Management
MGMT 4390 Special Problems in Management

Maximum of 2 marketing courses may be taken as management major electives:

MKTG 3351 Retail Management & E-Commerce
MKTG 3372 Sales Management
MKTG 4355 Marketing Management [UD UCA Core: C]

[3.1.2] Minor in Management (18 hours)

A minor in Management requires 18 unique hours, that is, these 18 hours may not be used for any other major or minor.

Required course (3 hours):

MGMT 2341 Principles of Management (students outside the College of Business) or
MGMT 3340 Managing People & Work [UD UCA Core: D, R] (students seeking a BBA)

Electives (15 hours) chosen from the following:

MGMT 3300 Labor / Management Relations
MGMT 3305 Social Issues in Management
MGMT 3310 Fundamentals of Entrepreneurship
MGMT 3315 Diversity / Multicultural Communications
MGMT 3342 International Business
MGMT 3346 Strategic Human Resource Management (replaces Personnel/HR Management)
MGMT 3349 Small Business Management
MGMT 3350 Compensation Administration
MGMT 3351 Contemporary Issues in Human Resource Management
MGMT 3352 Purchasing and Materials Management
MGMT 3365 Transportation and Motor Carrier Management
MGMT 3375 Supply Chain Management
MGMT 3385 Safety and Motor Carrier Policy
MGMT 4315 Employee Benefits
MGMT 4320 Selected Topics in Management
MGMT 4341 Quantitative Methods in Management
MGMT 4348 Advanced Organizational Behavior
MGMT 4390 Special Problems in Management
MKTG 2350 Basic Marketing
MKTG 3351 Retail Management & E-Commerce
MKTG 3372 Sales Management

Only three credit hours may be MKTG courses.
No courses can count as credit for both a major and a minor.

[3.2] Marketing

The degree of Bachelor of Business Administration with a major in marketing requires successful completion of 120 hours, including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements (see the UCA Core requirements) and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

[3.2.1] Major in Marketing (24 hours)

Required Marketing Major Core (9 hours):

MKTG 4353 Marketing Research and Data Management
MKTG 4354 Consumer Behavior
MKTG 4355 Marketing Management [UD UCA Core: C]

Electives (15 hours) chosen from:

MKTG 3351 Retail Management & E-Commerce
MKTG 3355 Marketing and New Media
MKTG 3356 Fashion Merchandising and E-Commerce
MKTG 3360 Fundamentals of Strategic Selling
MKTG 3365 Transportation and Motor Carrier Management
MKTG 3371 Advertising
MKTG 3372 Sales Management
MKTG 3373 Public Relations
MKTG 3375 Supply Chain Management
MKTG 3382 Internship in Marketing
MKTG 3385 Safety and Motor Carrier Policy
MKTG 4320 Selected Topics in Marketing
MKTG 4360 Health Care Marketing
MKTG 4361 Marketing Planning for Health Care Org
MKTG 4362 Services Marketing
MKTG 4370 Fundamentals of Direct Marketing
MKTG 4382 Internship in Marketing
MKTG 4390 Special Problems in Marketing

Maximum of 2 management courses may be taken as marketing major electives:

MGMT 3305 Social Issues in Management
MGMT 3310 Fundamentals of Entrepreneurship
MGMT 3315 Diversity/Multicultural Communications
MGMT 3342 International Business
MGMT 3346 Strategic Human Resources Management (replaces Personnel/HR Management)
MGMT 3349 Small Business Management
MGMT 3352 Purchasing and Materials Management

[3.2.2] Minor in Marketing (18 hours)

A minor in Marketing requires 18 unique hours, that is, these 18 hours may not be used for any other major or minor.

Required course (3 hours):

MKTG 2350 Basic Marketing (students outside the College of Business) or
MKTG 3350 Principles of Marketing (student seeking a BBA)

Electives (15 hours) chosen from the following:

MKTG 3351 Retail Management & E-Commerce
MKTG 3355 Marketing & New Media
MKTG 3356 Fashion Merchandising and E-Commerce
MKTG 3360 Fundamentals of Strategic Selling
MKTG 3365 Transportation and Motor Carrier Management
MKTG 3371 Advertising
MKTG 3372 Sales Management
MKTG 3373 Public Relations
MKTG 3375 Supply Chain Management
MKTG 3385 Safety and Motor Carrier Policy
MKTG 4320 Selected Topics in Marketing
MKTG 4353 Marketing Research
MKTG 4354 Consumer Behavior
MKTG 4360 Health Care Marketing
MKTG 4361 Marketing Planning for Health Care Organizations
MKTG 4362 Services Marketing
MKTG 4370 Fundamentals of Direct Marketing
MKTG 4390 Special Problems in Marketing
MGMT 2341 Principles of Management
MGMT 3305 Social Issues in Management
MGMT 3310 Fundamentals of Entrepreneurship
MGMT 3315 Diversity/Multicultural Communications
MGMT 3342 International Business
MGMT 3346 Personnel/Human Resource Management
MGMT 3349 Small Business Management
MGMT 3352 Purchasing and Materials Management

Only three credit hours may be Management courses
No courses can count as credit for both a major and a minor.

[3.3] Innovation and Entrepreneurship

The degree of Bachelor of Business Administration with a major in Innovation and Entrepreneurship requires successful completion of 120 hours, including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements (see the UCA Core requirements) and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses ; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

[3.3.1] Major in Innovation and Entrepreneurship (24 hours)

Required:

ACCT 3376 Taxation for Entrepreneurs
FINA 4376 Entrepreneurial and Small Business Finance
MKTG 3376 New Product Development
MGMT 3346 Strategic Human Resources Management (replaces Personnel/HR Management)
MGMT 3349 Small Business Management
MGMT 4376 New Venture Creation [UD UCA Core: C]
Plus any two upper-division elective courses in consultation with the academic advisor.

[3.3.2] Minor in Innovation and Entrepreneurship (18 hours)

Required/Foundation Courses (6 hours):

MGMT 3310 Fundamentals of Entrepreneurship
MGMT 3349 Small Business Management

Required Capstone Course (3 hours):

MGMT 4376 New Venture Creation [UD UCA Core: C] (Note: This course should be taken in the final semester.)

Elective Courses (9 hours):

In consultation with an advisor, students select three elective courses (nine hours), including at least one course outside of Marketing and Management. The courses will consist of 3000- and 4000-level courses from the traditional business disciplines of Accounting, Marketing, Management, Insurance and Risk Management, Finance, Economics, Management Information Systems, and Quantitative Methods. Student should also be aware of internship opportunities in several of the aforementioned disciplines. Students should consider classes that complement their specific innovation and entrepreneurship interests. Students will be encouraged to present their work at public or scholarly venues at the completion of the minor.

[3.4] Logistics and Supply Chain Management

The degree of Bachelor of Business Administration with a major in Logistics and Supply Chain Management requires successful completion of 120 hours including (1) the UCA Core: complete 38 hours to meet lower-division UCA core requirements (see the UCA Core requirements) and complete upper-division UCA Core requirements using designated BBA foundation, core, and major courses; (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

[3.4.1] Major in Logistics and Supply Chain Management (24 hours)

Required Logistics and Supply Chain Core (18 hours):

MGMT 3346 Strategic Human Resource Management
MGMT 3352 Purchasing and Materials Management
MGMT 3365 Transportation and Motor Carrier Management
MGMT 3375 Supply Chain Management
MGMT 3385 Safety and Motor Carrier Policy
MGMT 4341 Quantitative Methods in Management

Electives (6 hours required) chosen from the following courses:

INSU 3320 Property and Liability Insurance
MGMT 3342 International Business
MGMT 3382 Internship in Management
MIS 3343 Advanced Spreadsheet Applications
MIS 4355 Project Management
MKTG 3360 Fundamentals of Strategic Selling

Minor in Logistics and Supply Chain Management (18 hours)

A minor in Logistics and Supply Chain Management requires completion of the following courses (18 hours):

[4] Course Links

[4.1] Courses in Management (MGMT)

Follow this link for Management course descriptions: course link.

[4.2] Courses in Marketing (MKTG)

Follow this link for MKTG course descriptions: course link.