UCA alumna publishes book for entrepreneurs

Susan Payton, who received her MBA from UCA, has published a new book, “101 Entrepreneur Tips,” as part of the LifeTips series, which provides readers with insightful tips and advice in a variety of fields.

“Starting a business is no easy task, but we’re excited that Susan has taken on the bold initiative to create tips for aspiring entrepreneurs,” said Melanie Nayer, Editor of LifeTips.com and LifeTips 101 Book Series Editor. “Susan’s tips not only cover the bases of launching a business, but also provide insight and information on marketing your business, motivating your staff, and raising money to stay afloat.”

Payton is Managing Partner of Egg Marketing & Public Relations, an Orlando-based marketing firm she founded in 2006.