Minority Vendor Partnership Initiative – Research

Research is a part of the service work provided by the Minority Vendor Partnership Initiative (MVPI).  The Women’s Foundation of Arkansas (WFA) awarded the MVPI a grant to conduct a study on Business Women of Color in Arkansas. The purpose of the study is to identify barriers and gaps in the entrepreneurial ecosystem for women of color business owners. As part of the data collection for this study, we will conduct a series of virtual focus groups using ZOOM with women of color business owners.

Participant Criteria

Participants must be 18 years of age or older, be a resident of Arkansas, identify as a woman from a race other than white or Caucasian, be self-employed or a 50% owner of a business in Arkansas. Participants must also have reliable internet service in order to participate in the virtual sessions on ZOOM. Participants who complete the virtual focus group session will automatically receive a $25 Gift Card. Online survey participants will have the option to enter a drawing for a $25 Gift card.

Virtual Focus Group Session Dates and Times

Please select one session date that works best for you and register to attend

Currently, all focus group sessions are closed; however, we are considering new dates and times for more sessions and will post them when they become available. If you have questions, please contact Kristy Carter, Principal Investigator, at kcarter@uca.edu or (501) 450-3139.

Session #1 – Thursday, June 11, 2020 @ 5:00 PM (CDT) – CLOSED

Session #2 – Thursday, June 18, 2020 @ 5:00 PM (CDT) – CLOSED

Session #3 – Thursday, June 25, 2020 @ 5:00 PM (CDT) – CLOSED

Session #4 – Thursday, July 9, 2020 @ 5:00 PM (CDT) – CLOSED

Session #5 – Thursday, July 16, 2020 @ 5:00 PM (CDT) – CLOSED

Session #6 – Thursday, July 23, 2020 @ 5:00 PM (CDT) – CLOSED


Online Survey for Business Women of Color

We are asking all women of color business owners and entrepreneurs to please complete the online survey. This survey takes approximately 15 minutes to complete. Upon completion, you will have the option to enter a weekly drawing for a $25 gift card. Winners will be notified by email.

¡Atención a todas las propietarias de negocios de mujeres de color en Arkansas!

University of Central Arkansas y la Fundación de Mujeres de Arkansas están buscando mujeres empresarias de color para que participen en un estudio para aprender más sobre su experiencia al iniciar un negocio y el impacto de COVID-19 en sus prácticas comerciales.

Necesitamos 100 mujeres que contesten una encuesta. ¡Todas las mujeres que contesten la encuesta tendrán la oportunidad de ganar una tarjeta de regalo de $25 cada semana! Todas las encuestas se mantendrán anónimas.

Haga clic aquí para realizar la encuesta: surveymonkey.com/r/wocdelta

Lamentamos que la encuesta esté en inglés. La traducción de la encuesta se puede encontrar en línea.

¡Versión de solo lectura en español! La Encuesta en Español

¡Esta es tu oportunidad de contar tu historia! Si tiene alguna pregunta, comuníquese con Kristy Carter en kcarter@uca.edu o (501) 450-3139.


Business Women of Color Survey 

How to claim your Gift Card


In order to claim your $25 gift card:

  1. Download the Gift Card Recipient Form
  2. Complete
  3. Email to kcarter@uca.edu


Consent to Participate

Informed Consent Cover Letter

This study has been reviewed and approved by the Institutional Review Board for the Protection of Human Subjects at the University of Central Arkansas. If you believe there is any infringement upon your rights as a research participant, you may contact the Research Compliance Officer at (501) 852-7460 or researchcompliance@uca.edu.

Research Contributors

  • Arkansas Center for Research in Economics
  • Kristy Carter, Principal Investigator, Director of Marketing, UCA Outreach and Community Engagement
  • Dr. Shaneil Ealy, Associate Vice President for UCA Outreach and Community Engagement
  • Victoria Mays, UCA Volunteer Coordinator
  • Jodi McDougal, UCA Graduate Student
  • Karen Walker of Karen Walker Speaks
  • Dr. Angela Webster, Associate Vice President for UCA Institutional Diversity and Inclusion
  • Adena White, Founder and Chief Storyteller, Blackbelt Media, LLC.
  • Kara Wilkins of Kara Wilkins Consulting

Minority Vendor Partnership Initiative – Committee Members

  • Kristy Carter, Principal Investigator
  • Shaneil Ealy, Ed.D.
  • Cassandra McCuien-Smith
  • Meghan Payne-Cowan
  • Reuel Shepherd
  • Angela Webster, Ph.D., Chair

For more information about the study, please contact Kristy Carter, Principal Investigator, kcarter@uca.edu or (501) 450-3139.

Sponsored by the Women’s Foundation of Arkansas.