Public Relations


Public relations is a fast-paced profession that creates and promotes goodwill between an organization and its publics.

“At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization,” according to the Public Relations Society of America.

The Bachelor of Arts or Bachelor of Science in public relations is designed for students interested in practicing communication strategy.

The purpose of the major is to prepare students with the theories, processes and skills necessary to advocate on behalf of a public relations firm, business, government agency or nonprofit organization; or represent individuals in the entertainment, political or sports industries.

Internship opportunities (including examples of places students have interned)

Acxiom Corporation
Arkansas Governor’s Office
Children’s Advocacy Alliance
Clinton Foundation
Conway Chamber of Commerce
Conway Regional Health System
Just Communities of Arkansas
Make-A-Wish Mid-South
Mangan Holcomb Partners
Stone Ward
The Walt Disney Company
UCA Athletics
UCA Baum Art Gallery
UCA University Relations and Creative Services

  • Internship experience is one of the first things employers look for in recent graduates. Internships are not required, but students can earn one to four semester hours of academic credit if they meet GPA requirements (2.5 overall, 2.75 major) and have completed these courses: Introduction to Public Relations, Public Relations Techniques, Beginning Reporting, Writing for Public Relations, and Publication Design and Makeup.
  • What students can do with the major
    UCA graduates have a wide range of career opportunities, such as:

campaign manager
communication director
community relations coordinator
corporate communication director
crisis communication specialist
employee relations manager
event planner
investor relations manager
media relations specialist
press secretary
public information officer
reputation manager
social media specialist

  • Student Organizations

The Public Relations Student Society of America, University of Central Arkansas Chapter, or UCA PRSSA, gives students the opportunity to apply their knowledge of public relations in practical situations, support one another in a professional and social environment, and network with public relations professionals.

UCA PRSSA’s activities include sponsoring speakers, hosting workshops, and creating community connections that enhance internship and employment opportunities.

UCA Faculty Advisor
Riva Brown, Ph.D.
WTH 204G

 Degree Requirements

UCA Students earn either a Bachelor of Arts or a Bachelor of Science degree with a major in Public Relations. The program combines classroom study with practical, hands-on experience in communication areas from press release writing to television production to publication preparation. The program also includes an internship in the corporate world to assure that UCA students learn firsthand the challenges of the public relations professional and begin the networking so essential to career success.

These degrees require completion of 120 hours including 1) general education component, 2) specific degree requirements, 3) a major as described below, and 4) a minor as arranged through the student’s minor advisor.

4-Year Plan of Study

PR Major Checksheet

See the University Bulletin for full course descriptions


PR Minor Checksheet