Ways to participate in the Personal Brand Challenge:

Reflection Rubrics (click to view and download):

This is Capitalism Reflection Rubric

Clifton Strengths Assessment Rubric


Students can visit the Makerspace in Donaghey Hall to create personal brand items and earn points toward the Personal Brand Challenge.

Exemplary Performance Points


The This is Capitalism short film series by Stephens Inc. highlights men and women who turned their personal talents into some of the most successful brands, products, and companies to date.