Define Your Personal Brand Challenge

What is a personal brand? Do you know how to market yourself? Would someone want to invest in your brand?

Biz@Bear Hall students will have the opportunity to explore these questions as they develop their personal brands throughout the school year. Students will also earn points and prizes by participating in related events and activities.


Biz@Bear reading group students meet weekly to discuss real world business challenges with COB faculty. Topics include:

  • changing rules about marijuana use by employees
  • the legality of dating coworkers
  • the gig economy
  • and more!

The group meets Thursdays from 6 to 7:30 pm starting January 23- March 3. Dinner is provided. Students who participate fully are awarded a $250 scholarship.

Fall Semester Point Opportunities

  • Take the Clifton Strengths Assessment (5 points)
  • Submit a reflection about your assessment (10 points)
  • This is Capitalism” short video screening and discussion (10 points)
  • Attend a speaker event (below) and submit a short written or video reflection within one week (10 points)

Spring Semester Opportunities

  • MakerSpace orientation (5 points)
  • Submit a brand object (20 points)
  • Participate in an exclusive Biz@Bear reading group (50 points)
  • Biz@Bear Personal Brand Challenge Presentation Day participation (50 points)

Upcoming Speaker Events

  • Dr. Temple Grandin – Thursday, January 30, 7:30 p.m. at Reynolds Performance Hall

Past Events

  • Startup Stories: Angela Mahan of Rabbit Ridge Farms – Wednesday, September 18, 11:30 a.m. at UCA Makerspace
  • Startup Stories: Maggie Glover of Glover Fitness – Wednesday, October 2, 11:30 a.m. at UCA Makerspace
  • John Quiñones – Thursday, October 3, 7 p.m. at Reynolds Performance Hall
  • Nan Alexander Doyal – Tuesday, November 5, 1:40 p.m. at College of Business Auditorium
  • Dr. Alicia Plemmons – Tuesday, November 19, 1:40 p.m. at College of Business Auditorium
  • Startup Stories: Erin Conner of Share the Love – Wednesday, November 20, 11:30 a.m. at UCA Makerspace


$100 Gift Cards*
Top 3 personal brand presentations
Top 3 high scores overall

$50 Gift Cards*
First 3 students to get 50 points
Top 3 brand objects
Top 3 strengths reflections

*Award stipulations: Because of UCA rules, students who are currently working for the university or who are spouses of UCA employees are not eligible to receive gift cards. If this will impact your participation, please let Dr. Moseley know.

This program is cosponsored by the Biz@Bear Residential Hall College and the Arkansas Center for Research in Economics.