Toolkit Service Areas

Brand Guidelines

We provide a variety of resources to help us all stay on brand, and within the UCA identity standards. Our Identity Guide illustrates how and when to use University and Spirit logos as well as the standards that the organization and vendors must adhere to when using University marks. Brand Guidelines are available in the BEARSHARE Brand Portal.

 

BEARSHARE Brand Portal

The BEARSHARE Brand Portal is a platform for UCA faculty and staff to browse, search, download and share brand assets such as photos, logos, graphics, and templates. This portal is a digital asset management (DAM) system that helps organizations organize and distribute their assets in a controlled environment that is accessible by organization employees.

Login to BEARSHARE with myUCA ID

 

Design

Graphic design is the art of presenting complex ideas through visual and written content in a clear, purposeful and pleasing way. From concept to delivery, our design team will partner with you to create professionally designed communication materials that effectively and artfully reach your target audience!

How to access services

Submit a design project request form.

 

Web and Digital

Web Development coordinates the overall web presence at UCA. This includes everything from maintaining top levels of the site to providing access, training, and assistance to members of the UCA community so they can maintain their department specific pages. Our content management system is called WordPress and allows a unified look and feel to be applied throughout the website in an effort to meet University branding guidelines.

Resources

How to access services

Contact Mark Heffington, markh@uca.edu

 

Logos

Official University logos are the visual identifiers of the UCA brand. Consistent logo usage in our print and digital communications provides instant recognition in the minds of our many stakeholders. Official University logos and usage guidelines are available for download through the BEARSHARE Brand Portal including primary, secondary and spirit marks.

 

Media

University Relations and Creative Services wants to help tell the great stories that the University has to tell.

Here’s how you can help. Tell us about events, achievements, awards or special people doing amazing work. We can use the information on the BearBlog, for a BearTales video, in the UCA Magazine or several other ways. If your story has broad appeal, we may also issue a news release or alert media to the story.

How to access services

Click this link to submit your information. uca.edu/news/submit-news

 

Photography

Photographs are increasingly powerful tools for sharing ideas and experiences with others. We want to visually capture the stories of faculty, staff, students and alumni from the classroom to the workplace in high-quality digital images that convey the exceptional college experience that is UCA.

Resources

How to access services

Social Media

Web Development also maintains various social media platforms on behalf of the university, including Twitter, Facebook, Flickr, YouTube, Instagram, and Snapchat.

Resources

How to access services

Contact Mark Heffington, markh@uca.edu

 

Training

University Relations and Creative Services offers training on a variety of communications topics. We offer one-on-one, small group, lunch-and-learn, webinars, print, web, and video training resources for university employees. Topics vary and are based on need and feedback. Example topics include social media, paper type and size, copyediting, photography, the basics of PR, WordPress, mailing, digital asset management and brand/identity. Looking for another topic? Email branding@uca.edu with your suggestion. 

Resources

Lunch and Learn Topic Schedule

  • Oct 2 – Basics of Public Relations
  • Dec 1 – Marketing Your Event
  • Feb 2 – Mail School
  • April 6 – Paper School

Every Third Thursday (ETT) Training

  • WordPress
  • WordPress Forms
  • Social Media
  • BEARSHARE Brand Portal & Template Editor
  • Branding and Graphics
  • Copyediting
  • Photography

Webinar Topic Schedule

  • Sept 4 – Digital Asset Management Introduction
  • Nov 3 – WordPress
  • Jan 9 – WordPress Forms
  • March 2 – Copyediting
  • May 11 – Design, Identity, and Graphics

How to access services

Visit the Communications Toolkit Training page and the training session registration page.

 

Writing

University Relations and Creative Services produces print materials for students, faculty, staff, and alumni such as the UCA Magazine, press releases, and the UCA Bear Blog, as well as internal communications like Campus Connection emails.

Resources

How to access services

To submit news, ideas, and campus events for the UCA Bear Blog or Campus Connection Email, follow this link: https://uca.edu/bearblog/submit-news/

 

Video

University Relations and Creative Services offers filming, editing, and the production of videos to all departments on campus. We also produce videos of great things, awesome students, fantastic faculty, and superb staff members to share with the UCA community on all our social media platforms.

Resources

How to access services

To submit a request: uca.edu/toolkit/video-request