Communications Toolkit

Correct Logo Usage Examples

brentp — Wed, 19 Sep 2012 14:18:54 +0000

Below are several examples of correct logo usage.

If the words “University of Central Arkansas” are used as the only identifier, the wordmark should be used.

When placing the logo on a colored background or photo, the white box MUST be behind the logo to ensure optimum readability. The TM symbol should also be reversed.

When placing the logo mark with wordmark on a background photo, the wording may be reversed out according to readability.

In some cases, it may be design appropriate to typeset “University of Central Arkansas” or “UCA” in a specific style of font. However, when doing this, an official logo must also be used as a university identifier.

Media Backdrop

brentp — Wed, 19 Sep 2012 14:05:22 +0000

An official media backdrop is available for use. Do not create your own backdrop for press conferences or other media events.

Campus Identity Program

brentp — Wed, 19 Sep 2012 14:00:13 +0000

The following are examples of banners and other items on campus that are part of our campus identity program.

Ordering Official Stationery

brentp — Mon, 17 Sep 2012 15:42:41 +0000

You may not create your own letterhead, envelopes or business cards. You must order official stationery through UCA’s purchasing system.

Spirit Marks for Non-Athletic Use

brentp — Mon, 17 Sep 2012 14:37:03 +0000

The only permitted exceptions include the use of the “Bear Head” or “Bear Paw” as spirit marks by university units with permission.

Print Special Cases

brentp — Mon, 17 Sep 2012 14:30:07 +0000

Incorrect Logo Usage Examples

brentp — Mon, 17 Sep 2012 14:14:56 +0000

In order to maintain the integrity of the UCA logo, it should not be redrawn, reproduced or modified in any way; this includes shading, beveling, rotating, turning or inverting the logo. The shape, size and color of the typeface should also never be altered. Please do not use the logo in a manner that damages its ability to clearly and consistently represent the university.

Get Rid of Those Old Logos

brentp — Mon, 17 Sep 2012 14:13:26 +0000

You should delete any existing logo files you may have; they are incorrect and not official marks. You may only use the official logos available by request.

Box Window Background

brentp — Mon, 17 Sep 2012 14:11:19 +0000

When the UCA box window logo is used on a colored background, a white box MUST be behind the logo. The only exception is engraving or on one color printing on promotional items.

Distribution of Marks

brentp — Mon, 17 Sep 2012 13:55:29 +0000

Official university marks are not to be shared, forwarded or distributed without permission.