Marketing Guidelines and Services

MARKETING & ASSESSMENT | GUIDELINES & SERVICES | REQUEST FORM

Services

  • Gather resources to help with your marketing campaign
  • Purchase mail lists
  • Design promotional pieces
  • Maintain/manage your event’s web page
  • Provide specs for print bids
  • Work with outside printers to answer questions about your print job
  • Provide technical assistance with printing or graphic design questions
  • Arrange for press releases and media coverage
  • Consult with you about your marketing needs
  • Assist departments with conference and exhibit planning

 

Web Design – designing your event web page. (Please note this department does not maintain websites that are hosted on external servers.)

 

Publications – we will build your ad or other publication, obtain estimates from printers, complete the purchasing process, and submit jobs to the printers. All direct charges incurred from the third party vendor, on behalf of your project, will be passed on to the client. (Print bids, purchasing, or estimates are not provided for OCE events).

 

Media relations – we will work with other media outlets such as radio, TV and newspapers. All direct charges incurred from the third party vendor, on behalf of your project, will be passed on to the client.

 

Advertising – we will research ad rates, design, and place the camera ready artwork to the advertising company or publication on your behalf. All direct charges incurred from the third party vendor, on behalf of your project, will be passed on to the client.

 

Direct mail campaign – we will research mailing lists; provide a resource for outside lists; and create a tracking mechanism to evaluate the effectiveness of the direct mail piece. We will work with a third party vendor to obtain mailing lists that we do not currently own. All direct charges incurred from the third party vendor, on behalf of your project, will be passed on to the client.

 

Conference exhibits – we will order display booths and other exhibition materials for conferences, trade shows and various events. We will work with a third party vendor to purchase these items. All direct charges incurred from the third party vendor, on behalf of your project, will be passed on to the client.

 

Online advertising – we will work with selected advertising venues and build your online or banner advertisement.

Guidelines & Best Practices

Email Marketing: Best Practices

 

Forms

OCE Event Template Worksheet

Outreach Marketing Request Form