The mission of the Department of Marketing and Management is to provide a broad-based high-quality undergraduate education in the Marketing and Management disciplines.

The curricula in the Department are designed to prepare students for entry into professional business careers and graduate studies with the requisite skill sets needed to succeed in a highly competitive global economy.

The Department offers courses of study leading to a Bachelor of Business Administration degree with a major in marketing, management or innovation and entrepreneurship. For non-business majors, we also offer minors in marketing or management.

To learn more about each area of study, select either:

Marketing
Management
Innovation and Entrepreneurship