Steve East is in his 21st year as Assistant Athletic Director for Media Relations at the University of Central Arkansas. East, who grew up in Searcy, Ark., is a 1985 graduate of UCA with a degree in journalism. He spent nine years as a sportswriter at the Arkansas Democrat and Arkansas Democrat-Gazette in Little Rock before returning to his alma mater in July 1994.
East is married to the former Carrie McCadden, also a UCA graduate and a Conway native. East is a member of College Sports Information Directors of America (CoSIDA) and is a past chair of the Charity Committee. He has also served as a board member and president of the Conway Cancer Foundation.
An avid St. Louis Cardinals fan, East enjoys all sports including golf, baseball and running, along with camping, boating and anything outdoors.