Writing Major and Minors, Track 1: Professional Writing; Track 2: General Writing
Welcome to the Writing major at the University of Central Arkansas. We look forward to working with you over the course of an exciting four years. Within the Writing major, students can choose between two tracks, 1) Professional Writing and 2) General Writing. In addition, students can pursue a General Writing minor or a Professional Writing minor.
Track 1: Professional Writing (PW), Major & Minor
Professional Writing, or Track 1 of the Writing major and minor, gives students practical and theoretical experience as writers working to get things done. Whether planning and designing digital or print-based projects or contributing to and curating knowledge for diverse social media platforms, professional writers design information for use and accessibility. Professional writers produce websites and blogs, training manuals and infographics, reports, proposals, and white papers, among numerous other workplace genres, projects, and products. Students following this path often pursue futures in industry, government, or non-profit sectors. Recent graduates of this track have worked as writers and curators of niche content for companies across Central Arkansas and Greater Little Rock.
The Professional Writing track is designed to give students theoretical and practical experience in developing communication that works, that is to say, communication that people use (to make decisions, to get work done, to get information, etc.) such as social media, Web sites, white papers, training materials, reports, and proposals for a 21st century audience.
Today's economy runs on information, and it is abundant. The downside is that much of it is highly complex, and most of us contend with information overload. Professional writers specialize in turning data into usable information. We translate complex data so people can use it, and we design information so that it can be used quickly and easily. As you can imagine, these skills are essential to every organization.
Track 2: General Writing, Major & Minor
General Writing, or Track 2 of the Writing major and minor, offers breadth of experience in rhetoric, composition, creative writing, professional writing, and linguistics. While pursuing an interdisciplinary understanding of these many areas, these students often pursue opportunities in academia or the non-profit sector. General writers value the diverse purposes and practices of textual production at any number of intersections. Students following this path often pursue work as freelance writers or advance to graduate study. Recent graduates of this track have worked in the arts, volunteered for the Peace Corps, taught English as a second language, and contributed to the Arts. Others have pursued graduate degrees in various areas.