UCA students majoring in Journalism study print, broadcast, or online media in preparation for a wide range of exciting and rewarding career opportunities. Students enjoy small classes and close guidance by a core of dedicated faculty with professional experience in the newspaper, magazine, television, and online media industries. Digital technology has revolutionized the media. High tech equipment is now better, cheaper, and more abundant than it has ever been, and its effect on the broadcast, print and online industries has been dramatic. The number of networks and channels, online sites and opportunities for convergence media is increasing, which means more reporting, writing and programming jobs for professionals who understand this new technology. Curriculum include producing the campus newspaper and the yearbook. Graduates can expect to find employment in the newspaper and magazine industries, television, and a variety of communication fields including corporate, medical, police, and military communication.
Students majoring in Public Relations have the capability to emphasize strategic research, planning, execution, and evaluation of communication programs for companies, nonprofit organizations, government agencies, and public figures. Their education will help the graduate to learn the concepts, theories, and skills needed by public relations professionals. The graduate will be ready to enter any job field requiring the knowledge and participation of news conferences and releases, media lists, blogs, infographics, featured articles, or newsletters. We have an active chapter of the Public Relations Student Society of America. The chapter often hosts professional workshops as well as a speaker series featuring prominent PR professionals.