Dr. Robert Parrent, vice president for enrollment management, provided an update on initiatives underway to improve enrollment at the university during the last Campus Talk of the semester.
The Division of Enrollment Management has been working with SEM Works, a consulting firm hired to conduct a comprehensive review. The scope of work included enrollment management audit, enrollment goal analysis and scholarship leveraging.
Parrent said the decision to undertake the project came late in the recruitment cycle for fall 2012.
“Generally, preparation and development of the initiative should occur prior to August, which supports an aggressive and robust recruitment of high school juniors as well as seniors,” he said. “The good news is that we are actively working to recruit high school juniors as well as converting graduating high school seniors. This is being pursued via the 100,000 names from sources like ACT and NRCCUA as well as names obtained from high school and community college visits, Bear Facts Days, daily campus tours, letters and calls of inquiry, referrals, and state-wide open houses.”
The customer relationship management communications to date include four target audience communications, five student search communications, academic communications from deans as well as 75 of those from department heads, missing information letters, how to apply for financial aid online tutorial and how to apply to the Honors College online tutorial.
Dr. Parrent anticipates fall 2013 is when the university will see the impact of the Division’s efforts.
Marcia Smith, office manager for Disability Support Services , was the opening act for “Praize Sundays at the Magic Springs amphitheater in Hot Springs held May 6. The event featured Tamela Man, actress and gospel singer known for her role as Cora in Tyler Perry ‘s plays and the TBS series “Meet the Browns.”
Don B. Bradley III, professor of marketing and executive director, National Advancement Center, was the recipient of the Entrepreneurial Leader in Education Award presented by the U.S. Small Business Administration.
Business students were given the opportunity to present ideas to the Target company to compete in this year’s Target Case Study Grant competition on March 29 in the College of Business. MBA students Zachary Neel and Sarah French were the winners of this year’s competition. The students were awarded $4,000.
Larry Burns and Charlotte Fant are the recipients of the 2012 Employee of the Year Award. The award is given each year in recognition of the employee’s dedication and service to the university. The awards were presented at the recent Employee Appreciation Reception.
Burns is the director of special projects in the Division of Enrollment Management. Burns said he was very appreciative and humble by the nomination.
Ron K. Patterson has been hired as the new director of undergraduate admissions at the University of Central Arkansas.