Are you interested in a career in business that will utilize your innovative and creative capacities? The Marketing major at the University of Central Arkansas can provide you with the skills and experience you need to meet the demands of a global marketplace, through courses in marketing research, consumer behavior, services marketing, direct marketing, product distribution, promotion and pricing strategies, to name a few.

We also offer the opportunity to customize your degree to your interests with courses in Sales and Marketing Management, Promotion and Marketing Communications, Direct Marketing, Retail and Services Marketing, Fashion Merchandising, and Business-to-Business Marketing. We even offer an emphasis in Supply Chain Management and Logistics for both marketing and management majors, who are interested in careers overseeing the marketing elements of large-scale business operations.

As a Marketing major at UCA, you’ll have access to all of the distinct advantages that make the UCA experience special. Some of the benefits of our program include:

  • Expert Faculty who are dedicated to the success of their students and provide individualized attention and mentoring. Our faculty stay up-to-date with the latest research and marketing trends, as executives in residence and consultants, and are certified by AASCB both professionally and academically, which ensures your instructors are at the top of their field and the curriculum meets the highest standards in the discipline. Many faculty members have served as Vice Presidents for major companies or even owned their own businesses and contribute their experience to curriculum and engagement opportunities for students, such as classroom competitions that use business simulation software as part of the senior capstone project.
  • Professional Networking through a variety of experiential opportunities, such as service learning, and research projects in the community, study abroad programs in international business hubs including China, Italy, and Panama, as well as internships with companies like Maverick, Enterprise Rent-A-Car, Dillard’s, Target, Hewlett-Packard, and Axiom, to name a few.
  • Student Organizations offering opportunities to engage with peers and leading industry professionals on campus through our student organizations, including Phi Beta Lambda – a national association for business-minded students that helps to promote competent business leadership, establish career goals, develop character and self-confidence, and encourage civic service and community involvement, through state and national conferences, seminars, and competitive events. Other student organizations in the department include the Marketing Club, the Logistics Club, and SIFE (Students in Free Enterprise.
  • Employment Opportunities are abundant for Marketing majors, as businesses need advertising strategists to promote their product or brand through innovative campaigns and public interface. Our program boasts outstanding relationships with Human Resources at a number of companies, which gives our students a competitive edge in the job market. Graduates from our program are prepared to enter a variety of fields, including promotion, sales, sales management, retailing, marketing research, managerial trainees in a variety of different businesses, and marketing management.

To learn more about the exciting opportunities for personal and professional development available to you through the Marketing major at the University of Central Arkansas, visit